Cited By
View all- Kyriakoullis LZaphiris P(2016)Culture and HCIUniversal Access in the Information Society10.1007/s10209-015-0445-915:4(629-642)Online publication date: 1-Nov-2016
A user experience study on C2C e-commerce localization in china
Authors: 
Dan Guo, Zhengjie Liu, Zhiwei Guo, Kai QianAuthors Info & Claims
Pages 363 - 371
Abstract
Chinese online commerce develops rapidly. How to give user the good shopping experience in C2C e-commerce website is discussed. In this research, we selected 22 college students, and let them try their first online shopping experience on two Chinese C2C e-commerce websites-Ebay(China) and Taobao which are designed under two different cultures, through the analysis of their experience process and satisfaction questionnaire, we found that in user's purchase decision process, the transfer and expression of function/ concept provided by website play a decisive role, shopping flow control have certain effect to the purchase implement process, and the main factor which impacts user total experience is whether the website provides the necessary function for shopping. Both websites have their own advantages in either interaction or interface, although they do not have effect to user's total shopping experience, but they do effect to the user's shopping feeling.
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Published: 22 July 2007
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View all- Kyriakoullis LZaphiris P(2016)Culture and HCIUniversal Access in the Information Society10.1007/s10209-015-0445-915:4(629-642)Online publication date: 1-Nov-2016
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