Looking for love (in all the wrong places)

Onward! Seeks future directions. The Feyerabend project seeks to redefine computing. Thoroughly disillusioned with traditional and contemporary practices, a significant number are looking for a software development profession that we can love. If a person has a history of repetitive (only the names change) unsuccessful relationships they are advised to look at themselves in order to discover the roots of the problem that leads to them making the same mistaken choices over and over again. The same advice can be given to our profession -- look inward to discover the true source of our problems. This paper introduces five factors that arise from reflective examination of computing and software development.