short-paper

Cognitive styles and personas: designing for users who are different from me

Authors:

Nicola Marsden,

Monika Pröbster,

Mirza Ehsanul Haque,

Julia HermannAuthors Info & Claims

OzCHI '17: Proceedings of the 29th Australian Conference on Computer-Human Interaction

Pages 452 - 456

https://doi.org/10.1145/3152771.3156156

Published: 28 November 2017 Publication History

Abstract

Empathy with users is seen as crucial in the design process. Empathising with users is not trivial, especially if they are different from the design team, e.g. have a different gender or age. Additionally, people differ in the extent to which they empathise and have emotional responses towards others. In an empirical study, we explored the effect of different cognitive styles on the perception of personas. Our results indicate that an empathising cognitive style might alleviate an egocentric approach to design and that both empathising and systemising cognitive styles can be helpful in understanding personas. We suggest further research into the role of cognitive styles regarding the use and composition of personas.

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Cited By

Şengün SSalminen JJung SAldous KJansen B(2024)“There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design TaskProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661512(1234-1247)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661512
Holzinger AKargl MKipperer BRegitnig PPlass MMuller H(2022)Personas for Artificial Intelligence (AI) an Open Source ToolboxIEEE Access10.1109/ACCESS.2022.315477610(23732-23747)Online publication date: 2022
https://doi.org/10.1109/ACCESS.2022.3154776
Salminen JNielsen LBahloul MJørgensen RSantos JJung SJansen B(2022)Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personasInformation Technology and Management10.1007/s10799-022-00373-925:2(173-198)Online publication date: 13-Sep-2022
https://doi.org/10.1007/s10799-022-00373-9
Show More Cited By

Index Terms

Cognitive styles and personas: designing for users who are different from me
1. Applied computing
  1. Law, social and behavioral sciences
    1. Psychology
2. Human-centered computing
  1. Human computer interaction (HCI)

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cover image ACM Other conferences

OzCHI '17: Proceedings of the 29th Australian Conference on Computer-Human Interaction

November 2017

678 pages

ISBN:9781450353793

DOI:10.1145/3152771

Conference Chair:
Margot Brereton
Queensland University of Technology
,
Editors:
Alessandro Soro
Queensland University of Technology
,
Dhaval Vyas
Queensland University of Technology
,
Bernd Ploderer
Queensland University of Technology
,
Ann Morrison
University of Southern Queensland
,
Jenny Waycott
University of Melbourne
,
Margot Brereton
Queensland University of Technology

Copyright © 2017 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 28 November 2017

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OzCHI '17

OzCHI '17: 29th Australian Conference on Human-Computer Interaction

November 28 - December 1, 2017

Queensland, Brisbane, Australia

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OzCHI '17 Paper Acceptance Rate 74 of 157 submissions, 47%;

Overall Acceptance Rate 362 of 729 submissions, 50%

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Cited By

Şengün SSalminen JJung SAldous KJansen B(2024)“There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design TaskProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661512(1234-1247)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661512
Holzinger AKargl MKipperer BRegitnig PPlass MMuller H(2022)Personas for Artificial Intelligence (AI) an Open Source ToolboxIEEE Access10.1109/ACCESS.2022.315477610(23732-23747)Online publication date: 2022
https://doi.org/10.1109/ACCESS.2022.3154776
Salminen JNielsen LBahloul MJørgensen RSantos JJung SJansen B(2022)Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personasInformation Technology and Management10.1007/s10799-022-00373-925:2(173-198)Online publication date: 13-Sep-2022
https://doi.org/10.1007/s10799-022-00373-9
Jung SSalminen JJansen B(2021)Implementing Eye-Tracking for Persona AnalyticsACM Symposium on Eye Tracking Research and Applications10.1145/3450341.3458765(1-4)Online publication date: 25-May-2021
https://dl.acm.org/doi/10.1145/3450341.3458765
Jung SSalminen JJansen B(2021)Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona SystemExtended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems10.1145/3411763.3451773(1-8)Online publication date: 8-May-2021
https://dl.acm.org/doi/10.1145/3411763.3451773
Salminen JNielsen LJung SJansen B(2021)Towards a Measurement Scale of Organizational Readiness for PersonasExtended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems10.1145/3411763.3451763(1-7)Online publication date: 8-May-2021
https://dl.acm.org/doi/10.1145/3411763.3451763
Pretorius CMcCashin DKavanagh NCoyle DBernhaupt RMueller FVerweij DAndres JMcGrenere JCockburn AAvellino IGoguey ABjørn PZhao SSamson BKocielnik R(2020)Searching for Mental Health: A Mixed-Methods Study of Young People's Online Help-seekingProceedings of the 2020 CHI Conference on Human Factors in Computing Systems10.1145/3313831.3376328(1-13)Online publication date: 21-Apr-2020
https://dl.acm.org/doi/10.1145/3313831.3376328

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