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Theerapanyakun Company
Patipaan Sombat | Wattana Suwannathat
02-2144444 | 02-2144443
10 January 2023
FOR RELEASE 17 JANUARY 2023
THEERAPANYAKUN UNVEILS UPDATED BRAND AND COMPANY SPLIT
Family Company Split and Divided Assets
10 January 2023, Bangkok, Thailand – Theerapanyakun Company is thrilled to announce its new brand identity and image. The strategic rebranding showcases familial growth and expansion from one parent company into two independent companies.
With the recent passing of Korn and Gun Theerapanyakun, the family company has gone through efficacious internal negotiations between the two heirs, Kinn Anakinn and Vegas Kornwit Theerapanyakun, and the future directions of the business. Both heirs yield strong ties to their prospective business ventures and decided to separate company assets accordingly. Thus the Theerapanyakun Company shall now be known as TK Management and VP Theerapanyakun .
TK Management will be taking over Theerapanyakun Company’s subsidiary companies involving hotels, spas, and luxury cars. The two rising subsidiaries formed are Phoenix Hotels and TK Exclusive Auto Gallery. Kinn Anakinn Theerapanyakun will be co-CEOs with his partner, Porsche Pachara Kittisawasd, giving meaning to their new branding of TK - Theerapanyakun and Kittisawasd.
TK Management’s goal is to provide high-end luxury to their customers, whether through hotels, transportation, or relaxing self-care. “Our customers and their comfort will now have our full focus,” Anakinn Theerapanyakun states. This hyperfocus on the needs and desires of their customers has directed the company towards a more expensive customer profile.
VP Theerapanyakun will be taking over Theerapanyakun Company’s subsidiary companies involving resorts, businesses, and housing properties. The two rising subsidiaries formed are Vivacious Pleasures Resorts and VP Properties. Vegas Kornwit Theerapanyakun will be co-CEOs with Pete Phongsakorn Saengtham. VP Theerapanyakun's name stems from their nicknames.
VP Theerapanyakun’s goal is to expand further with resorts as well as focus on helping the local communities grow by managing business and housing properties in new and self-supporting ways. “Many will find the combination odd,” Vegas broaches, “but digging further under the surface, the resorts add in ways the housing and business districts cannot.” Many in the communities already know Vegas Kornwit for his immense hands-on involvement and are excited to see what difference he will bring with his new position.
About TK Management and VP Theerapanyakun:
Founded by Chatchawan Theerapanyakun in 1968, ahead of its time, Theerapanyakun Company has seen three generations and the growth of a country. They have provided a steady hold in international competition. Now, with two strong companies emerging, another large expansion is expected. TK Management will be set on remaining in the top five in the hospitality industry, increasing tourism, while VP Theerapanyakun will help expand and strengthen the current infrastructure.
For further information, please visit TKCompany Split.com .