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"Multicriterion Market Segmentation: A New Model, Implementation, and ..."

Ying Liu et al. (2010)

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DOI: 10.1287/MKSC.1100.0565

access: closed

type: Journal Article

metadata version: 2021-10-14

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Ying Liu, Sudha Ram, Robert F. Lusch, Michael J. Brusco:
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation. Mark. Sci. 29(5): 880-894 (2010)

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