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"Augmented Reality Marketing: Factors that Affect the Intention to Use a ..."

Elpida Efstathiou, Dimitris Drossos (2024)

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DOI: 10.1007/978-3-031-60487-4_3

access: closed

type: Conference or Workshop Paper

metadata version: 2024-07-04

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Elpida Efstathiou, Dimitris Drossos:
Augmented Reality Marketing: Factors that Affect the Intention to Use a Virtual Try-on Mobile Application. HCI (55) 2024: 32-46

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