Article

A trust model for e-commerce in South Africa

Authors:

Lynette Barnard,

Janet WessonAuthors Info & Claims

SAICSIT '04: Proceedings of the 2004 annual research conference of the South African institute of computer scientists and information technologists on IT research in developing countries

Pages 23 - 32

Published: 04 October 2004 Publication History

Abstract

In this paper, the relative importance of trust and usability of e-commerce in South Africa is discussed. In order to investigate these issues, a heuristic evaluation and an empirical evaluation were conducted on a number of South African e-commerce sites. A comprehensive set of e-commerce design guidelines was compiled, which was used to conduct a heuristic evaluation of the selected e-commerce sites. The results of the heuristic evaluation indicated that a number of usability problems exist on the selected sites. The empirical evaluation results also identified a number of usability problems on the selected sites. A correlation analysis between the two sets of results was used to identify a number of e-commerce design guidelines that are of specific relevance to the South African e-commerce market. This paper proposes a trust model for e-commerce in South Africa, based on the guidelines that were identified as being significant for e-commerce in South Africa.

References

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Digital Library

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Cited By

Steyn LMawela T(2016)A Trust-based e-Commerce Decision-making Model for South African CitizensProceedings of the Annual Conference of the South African Institute of Computer Scientists and Information Technologists10.1145/2987491.2987496(1-9)Online publication date: 26-Sep-2016
https://dl.acm.org/doi/10.1145/2987491.2987496
Moczarny Ide Villiers Mvan Biljon JKroeze Jde Villiers R(2012)How can usability contribute to user experience?Proceedings of the South African Institute for Computer Scientists and Information Technologists Conference10.1145/2389836.2389862(216-225)Online publication date: 1-Oct-2012
https://dl.acm.org/doi/10.1145/2389836.2389862
Guo DLiu ZGuo ZQian K(2007)A user experience study on C2C e-commerce localization in chinaProceedings of the 2nd international conference on Usability and internationalization10.5555/1783969.1784013(363-371)Online publication date: 22-Jul-2007
https://dl.acm.org/doi/10.5555/1783969.1784013

Index Terms

A trust model for e-commerce in South Africa

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Published In

cover image ACM Conferences

SAICSIT '04: Proceedings of the 2004 annual research conference of the South African institute of computer scientists and information technologists on IT research in developing countries

October 2004

296 pages

Editors:
Gary Marsden
Univ. of Cape Town, Cape Town, South Africa
,
Paula Kotze
Univ. of South Africa, Pretoria
,
Ayodele Adesina-Ojo
Univ. of South Africa, Pretoria

Sponsors

UNISA
NRF
ACM: Association for Computing Machinery
Microsoft: Microsoft
BYTES
Xerox Corp.: Xerox Corporation
Univ. of Cape Town
Masterskill

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South African Institute for Computer Scientists and Information Technologists

South Africa

Publication History

Published: 04 October 2004

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SAICSIT '04

Sponsor:

ACM
Microsoft
Xerox Corp.

SAICSIT '04: IT research in developing countries

October 4 - 6, 2004

Western Cape, Stellenbosch, South Africa

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Overall Acceptance Rate 187 of 439 submissions, 43%

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Cited By

Steyn LMawela T(2016)A Trust-based e-Commerce Decision-making Model for South African CitizensProceedings of the Annual Conference of the South African Institute of Computer Scientists and Information Technologists10.1145/2987491.2987496(1-9)Online publication date: 26-Sep-2016
https://dl.acm.org/doi/10.1145/2987491.2987496
Moczarny Ide Villiers Mvan Biljon JKroeze Jde Villiers R(2012)How can usability contribute to user experience?Proceedings of the South African Institute for Computer Scientists and Information Technologists Conference10.1145/2389836.2389862(216-225)Online publication date: 1-Oct-2012
https://dl.acm.org/doi/10.1145/2389836.2389862
Guo DLiu ZGuo ZQian K(2007)A user experience study on C2C e-commerce localization in chinaProceedings of the 2nd international conference on Usability and internationalization10.5555/1783969.1784013(363-371)Online publication date: 22-Jul-2007
https://dl.acm.org/doi/10.5555/1783969.1784013

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