Article

Building trust communities using social trust

Authors:

Wanita Sherchan,

Cecile ParisAuthors Info & Claims

UMAP'11: Proceedings of the 19th international conference on Advances in User Modeling

Pages 243 - 255

https://doi.org/10.1007/978-3-642-28509-7_23

Published: 11 July 2011 Publication History

Abstract

The growing popularity of Web based social networks has given rise to the need to build trust communities that inspire members to share their experiences, feelings and opinions in an open and honest way. In this paper, we propose a framework for building trust communities in social networks using social trust. We first introduce the concept of social trust and social capital, and describe the role they play in building trust communities. We then define a social trust model for social networks and the corresponding recommender system for building trust communities in social networks. The novel idea behind our social trust model is that we introduce the concept of engagement trust and combine it with popularity trust to derive a social trust of the community as well as of individual members in the community.

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Cited By

Doherty KDoherty G(2018)Engagement in HCIACM Computing Surveys10.1145/323414951:5(1-39)Online publication date: 19-Nov-2018
https://dl.acm.org/doi/10.1145/3234149
Nepal SBista SParis C(2015)Behavior-Based Propagation of Trust in Social Networks with Restricted and Anonymous ParticipationComputational Intelligence10.1111/coin.1204131:4(642-668)Online publication date: 1-Nov-2015
https://dl.acm.org/doi/10.1111/coin.12041
Vassileva JZhang J(2011)Trust, reputation and user modelingProceedings of the 19th international conference on Advances in User Modeling10.1007/978-3-642-28509-7_21(225-229)Online publication date: 11-Jul-2011
https://dl.acm.org/doi/10.1007/978-3-642-28509-7_21

Building trust communities using social trust
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms

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Information & Contributors

Information

Published In

cover image Guide Proceedings

UMAP'11: Proceedings of the 19th international conference on Advances in User Modeling

July 2011

414 pages

ISBN:9783642285080

Editors:
Liliana Ardissono
Dipartimento di Informatica, Università di Torino, Corso Svizzera 185, Torino, Italy
,
Tsvi Kuflik
Information Systems Department, The University of Haifa, Mount Carmel, Haifa, Israel

Sponsors

NSF: National Science Foundation
Springer
Microsoft Research: Microsoft Research
Telefónica: Telefónica
MICINN: MICINN

Publisher

Springer-Verlag

Berlin, Heidelberg

Publication History

Published: 11 July 2011

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Cited By

Doherty KDoherty G(2018)Engagement in HCIACM Computing Surveys10.1145/323414951:5(1-39)Online publication date: 19-Nov-2018
https://dl.acm.org/doi/10.1145/3234149
Nepal SBista SParis C(2015)Behavior-Based Propagation of Trust in Social Networks with Restricted and Anonymous ParticipationComputational Intelligence10.1111/coin.1204131:4(642-668)Online publication date: 1-Nov-2015
https://dl.acm.org/doi/10.1111/coin.12041
Vassileva JZhang J(2011)Trust, reputation and user modelingProceedings of the 19th international conference on Advances in User Modeling10.1007/978-3-642-28509-7_21(225-229)Online publication date: 11-Jul-2011
https://dl.acm.org/doi/10.1007/978-3-642-28509-7_21

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