Tailoring websites to increase contributions to online communities
Authors: 
Min Kyung Lee, 
Tawanna Dillahunt, Bryan Pendleton, 
Robert Kraut, 
Sara KieslerAuthors Info & Claims
Pages 4003 - 4008
Abstract
Many online communities experience insufficient contributions from their members. In order to encourage contributions to the community, we examined a website tailoring approach to fit a community's website interface with the motivations of the community. In particular, we used the characteristics of other websites as a method of gauging user motivation. We built two different websites with financial and altruistic themes, and conducted an online experiment with 122 users to test the impact of both segmenting and tailoring on contributions to a recycling community. Preliminary results show that both tailoring and segmenting techniques were effective with altruistic users.
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Index Terms
- Tailoring websites to increase contributions to online communities
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Published In
April 2009
2470 pages
ISBN:9781605582474
DOI:10.1145/1520340
- General Chair:
- Dan R. Olsen,
- Program Chairs:
- Ken Hinckley,
- Meredith Ringel Morris,
- Scott Hudson,
- Saul Greenberg
Copyright © 2009 Copyright is held by the owner/author(s).
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.
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Published: 04 April 2009
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