article

The Influence of Multimedia on Improving the Comprehension of Organizational Information

Authors:

Izak BenbasatAuthors Info & Claims

Journal of Management Information Systems, Volume 19, Issue 1

Pages 99 - 127

https://doi.org/10.1080/07421222.2002.11045712

Published: 01 July 2002 Publication History

Abstract

Text is the predominant form of organizational information. Comprehending text-based information requires intensive cognitive processing effort on the part of readers. Drawing on multimedia literature, this study identified a characteristic of multimedia presentations, namely complementary cues, which have the potential to improve the comprehensibility of organizational information. A set of hypotheses about the benefits of multimedia over text-based presentations was generated based on the theoretical perspective that we developed. These predictions were tested through a laboratory experiment using a simulated multimedia intranet. Results show that multimedia facilitates the retention and subsequent recall of explanative information but not of descriptive information. Explanative information is organized facts connected by their underlying functional relationships. Descriptive information consists of isolated facts without an explanation of the relationships between these facts. The ability to retain and recall explanative information, in turn, leads to a greater ability to make correct inferences about new organizational situations.

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cover image Journal of Management Information Systems

Journal of Management Information Systems Volume 19, Issue 1

Number 1/Summer 2002

258 pages

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M. E. Sharpe, Inc.

United States

Publication History

Published: 01 July 2002

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Cited By

Song YXu XDutta KLi Z(2024)Improving answer quality using image-text coherence on social Q&A sitesDecision Support Systems10.1016/j.dss.2024.114191180:COnline publication date: 9-Jul-2024
https://dl.acm.org/doi/10.1016/j.dss.2024.114191
Roy D(2018)Promoting Globalization with Multimedia-based Blended Learning Content in an English Language Classroom in JapanProceedings of the 2nd International Conference on Education and Multimedia Technology10.1145/3206129.3239432(20-28)Online publication date: 2-Jul-2018
https://dl.acm.org/doi/10.1145/3206129.3239432
Gupta SBostrom R(2013)Research Note---An Investigation of the Appropriation of Technology-Mediated Training Methods Incorporating Enactive and Collaborative LearningInformation Systems Research10.1287/isre.1120.043324:2(454-469)Online publication date: 1-Jun-2013
https://dl.acm.org/doi/10.1287/isre.1120.0433
Fang RChang YTsai HTsai T(2011)In the artificial society of impetus electronic textbook in widespread useProceedings of the 10th WSEAS international conference on Artificial intelligence, knowledge engineering and data bases10.5555/1959485.1959554(389-396)Online publication date: 20-Feb-2011
https://dl.acm.org/doi/10.5555/1959485.1959554
Fang RLin YTsai HLee C(2010)Impetus electronic textbook in widespread use in primary schoolProceedings of the 10th WSEAS international conference on Multimedia systems & signal processing10.5555/1844568.1844583(117-124)Online publication date: 11-Apr-2010
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Zahedi FSong J(2008)Dynamics of Trust RevisionJournal of Management Information Systems10.2753/MIS0742-122224040924:4(225-248)Online publication date: 1-Apr-2008
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Kuechler WVaishnavi V(2006)So, talk to meMIS Quarterly10.5555/2017317.201732630:4(961-979)Online publication date: 1-Dec-2006
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Tam KHo S(2006)Understanding the impact of web personalization on user information processing and decision outcomesMIS Quarterly10.5555/2017317.201732230:4(865-890)Online publication date: 1-Dec-2006
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Lim KO'Connor MRemus W(2005)The impact of presentation media on decision makingInformation and Management10.1016/j.im.2003.12.01242:2(305-316)Online publication date: 1-Jan-2005
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