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An Exploratory Study on the Purchase Intentions of Modern Board Games

Published: 04 November 2022 Publication History

Abstract

Board gaming as a leisure activity is becoming increasingly popular. The research on modern commercial board gaming is also gaining momentum. In this study, we aim to investigate the factors that may play a role in board game purchase intentions. We conducted an online survey and collected data from habitual board gamers. Multiple regression analyses showed that enjoyment, positive word of mouth, age and gender were positively associated with purchase intentions whereas income, play frequency, prior board gaming experience and feelings of presence were not. We discuss the results and present potential future research.

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FDG '22: Proceedings of the 17th International Conference on the Foundations of Digital Games
September 2022
664 pages
ISBN:9781450397957
DOI:10.1145/3555858
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 04 November 2022

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Author Tags

  1. Board Games
  2. Enjoyment
  3. Purchase Intentions
  4. Tabletop Games
  5. Word of Mouth

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