research-article

User loyalty and online communities: why members of online communities are not faithful

Authors:

Petter Bae Brandtzæg,

Jan HeimAuthors Info & Claims

INTETAIN '08: Proceedings of the 2nd international conference on INtelligent TEchnologies for interactive enterTAINment

Article No.: 11, Pages 1 - 10

Published: 08 January 2008 Publication History

Abstract

Online communities are getting increasingly important for several different user groups; at the same time, community members seem to lack loyalty, as they often change from one community to another or use their community less over time. To survive and thrive, online communities must meet members' needs. By using qualitative data are from an extensive online survey of online community users and a representative sample of Internet users, 200 responses to an open quesion regarding community-loyalty was analyzed. Results show that there are 9 main reasons why community-users decrease in their participation over time or, in simple terms, stop using their online community: 1) Lack of interesting people/friends attending, 2) Low quality content, 3) Low usability, 4) Harassment and bullying 5) Time-consuming/isolating, 6) Low trust, 7) Over-commercialized, 8) Dissatisfaction with moderators and 9) Unspecified boring. The results, design implications and future research are discussed.

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Cited By

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User loyalty and online communities: why members of online communities are not faithful

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Published In

cover image ACM Conferences

INTETAIN '08: Proceedings of the 2nd international conference on INtelligent TEchnologies for interactive enterTAINment

January 2008

112 pages

ISBN:9789639799134

General Chair:
Steven Feiner
Columbia University

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Publisher

ICST (Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering)

Brussels, Belgium

Publication History

Published: 08 January 2008

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INTETAIN08

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SIGCHI

INTETAIN08: 2nd International Conference on INtelligent TEchnologies for interactive enterTAINment

January 8 - 10, 2008

Cancun, Mexico

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Cited By

Budak CGarrett RResnick PKamin J(2017)Threading is StickyProceedings of the ACM on Human-Computer Interaction10.1145/31346621:CSCW(1-20)Online publication date: 6-Dec-2017
https://dl.acm.org/doi/10.1145/3134662
Khan M(2017)Social media engagementComputers in Human Behavior10.1016/j.chb.2016.09.02466:C(236-247)Online publication date: 1-Jan-2017
https://dl.acm.org/doi/10.1016/j.chb.2016.09.024
(2016)Decomposing perceived playfulnessInformation and Management10.1016/j.im.2016.02.00553:6(698-716)Online publication date: 1-Sep-2016
https://dl.acm.org/doi/10.1016/j.im.2016.02.005
Ziaie P(2014)A Model for Context in the Design of Open Production CommunitiesACM Computing Surveys10.1145/266164247:2(1-29)Online publication date: 12-Nov-2014
https://dl.acm.org/doi/10.1145/2661642
Ravindran TYeow Kuan AHoe Lian D(2014)Antecedents and effects of social network fatigueJournal of the Association for Information Science and Technology10.1002/asi.2312265:11(2306-2320)Online publication date: 1-Nov-2014
https://dl.acm.org/doi/10.1002/asi.23122
Budak CAgrawal RSchwabe DAlmeida VGlaser HBaeza-Yates RMoon S(2013)On participation in group chats on TwitterProceedings of the 22nd international conference on World Wide Web10.1145/2488388.2488404(165-176)Online publication date: 13-May-2013
https://dl.acm.org/doi/10.1145/2488388.2488404
Gutierrez FBaloian NZurita G(2011)Boosting participation in virtual communitiesProceedings of the 17th international conference on Collaboration and technology10.5555/2050569.2050572(14-29)Online publication date: 2-Oct-2011
https://dl.acm.org/doi/10.5555/2050569.2050572
Gazan RTan DFitzpatrick GGutwin CBegole BKellogg W(2011)Redesign as an act of violenceProceedings of the SIGCHI Conference on Human Factors in Computing Systems10.1145/1978942.1979365(2847-2856)Online publication date: 7-May-2011
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Nov OAnderson DArazy ORappa MJones PFreire JChakrabarti S(2010)Volunteer computingProceedings of the 19th international conference on World wide web10.1145/1772690.1772766(741-750)Online publication date: 26-Apr-2010
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Brandtzæg P(2010)Towards a unified Media-User Typology (MUT)Computers in Human Behavior10.1016/j.chb.2010.02.00826:5(940-956)Online publication date: 1-Sep-2010
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