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""Call for Prices": Strategic Implications of Raising Consumers' Costs."

Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam (2010)

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DOI: 10.1287/MKSC.1090.0498

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/mktsci/DesaiKS10
Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam:
"Call for Prices": Strategic Implications of Raising Consumers' Costs. Mark. Sci. 29(1): 158-174 (2010)

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