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Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance.. (1986). Mick, David.
In: Journal of Consumer Research.
RePEc:oup:jconrs:v:13:y:1986:i:2:p:196-213.

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  2. Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection. (2023). Li, Fangxuan ; Ma, Jianan.
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  4. Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs). (2022). Oliver, Mathieu Alemany.
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  9. Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs). (2020). Oliver, Mathieu Alemany.
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  10. A Firm’s Financial Reputation vs. Sustainability Reputation: Do Consumers Really Care?. (2020). Phillips, Diane M ; Loock, Moritz.
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  13. Was Television Responsible for a New Generation of Smokers?. (2019). Thomas, Michael.
    In: Journal of Consumer Research.
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  14. Is less more or a bore? Package design simplicity and brand perception: an application to Champagne. (2019). Favier, Manon ; Pantin-Sohier, Galle ; Celhay, Franck.
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  18. User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions. (2018). Raimondo, Maria Antonietta ; Miceli, Gaetano Nino ; Farace, Stefania.
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  19. The Role of Semiotics in Tourism Destination Branding through Social Media: The Case of Switzerland. (2017). Antoine, Golinvaux ; Ioannis, Evagelou.
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  21. Meaning and Values in the Consumption of Fashion by Men. (2016). Coutinho, Olga Maria ; Celso, Ana Paula ; Carvalho, Eduardo Jorge .
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  25. The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation. (2014). Veg-Sala, Nathalie.
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  27. Contextualizing value propositions: Examining how consumers experience value propositions in their practices. (2014). Holttinen, Heli.
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