article

A Design Theory for Certification Presentations

Authors:

Sebastian Lins,

Jan-Michael Becker,

Kalle Lyytinen,

Ali SunyaevAuthors Info & Claims

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, Volume 54, Issue 3

Pages 75 - 118

https://doi.org/10.1145/3614178.3614183

Published: 04 August 2023 Publication History

Abstract

Prior information system research remains inconsistent of the effects of system certifications. In their current use, certifications are often reduced to graphical seals. This approach fails to incorporate detailed assurance information emanating from the certification process. To address this gap, we adopt a design science approach and deploy a four-phase research design to clarify how to design impactful IS certification presentations. First, we identify sources of users' limited understanding of seals and formulate a design proposal for a certification presentation by drawing upon the elaboration likelihood model. In the second phase, we formulate and validate a set of design meta-requirements and guidelines to improve certification presentation, using cognitive load theory and Toulmin's model of argumentation as kernel theories. In the third phase, new certification presentations that comply with the proposed guidelines are developed and evaluated for their effectiveness. We show that presentations that augment seal-based certification presentations with richer assurance information improve certification effectiveness. This increases users' assurance and trust perceptions when the presentations align with the users' cognitive information processing needs in ways that reduce their cognitive load and enhance argument quality of assurance information.

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cover image ACM SIGMIS Database: the DATABASE for Advances in Information Systems

ACM SIGMIS Database: the DATABASE for Advances in Information Systems Volume 54, Issue 3

August 2023

154 pages

ISSN:0095-0033

EISSN:1532-0936

DOI:10.1145/3614178

Editors:
K.D. Joshi
University of Nevada - Reno, Renvo, NV
,
Nancy Deng
California State University, Dominguez Hills, Carson, CA
,
Heidi Seward
Baylor University, Waco, TX
,
Mina Jafarijoo
Stockton University, Galloway, NJ

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https://doi.org/10.1287/isre.2021.0528
Ojiako UBashir HAlmansoori HAlRaeesi EAl Zarooni H(2024)Using ISO 14001 certification to signal sustainability equivalence: an examination of the critical success factorsProduction Planning & Control10.1080/09537287.2024.2358059(1-28)Online publication date: 29-May-2024
https://doi.org/10.1080/09537287.2024.2358059
Lins SGreulich MLöbbers JBenlian ASunyaev A(2024)Why so skeptical? Investigating the emergence and consequences of consumer skepticism toward web sealsInformation and Management10.1016/j.im.2024.10392061:2Online publication date: 25-Jun-2024
https://dl.acm.org/doi/10.1016/j.im.2024.103920
Chaudhry RChandhok A(2023)Web Seal Image Analysis for Evaluating User Trust and Privacy Protection2023 Seventh International Conference on Image Information Processing (ICIIP)10.1109/ICIIP61524.2023.10537723(714-720)Online publication date: 22-Nov-2023
https://doi.org/10.1109/ICIIP61524.2023.10537723

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