Cited By
View all- Rui JLi S(2018)Seeking help from weak ties through mediated channelsComputers in Human Behavior10.1016/j.chb.2018.05.02287:C(121-128)Online publication date: 1-Oct-2018
The power of the ask in social media
Authors: 
Rick Wash, 
Cliff LampeAuthors Info & Claims
Pages 1187 - 1190
Abstract
Social computing and social media systems depend on contributions from users. We posit the existence of a latent demand for contribution: many users want to contribute but don't. We then test a simple interface that can induce these users to actually contribute: we display a popup window asking users to contribute. In a real-world randomized field experiment, we found that asking them to contribute right now is ineffective, but reminding the users to contribute actually leads to approximately a 23% increase in contributions with no reduction in quality. However, this effect wanes as users habituate to the popups.
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- The power of the ask in social media
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Published In
February 2012
1460 pages
ISBN:9781450310864
DOI:10.1145/2145204
- General Chairs:
- Steven Poltrock,
- Carla Simone,
- Program Chairs:
- Jonathan Grudin,
- Gloria Mark,
- John Riedl
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Published: 11 February 2012
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View all- Rui JLi S(2018)Seeking help from weak ties through mediated channelsComputers in Human Behavior10.1016/j.chb.2018.05.02287:C(121-128)Online publication date: 1-Oct-2018
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