Article

Persuasive conversational agent with persuasion tactics

Authors:

Tatsuya Narita,

Yasuhiko KitamuraAuthors Info & Claims

PERSUASIVE'10: Proceedings of the 5th international conference on Persuasive Technology

Pages 15 - 26

https://doi.org/10.1007/978-3-642-13226-1_4

Published: 07 June 2010 Publication History

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Abstract

Persuasive conversational agents persuade people to change their attitudes or behaviors through conversation, and are expected to be applied as virtual sales clerks in e-shopping sites. As an approach to create such an agent, we have developed a learning agent with the Wizard of Oz method in which a person called Wizard talks to the user pretending to be the agent. The agent observes the conversations between the Wizard and the user, and learns how to persuade people. In this method, the Wizard has to reply to most of the user’s inputs at the beginning, but the burden gradually falls because the agent learns how to reply as the conversation model grows.

Generally speaking, persuasion tactics is important to persuade people efficiently, but it is also useful to reduce the burden of the Wizard because it guides the Wizard to a way of persuasion. In this paper, we explicitly implement persuasion tactics into the persuasive conversation agent. Evaluation experiments show that the burden (the input ratio) of the Wizard was reduced from 55% (without tactics) to 33% (with tactics), although the success ratio of persuasion was little improved.

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Cited By

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Nyström TMustaquim MTurunen M(2015)Managing framing effects in persuasive design for sustainabilityProceedings of the 19th International Academic Mindtrek Conference10.1145/2818187.2818277(122-129)Online publication date: 22-Sep-2015
https://dl.acm.org/doi/10.1145/2818187.2818277
Hunter A(2014)Opportunities for Argument-Centric Persuasion in Behaviour ChangeProceedings of the 14th European Conference on Logics in Artificial Intelligence - Volume 876110.1007/978-3-319-11558-0_4(48-61)Online publication date: 24-Sep-2014
https://dl.acm.org/doi/10.1007/978-3-319-11558-0_4

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Published In

PERSUASIVE'10: Proceedings of the 5th international conference on Persuasive Technology

June 2010

298 pages

ISBN:3642132251

Editors:
Thomas Ploug
Dept. of Communication, Copenhagen Institute of Technology/Aalborg University, Lautrupvang 2b, Ballerup, Denmark
,
Per Hasle
Dept. of Communication, Royal School of Library and Information Science, Birketinget 6, København, Denmark
,
Harri Oinas-Kukkonen
Dept. of Information Processing Science, University of Oulu, Rakentajantie 3, Oulu, Finland

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Berlin, Heidelberg

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Published: 07 June 2010

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Nyström TMustaquim MTurunen M(2015)Managing framing effects in persuasive design for sustainabilityProceedings of the 19th International Academic Mindtrek Conference10.1145/2818187.2818277(122-129)Online publication date: 22-Sep-2015
https://dl.acm.org/doi/10.1145/2818187.2818277
Hunter A(2014)Opportunities for Argument-Centric Persuasion in Behaviour ChangeProceedings of the 14th European Conference on Logics in Artificial Intelligence - Volume 876110.1007/978-3-319-11558-0_4(48-61)Online publication date: 24-Sep-2014
https://dl.acm.org/doi/10.1007/978-3-319-11558-0_4

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Exploring persuasive potential of embodied conversational agents utilizing synthetic embodied conversational agents

Eye communication in a conversational 3D synthetic agent

A conversational agent as museum guide: design and evaluation of a real-world application

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