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Behavioral analysis in social networks: an approach based on intelligent system

Published: 15 October 2012 Publication History

Abstract

This paper presents a new methodology to classify Twitter users based on Artificial Neural Networks and Fuzzy Logic. Simulations are carried out using a SOM (Self Organized Maps) neural network for classifying users into four distinct groups: (0)Unimpressive User; (1)Desired User: Follower; (2)Desired User: Follower and Publisher; (3)Desired User: Publisher. The proposed methodology was validated through an autonomous agent, whose interactions with others were modeled by means of Fuzzy Inference System. The results obtained show that neural networks can be used for user classification in social networks, and we observed that the interaction of the agent with other users occurred in a transparent way, i.e., showing typical behaviors of real users.This paper presents a new methodology to classify Twitter users based on Artificial Neural Networks and Fuzzy Logic. Simulations are carried out using a SOM (Self Organized Maps) neural network for classifying users into four distinct groups: (0)Unimpressive User; (1)Desired User: Follower; (2)Desired User: Follower and Publisher; (3)Desired User: Publisher. The proposed methodology was validated through an autonomous agent, whose interactions with others were modeled by means of Fuzzy Inference System. The results obtained show that neural networks can be used for user classification in social networks, and we observed that the interaction of the agent with other users occurred in a transparent way, i.e., showing typical behaviors of real users.

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      WebMedia '12: Proceedings of the 18th Brazilian symposium on Multimedia and the web
      October 2012
      426 pages
      ISBN:9781450317061
      DOI:10.1145/2382636
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Published: 15 October 2012

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      Author Tags

      1. artificial intelligence
      2. fuzzy logic
      3. machine learning
      4. self organized maps
      5. social networks
      6. twitter

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      WebMedia '12
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      WebMedia '12: Brazilian Symposium on Multimedia and the Web
      October 15 - 18, 2012
      São Paulo/SP, Brazil

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