default search action
Marketing Science, Volume 29
Volume 29, Number 1, January - February 2010
- Linda Court Salisbury, Fred M. Feinberg
:
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test. 1-17 - Jordan Louviere, Joffre Swait
Commentary - Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test". 18-22 - J. Wesley Hutchinson, Gal Zauberman, Robert Meyer:
Commentary - On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice. 23-31 - Linda Court Salisbury, Fred M. Feinberg
Rejoinder - Temporal Stochastic Inflation in Choice-Based Research. 32-39 - Greg M. Allenby
A Model for Trade-Up and Change in Considered Brands. 40-56 - Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. 57-74 - Erica Mina Okada:
Uncertainty, Risk Aversion, and WTA vs. WTP. 75-84 - Peter S. Fader, Bruce G. S. Hardie:
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity. 85-93 - Anthony J. Dukes
In-Store Media and Distribution Channel Coordination. 94-107 - Laura J. Kornish, Qiuping Li:
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives. 108-121 - Dmitri Kuksov, Yuanfang Lin
Information Provision in a Vertically Differentiated Competitive Marketplace. 122-138 - Anocha Aribarg, Neeraj Arora, Moon Young Kang
Predicting Joint Choice Using Individual Data. 139-157 - Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam
"Call for Prices": Strategic Implications of Raising Consumers' Costs. 158-174 - Manoj A. Thomas
The Price Precision Effect: Evidence from Laboratory and Market Data. 175-190
Volume 29, Number 2, March - April 2010
- Zsolt Katona, Miklos Sarvary:
The Race for Sponsored Links: Bidding Patterns for Search Advertising. 199-215 - Jean-Pierre Dubé, Günter J. Hitsch, Pradeep K. Chintagunta
Tipping and Concentration in Markets with Indirect Network Effects. 216-249 - Vincent R. Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen, Lakshman Krishnamurthi
Channel Pass-Through of Trade Promotions. 250-267 - Meghan R. Busse
"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry. 268-290 - S. Sriram, Pradeep K. Chintagunta
Investigating Consumer Purchase Behavior in Related Technology Product Categories. 291-314 - Juanjuan Zhang:
The Sound of Silence: Observational Learning in the U.S. Kidney Market. 315-335 - Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache
Optimal Internet Media Selection. 336-347 - Ralf van der Lans
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. 348-365 - Wesley R. Hartmann, Harikesh S. Nair:
Retail Competition and the Dynamics of Demand for Tied Goods. 366-386
Volume 29, Number 3, May - June 2010
- Denzil G. Fiebig
The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. 393-421 - Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis. 422-437 - Gerald Häubl, Benedict G. C. Dellaert
Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. 438-455 - Kathleen Cleeren
Intra- and Interformat Competition Among Discounters and Supermarkets. 456-473 - Yunchuan Liu, Tony Haitao Cui:
The Length of Product Line in Distribution Channels. 474-482 - Liang Guo, Ganesh Iyer:
Information Acquisition and Sharing in a Vertical Relationship. 483-506 - Dmitri Kuksov, J. Miguel Villas-Boas
When More Alternatives Lead to Less Choice. 507-524 - Sha Yang, Yi Zhao, Ravi Dhar:
Modeling the Underreporting Bias in Panel Survey Data. 525-539 - Shuya Yin, Saibal Ray, Haresh Gurnani, Animesh Animesh:
Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications. 540-560 - Jacob Goldenberg, Barak Libai, Eitan Muller, Stefan Stremersch:
Database Submission - The Evolving Social Network of Marketing Scholars. 561-567 - Natasha Zhang Foutz, Wolfgang Jank:
Research Note - Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets. 568-579
Volume 29, Number 4, July - August 2010
- Wesley R. Hartmann:
Demand Estimation with Social Interactions and the Implications for Targeted Marketing. 585-601 - Sha Yang, Anindya Ghose:
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? 602-623 - Subramanian Balachander, Bikram Ghosh, Axel Stock:
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. 624-638 - Bikram Ghosh, Axel Stock:
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition. 639-649 - Yuxin Chen, Ganesh Iyer, Amit Pazgal:
Limited Memory, Categorization, and Competition. 650-670 - Jiwoong Shin, K. Sudhir:
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? 671-689 - Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta:
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. 690-700 - Hongju Liu, Pradeep K. Chintagunta
Complementarities and the Demand for Home Broadband Internet Services. 701-720 - Rutger D. van Oest, Harald J. van Heerde
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. 721-737 - Xinlei (Jack) Chen, Om Narasimhan
An Empirical Investigation of Private Label Supply by National Label Producers. 738-755 - René Algesheimer
The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. 756-769 - Paul W. Dobson
For a Few Cents More: Why Supersize Unhealthy Food? 770-778
Volume 29, Number 5, September - October 2010
- Thales S. Teixeira, Michel Wedel, Rik Pieters:
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. 783-804 - Catherine Tucker, Juanjuan Zhang:
Growing Two-Sided Networks by Advertising the User Base: A Field Experiment. 805-814 - Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen:
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. 815-827 - Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra, Charles Lindsey:
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation. 828-845 - Subhajyoti Bandyopadhyay
Equilibrium Returns Policies in the Presence of Supplier Competition. 846-857 - Minha Hwang, Bart J. Bronnenberg
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets. 858-879 - Ying Liu
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation. 880-894 - Jeffrey P. Dotson, Greg M. Allenby
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance. 895-908 - Ricardo Montoya
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability. 909-924 - Dmitri Kuksov, Ying Xie
Pricing, Frills, and Customer Ratings. 925-943 - Pradeep K. Chintagunta
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. 944-957
Volume 29, Number 6, November - December 2010
- Eric T. Bradlow
Editorial - It's Never Good-bye to Marketing Science. 963 - Robert Zeithammer, Christopher Adams:
The Sealed-Bid Abstraction in Online Auctions. 964-987 - Kannan Srinivasan, Xin Wang:
Commentary - Bidders' Experience and Learning in Online Auctions: Issues and Implications. 988-993 - Ali Hortaçsu, Eric R. Nielsen:
Commentary - Do Bids Equal Values on eBay? 994-997 - Robert Zeithammer, Christopher Adams:
Rejoinder - Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction. 998-1000 - Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg:
Online Demand Under Limited Consumer Search. 1001-1023 - Harald J. van Heerde
Estimating Cannibalization Rates for Pioneering Innovations. 1024-1039 - Scott A. Fay
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling. 1040-1057 - Martin Spann
Optimal Reverse-Pricing Mechanisms. 1058-1070 - Jeffrey D. Shulman
Optimal Reverse Channel Structure for Consumer Product Returns. 1071-1085 - Peter S. Fader, Bruce G. S. Hardie
Customer-Base Analysis in a Discrete-Time Noncontractual Setting. 1086-1108 - Qiong Wang
The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange. 1109-1124 - Zach Zhizhong Zhou
The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets. 1125-1137 - Brett Danaher, Samita Dhanasobhon, Michael D. Smith
Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy. 1138-1151 - Ernan Haruvy, Peter T. L. Popkowski Leszczyc
Search and Choice in Online Consumer Auctions. 1152-1164 - Steven M. Shugan:
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model". 1165
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.
last updated on 2024-11-20 21:04 CET by the dblp team
all metadata released as open data under CC0 1.0 license
see also: Terms of Use | Privacy Policy | Imprint
dblp was originally created in 1993 at:
since 2018, dblp has been operated and maintained by:
the dblp computer science bibliography is funded and supported by: