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Changing patterns of social media use? A population-level study of Finland

Published: 01 August 2020 Publication History

Abstract

This article examines the changing patterns of Finnish social media use during the years 2008–2016. This is the first temporal look at changes in Finnish social media use with representative population-level data. We assess how social media use has evolved between socio-economic and demographic groups in advanced information societies, with a focus on Finland. We also look at how demographic factors associate with use purposes of social media. The target of empirical analysis is on social media use and use purposes by gender, age, education level and area of residence. The data come from nationally representative and temporally comparable surveys focusing on adult populations. Findings show that the effect of socio-demographic factors on overall use and different use purposes of social media persists. Furthermore, the results seem to show a diminishing of the socializing impact of social media; on the other hand, individual, commercial and goal-oriented use practices seem to have become a major focus of social media use.

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Cited By

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  • (2024)From digital divide to digital capital: the role of education and digital skills in social media participationUniversal Access in the Information Society10.1007/s10209-022-00961-023:4(1657-1669)Online publication date: 1-Nov-2024
  • (2020)Online Gambling Activity in Finland 2006–2016Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing10.1007/978-3-030-49576-3_42(569-583)Online publication date: 19-Jul-2020

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Published In

cover image Universal Access in the Information Society
Universal Access in the Information Society  Volume 19, Issue 3
Aug 2020
208 pages
ISSN:1615-5289
EISSN:1615-5297
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Springer-Verlag

Berlin, Heidelberg

Publication History

Published: 01 August 2020

Author Tags

  1. Internet
  2. Social media
  3. Finland
  4. Digital divides
  5. Digitalization

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View all
  • (2024)From digital divide to digital capital: the role of education and digital skills in social media participationUniversal Access in the Information Society10.1007/s10209-022-00961-023:4(1657-1669)Online publication date: 1-Nov-2024
  • (2020)Online Gambling Activity in Finland 2006–2016Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing10.1007/978-3-030-49576-3_42(569-583)Online publication date: 19-Jul-2020

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