research-article

Mixed and Augmented Reality Applications in the Sport Industry

Authors:

Caterina De Lucia,

Luigi Pio Leonardo Cavaliere,

Alessio Faccia,

Narcisa Roxana MoşteanuAuthors Info & Claims

EBEE '20: Proceedings of the 2020 2nd International Conference on E-Business and E-commerce Engineering

Pages 55 - 59

https://doi.org/10.1145/3446922.3446932

Published: 19 March 2021 Publication History

Abstract

Augmented reality (AR) is already part of the lives of thousands of people, in many different sectors. In addition to a change in current business models, the introduction of this technology in sports can greatly implement and improve fan engagement strategies and the fan experience in the world of e-sports. This research, starting from a concise but systematic literature review, analyses how mixed and augmented reality are providing a growing number of applications in the world of sport. Augmented reality is a technology that allows having a better perception of reality. This can help drive a vehicle, see obstacles that would otherwise not be noticed. Given that the nature of augmented reality makes it perfect for a dynamic sector such as sports, many applications can be identified in the sports field, however, many benefits can be identified: a) training for professionals and amateurs; b) marketing strategies and revenue diversifications for sports clubs; c) supporters’ experience; d) supporters’ engagement; e) valid and feasible alternative during pandemic outbreaks; f) measurement of sports results and sports assessment. Augmented reality has been introduced in the sports sector for a while. Many sports are exploiting the features of this new technology, by introducing apps for augmented reality that allow fans to get even closer to their beloved sport heroes. Cycling, football, fitness, cricket, winter sports many others, Apps to increase reality are developed in many different contexts, to experience a race, a match or simply to train with greater awareness, thus obtaining better results.

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EBEE '20: Proceedings of the 2020 2nd International Conference on E-Business and E-commerce Engineering

December 2020

79 pages

ISBN:9781450388924

DOI:10.1145/3446922

Copyright © 2020 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 19 March 2021

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EBEE 2020: 2020 2nd International Conference on E-Business and E-commerce Engineering

December 29 - 31, 2020

Bangkok, Thailand

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https://doi.org/10.1002/cpe.8372
Lygouras DTsinakos A(2024)The Use of Immersive Technologies in Karate Training: A Scoping ReviewMultimodal Technologies and Interaction10.3390/mti80400278:4(27)Online publication date: 1-Apr-2024
https://doi.org/10.3390/mti8040027
Białecki AMichalak BGajewski J(2024)Esports Training, Periodization, and Software—A Scoping ReviewApplied Sciences10.3390/app14221035414:22(10354)Online publication date: 11-Nov-2024
https://doi.org/10.3390/app142210354
Cossich VKatz LLaett C(2024)AI-Enhanced Prediction of Peak Rate of Torque Development from Accelerometer SignalsApplied Sciences10.3390/app1412513714:12(5137)Online publication date: 13-Jun-2024
https://doi.org/10.3390/app14125137
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Diller FScheuermann GWiebel A(2024)Visual Cue Based Corrective Feedback for Motor Skill Training in Mixed Reality: A SurveyIEEE Transactions on Visualization and Computer Graphics10.1109/TVCG.2022.322799930:7(3121-3134)Online publication date: Jul-2024
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