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Effects of ego networks and communities on self-disclosure in an online social network

Published: 15 January 2020 Publication History

Abstract

Understanding how much users disclose personal information in Online Social Networks (OSN) has served various scenarios such as maintaining social relationships and customer segmentation. Prior studies on self-disclosure have relied on surveys or users' direct social networks. These approaches, however, cannot represent the whole population nor consider user dynamics at the community level.
In this paper, we conduct a quantitative study at different granularities of networks (ego networks and user communities) to understand users' self-disclosing behaviors better. As our first contribution, we characterize users into three types (open, closed, and moderate) based on the Communication Privacy Management theory and extend the analysis of the self-disclosure of users to a large-scale OSN dataset which could represent the entire network structure. As our second contribution, we show that our proposed features of ego networks and positional and structural properties of communities significantly affect self-disclosing behavior. Based on these insights, we present the possible relation between the propensity of the self-disclosure of users and the sociological theory of structural holes, i.e., users at a bridge position can leverage advantages among distinct groups. To the best of our knowledge, our study provides the first attempt to shed light on the self-disclosure of users using the whole network structure, which paves the way to a better understanding of users' self-disclosing behaviors and their relations with overall network structures.

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  • (2022)Structural Hole Theory in Social Network Analysis: A ReviewIEEE Transactions on Computational Social Systems10.1109/TCSS.2021.30703219:3(724-739)Online publication date: Jun-2022
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cover image ACM Conferences
ASONAM '19: Proceedings of the 2019 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
August 2019
1228 pages
ISBN:9781450368681
DOI:10.1145/3341161
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 15 January 2020

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  • Research Grants Council of Hong Kong
  • Academy of Finland

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ASONAM '19 Paper Acceptance Rate 41 of 286 submissions, 14%;
Overall Acceptance Rate 116 of 549 submissions, 21%

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Cited By

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  • (2023)Ego-networks, SNSs affordances, and personalities: understanding individuals’ selfie posting on SNSs based on Actor-Network TheoryBehaviour & Information Technology10.1080/0144929X.2023.2177824(1-16)Online publication date: 14-Feb-2023
  • (2023)Ego Network Analysis Using Machine Learning AlgorithmsProceedings of International Conference on Paradigms of Communication, Computing and Data Analytics10.1007/978-981-99-4626-6_29(343-352)Online publication date: 11-Oct-2023
  • (2022)Structural Hole Theory in Social Network Analysis: A ReviewIEEE Transactions on Computational Social Systems10.1109/TCSS.2021.30703219:3(724-739)Online publication date: Jun-2022
  • (2022)Predicting Upvotes and Downvotes in Location-Based Social Networks Using Machine LearningBig Data and Social Computing10.1007/978-981-19-7532-5_12(180-196)Online publication date: 7-Dec-2022
  • (2022)Understanding Scholar Social Networks: Taking SCHOLAT as an ExampleComputer Supported Cooperative Work and Social Computing10.1007/978-981-19-4549-6_25(326-339)Online publication date: 22-Jul-2022
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  • (2020)Probabilistic Decision Modeling in Social Networks2020 IEEE 32nd International Conference on Tools with Artificial Intelligence (ICTAI)10.1109/ICTAI50040.2020.00079(466-473)Online publication date: Nov-2020
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