research-article

Aesthetics and trust: visual decisions about web pages

Author:

Patrick J. LynchAuthors Info & Claims

AVI '10: Proceedings of the International Conference on Advanced Visual Interfaces

Pages 11 - 15

https://doi.org/10.1145/1842993.1842996

Published: 26 May 2010 Publication History

Abstract

Eyetracking studies seem to suggest that users do not look at large expressive graphics on web pages [1,2], as seen in the relatively few gaze fixations such graphics attract from users in task-driven eyetracking studies. However, many studies show that users react in very fast important ways to the overall design of web pages, and that such reactions have a profound effect on user's judgments of the usability, aesthetic merit, and trustworthiness of web page designs [3,4].

References

[1]

Nielsen, J. 2006. Eyetracking Web Usability (workshop booklet). Fremont, CA: Nielsen Norman Group, 2006.

[2]

Nielsen, J., Pernice, K. 2010. Eyetracking Web Usability. Berkeley, CA: New Riders.

Digital Library

[3]

Lindgaard, G., Fernandes, G., and Dudek, C. 2006. Attention web designers: You have 50 milliseconds to make a good first impression. Behavior & Information Technology, 25:2 (2006): 115--126.

[4]

Tractinsky, N. Cokhavi, A., Kirschenbaum, M., Sharfi, T. 2006. Evaluating the Consistency of Immediate Aesthetic Perceptions of Web Pages. International Journal of HumanComputer Studies 64:11 (November 2006) 1071--1083.

Digital Library

[5]

Tractinsky, N., 2004 Using Ratings and Response Latencies to Evaluate the Consistency of Immediate Aesthetic Perceptions of Web Pages. Proceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., December 10--11, 2004.

[6]

Norman, D. 2004. Emotional Design. New York: Basic Books.

[7]

Phillips, C., Chaparro, B. 2009. Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More? Usability News. 11:2 (October 2009), www.surl.org.usabilitynews/112/aesthetic.asp

[8]

Tractinsky, N. 1997. Aesthetics and Apparent Usability: Empirically Assessing Cultural and Methodological Issues. Proceedings of the ACM CHI 97, www.sigchi.org/chi97/proceedings/paper/nt.htm.

Digital Library

[9]

Tractinsky, N. Katz, A. S., Ikar, D. 2000. What is Beautiful is Usable. Interacting with Computers 13 (2000) 127--145.

[10]

Russell, M. 2005. Using Eye-Tracking Data to Understand First Impressions of a Website. Usability News. 7:1 (February 2005), www.surl.org.usabilitynews/71/eye_tracking.asp

[11]

Adam, P., Quinn, S., Edmonds, R. 2007. Eyetracking the News: A Study of Print and Online Reading. St. Petersburg, FL: Poynter Institute.

[12]

Gladwell, M. 2005. Blink: The Power of Thinking Without Thinking. New York: Little Brown.

[13]

Wikipedia. Getty Kouros. http://en.wikipedia.org/wiki/Getty_kouros.

[14]

Jaffe, C., Lynch, P. 1996. Unpublished studies using teaching software developed by Yale School of Medicine's Center for Advanced Instructional Media.

[15]

Bates, M. 2007. What is Browsing---Really? A Model Drawing From Behavioral Science Research. Information Research 12:4 (October 2007), informationr.net/ir/12-4/paper330.html

[16]

Wolfe, J. 2003. Guided Search 2.0: A Revised Model of Visual Search. Psychonomic Bulletin & Review 1:2 202--238.

[17]

Wolfe, J. M., & Gancarz, G. 1996. Guided Search 3.0: Basic and Clinical Applications of Vision Science, Dordrecht, Netherlands: Kluwer Academic. 189--192.

[18]

Livingston, M. 2002. Vision and Art: The Biology of Seeing. New York: Abrams.

[19]

Schaik, P., and J. Ling. 2008. The role of context in perceptions of web pages over time. International Journal of Human-Computer Studies. 67 (2008): 79--89.

Digital Library

[20]

Fogg, B. Tseng, H. 1999. The Elements of Computer Credibility. Proceedings of the ACM CHI 99, www.acm.org/pubs/articles/proceedings/chi/302979/p80-fogg.pdf

Digital Library

[21]

Fogg, B. 2002. Stanford Guidelines for Web Credibility. Stanford Persuasive Technology Lab. credibility.stanford.edu/guidelines/index.html

[22]

Fogg, B. 2003. Persuasive Technology: Using Computers to Change What We Think and Do. New York: Morgan Kaufman.

[23]

Bowman, D. 2009. Goodbye, Google. StopDesign blog post, stopdesign.com/archive/2009/03/20/goodbye-google.html

[24]

Spector, A. Z. 1989. Achieving application requirements. In Distributed Systems, S. Mullender, Ed. ACM Press Frontier Series. ACM Press, New York, NY, 19--33. DOI= http://doi.acm.org/10.1145/90417.90738

Digital Library

Cited By

Sleigh JOrmond KSchneider MStern EVayena E(2023)How Interactive Visualizations Compare to Ethical Frameworks as Stand-Alone Ethics Learning Tools for Health Researchers and ProfessionalsAJOB Empirical Bioethics10.1080/23294515.2023.220147914:4(197-207)Online publication date: 19-Apr-2023
https://doi.org/10.1080/23294515.2023.2201479
Everett H(2018)Is good enough good enough?Communication Design Quarterly10.1145/3282665.32826706:2(41-56)Online publication date: 1-Oct-2018
https://dl.acm.org/doi/10.1145/3282665.3282670
Gribbons WHübscher R(2014)Transforming HCIComputing Handbook, Third Edition10.1201/b16768-43(37-1-37-20)Online publication date: May-2014
https://doi.org/10.1201/b16768-43
Show More Cited By

Aesthetics and trust: visual decisions about web pages
1. Human-centered computing

Recommendations

The effect of aesthetics on web credibility
BCS-HCI '09: Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology

Credibility influences a user's interest in a web site. Once users perceive the credibility of a web site they will be more likely to use it. A combination of factors affects such credibility -- such as the provider, content, aesthetics, accessibility ...
Aesthetics and credibility in web site design

Web sites often provide the first impression of an organization. For many organizations, web sites are crucial to ensure sales or to procure services within. When a person opens a web site, the first impression is probably made in a few seconds, and the ...
Webpage Aesthetics: One Size Doesn't Fit All
NordiCHI '16: Proceedings of the 9th Nordic Conference on Human-Computer Interaction

Webpages vary drastically in their look and feel: the presence of images is a major discriminating factor. Some webpages contain mainly text; others exploit flashy ads and a variety of eye-catching pictures. In this paper, we investigate the impact of ...

Comments

Please enable JavaScript to view thecomments powered by Disqus.

Information & Contributors

Information

Published In

cover image ACM Other conferences

AVI '10: Proceedings of the International Conference on Advanced Visual Interfaces

May 2010

427 pages

ISBN:9781450300766

DOI:10.1145/1842993

Editor:
Giuseppe Santucci
Dipartimento di Informatica e Sistemistica, Sapienza Universita di Roma, Italy

Copyright © 2010 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

Consulta Umbria SRL

In-Cooperation

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 May 2010

Permissions

Request permissions for this article.

Request Permissions

Check for updates

Qualifiers

Research-article

Conference

AVI '10

Sponsor:

AVI '10: The International Conference on Advanced Visual Interfaces

May 26 - 28, 2010

Roma, Italy

Acceptance Rates

Overall Acceptance Rate 128 of 490 submissions, 26%

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

4
Total Citations
View Citations
648
Total Downloads

Downloads (Last 12 months)6
Downloads (Last 6 weeks)1

Reflects downloads up to 18 Nov 2024

Other Metrics

View Author Metrics

Citations

Cited By

Sleigh JOrmond KSchneider MStern EVayena E(2023)How Interactive Visualizations Compare to Ethical Frameworks as Stand-Alone Ethics Learning Tools for Health Researchers and ProfessionalsAJOB Empirical Bioethics10.1080/23294515.2023.220147914:4(197-207)Online publication date: 19-Apr-2023
https://doi.org/10.1080/23294515.2023.2201479
Everett H(2018)Is good enough good enough?Communication Design Quarterly10.1145/3282665.32826706:2(41-56)Online publication date: 1-Oct-2018
https://dl.acm.org/doi/10.1145/3282665.3282670
Gribbons WHübscher R(2014)Transforming HCIComputing Handbook, Third Edition10.1201/b16768-43(37-1-37-20)Online publication date: May-2014
https://doi.org/10.1201/b16768-43
Dwyer N(2013)Online TrustOnline Credibility and Digital Ethos10.4018/978-1-4666-2663-8.ch002(24-36)Online publication date: 2013
https://doi.org/10.4018/978-1-4666-2663-8.ch002

View Options

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

Get this Publication

View options

PDF

View or Download as a PDF file.

eReader

View online with eReader.

Media

Figures

Other

Tables

View Table of Contents