Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)

Mathieu Alemany Oliver ()
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Mathieu Alemany Oliver: TBS - Toulouse Business School

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Abstract: This paper introduces the concept of business-related conspiracy theories (BrCTs). Drawing on Aristotelian virtue ethics and undertaking a narratological and ethical analysis of 28 BrCTs found online, I emphasize that BrCTs are narratives with structures rooted in other latent macro- and meta-narratives, including centuries-old myths. In particular, I reconstruct the fictional world (diegesis) of BrCTs – one in which CSR and social contracts have failed – before identifying eight different types of actors as which people can morally situate themselves in their relationships with business. Finally, I elaborate on the actors' performances and their use of external and legitimate forces to end the story. The paper concludes with a discussion of potential future research to help combat BrCTs, as well as a call for the critical study of political CSR.

Date: 2020
New Economics Papers: this item is included in nep-isf
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Published in Journal of Business Ethics, 2020, ⟨10.1007/s10551-020-04612-3⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03289831

DOI: 10.1007/s10551-020-04612-3

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