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User perceptions of Wow experiences and design implications for Cloud services

Published: 22 June 2011 Publication History

Abstract

Wow! as outstandingly positive user experience has often been cited as an important design target in industrial product development contexts. Wow is assumed to be more than acceptable user experience, it is something that exceeds users' expectations. There is relatively little research on the specific concept of Wow and how it can be achieved. In our multi-year Cloud software project with over 20 industrial partners we have found a strong interest in establishing basic understanding of this concept and further, design implications for bringing Wow to Cloud services. To this end, we first conducted two small online surveys to understand the general user perceptions of Wow. We then explored two specific Cloud application domains -- personal contact management and information security services -- in more detail by conducting two rounds of user interviews on how Wow is perceived in these domains. In this paper we present the results of these user studies and draw design implications for Wow in Cloud services. The main design implications include providing positive surprises to the users by pushing dynamic service features through the Cloud, supporting automated data integration of and universal access to user's personal data, and moderating the level and types of Wow for "serious" application domains.

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  • (2022)Examining Joy of Use and Usability During Mobile Phone Interactions within a Multimodal Methods ApproachProceedings of Mensch und Computer 202210.1145/3543758.3543771(276-285)Online publication date: 4-Sep-2022
  • (2021)IDE support for cloud-based static analysesProceedings of the 29th ACM Joint Meeting on European Software Engineering Conference and Symposium on the Foundations of Software Engineering10.1145/3468264.3468535(1178-1189)Online publication date: 20-Aug-2021
  • (2020)Towards Explainable and Sustainable Wow Experiences with TechnologyMultimodal Technologies and Interaction10.3390/mti40300494:3(49)Online publication date: 11-Aug-2020
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    DPPI '11: Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces
    June 2011
    492 pages
    ISBN:9781450312806
    DOI:10.1145/2347504
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 22 June 2011

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    Author Tags

    1. Cloud services
    2. Wow
    3. design implications
    4. user experience

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    Cited By

    View all
    • (2022)Examining Joy of Use and Usability During Mobile Phone Interactions within a Multimodal Methods ApproachProceedings of Mensch und Computer 202210.1145/3543758.3543771(276-285)Online publication date: 4-Sep-2022
    • (2021)IDE support for cloud-based static analysesProceedings of the 29th ACM Joint Meeting on European Software Engineering Conference and Symposium on the Foundations of Software Engineering10.1145/3468264.3468535(1178-1189)Online publication date: 20-Aug-2021
    • (2020)Towards Explainable and Sustainable Wow Experiences with TechnologyMultimodal Technologies and Interaction10.3390/mti40300494:3(49)Online publication date: 11-Aug-2020
    • (2017)Avoiding Wow-Gaps Through Wow-Canvas in Business DevelopmentAdvances in Human Factors, Business Management and Leadership10.1007/978-3-319-60372-8_9(86-95)Online publication date: 14-Jun-2017
    • (2017)Finding the Wow-Factor to Enhance BusinessAdvances in Human Factors, Business Management and Leadership10.1007/978-3-319-60372-8_10(96-105)Online publication date: 14-Jun-2017
    • (2016)TimelessnessProceedings of the 2016 ACM Conference on Designing Interactive Systems10.1145/2901790.2901839(73-83)Online publication date: 4-Jun-2016
    • (2016)Generating wow experiences with small and medium-sized enterprises2016 International Symposium on Small-scale Intelligent Manufacturing Systems (SIMS)10.1109/SIMS.2016.7802897(41-46)Online publication date: Jun-2016
    • (2016)Multidisciplinary Wow experiences boosting SMEi2016 7th IEEE International Conference on Cognitive Infocommunications (CogInfoCom)10.1109/CogInfoCom.2016.7804567(000309-000316)Online publication date: Oct-2016
    • (2015)Utilizing the synergic combination of art and game technologies in engineering applications2015 6th IEEE International Conference on Cognitive Infocommunications (CogInfoCom)10.1109/CogInfoCom.2015.7390565(61-65)Online publication date: Oct-2015
    • (2014)The Impact of Expectations on User ExperienceProceedings of the 28th International BCS Human Computer Interaction Conference on HCI 2014 - Sand, Sea and Sky - Holiday HCI10.14236/ewic/hci2014.3(22-31)Online publication date: 9-Sep-2014

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