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Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario

Published: 01 April 2013 Publication History

Abstract

The importance of technology for education is increasing year-by-year at all educational levels and particularly for Universities. This paper reexamines one important determinant of technology acceptance and use, such as perceived playfulness in the context of a blended learning setting and reveals existing gender differences. After a literature review on the mentioned topics, some statistical analysis, such as difference between means and structural equation modeling, were run with a sample of 484 students. The main contribution of this study is to provide evidence that there exist gender differences in the effect of playfulness in the student attitude toward a technology and the intention to use it. In females, playfulness has a direct influence on attitude toward using the system. In males, this influence is mediated by perceived usefulness. Some implications and conclusions are included.

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      Published In

      cover image Computers & Education
      Computers & Education  Volume 63, Issue
      April, 2013
      446 pages

      Publisher

      Elsevier Science Ltd.

      United Kingdom

      Publication History

      Published: 01 April 2013

      Author Tags

      1. Blended learning
      2. Gender
      3. Perceived playfulness
      4. Technology acceptance model

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