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Does computer-generated speech manifest personality? an experimental test of similarity-attraction

Published: 01 April 2000 Publication History

Abstract

This study examines whether people would interpret and respond to paralinguistic personality cues in computer-generated speech in the same way as they do human speech. Participants used a book-buying website and heard five book reviews in a 2 (synthesized voice personality: extrovert vs. introvert) by 2 (participant personality: extrovert vs. introvert) balanced, between-subjects experiment. Participants accurately recognized personality cues in TTS and showed strong similarity-attraction effects. Although the content was the same for all participants, when the personality of the computer voice matched their own personality: 1) participants regarded the computer voice as more attractive, credible, and informative; 2) the book review was evaluated more positively; 3) the reviewer was more attractive and credible; and 4) participants were more likely to buy the book. Match of user voice characteristics with TTS had no effect, confirming the social nature of the interaction. We discuss implications for HCI theory and design.

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      cover image ACM Conferences
      CHI '00: Proceedings of the SIGCHI conference on Human Factors in Computing Systems
      April 2000
      587 pages
      ISBN:1581132166
      DOI:10.1145/332040
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 01 April 2000

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      Author Tags

      1. CASA (computers are social actors)
      2. TTS (text-to-speech)
      3. personality
      4. similarity-attraction effect
      5. user interfaces

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      April 1 - 6, 2000
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      CHI '00 Paper Acceptance Rate 72 of 336 submissions, 21%;
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