SportCaller Signs Brand-New Partnership with Kindred Group

SportCaller, the company that launched SCore Platform, which quickly launches Free to Play Prediction Games across any sport, language, and country and are available via web, iOS, Play Store and Facebook Instant Games…

…announced a major new partnership with Kindred Group.

Through this new deal, SportCaller will spread its free-to-play games throughout various sports events and in different countries all over the world.

More Details on the New Deal

Kindred decided to sign a partnership deal with SportCaller after a thorough analysis of the market, long FTP workshops and a very competitive tender process.

SportCaller was most definitely the best choice for the Malta-based online gambling operator…

…because of its powerful and flexible platform.

SCore supports all languages needed for the vast portfolio of countries Kindred collaborates with and it can be easily integrated into Kindred’s series of products.

SportCaller has already set up a portfolio of new football, tennis, racing and basketball games that would be appealing to all Kindred’s players from different markets.

“This is a milestone moment in the evolution of our leading FTP platform. Last year’s World Cup provided a step change for improved acquisition and retention across our partners, but this progressive relationship with Kindred has left no stone unturned in how a truly international operation maximises FTP brand-wide,” SportCaller MD, Cillian Barry, said in an official announcement.

A Word from Kindred’s Head of Marketing

“By taking advantage of SportCaller’s impressive framework we’re expecting the product to become a core part of our offering while also acting as an acquisition gateway for many of our local markets,” Louis Hervik, Head of Sportsbook Marketing, said.

“The scalable platform developed by SportCaller allows our local teams to deploy games based on their territorial strategies in addition to catering for global needs. SportCaller’s proven track record, reporting, backend capabilities and 24/7 support are what made them our preferred partner.

”Having pioneered the model of a free-to-play jackpot in 2014, SportCaller has expanded its global footprint in 2019, branching into 22 countries as diverse as Spain, France, Italy, Greece and the U.S., alongside a number of countries in Asia and Africa, with its easy-to-integrate product suite,” he concluded.

Kindred Partners Up with Wazdan

Back in May, Wazdan officially announced that it has decided to sign an exclusive partnership deal with Kindred Group.

Throughout this business deal, all Wazdan’s games will soon be available to 11 new operators from this summer.

Kindred officials revealed that this brand-new partnership deal will move into full swing at some point during the second quarter of this year.

Thanks to this agreement, Wazdan games will become available throughout all existing Kindred brands, which includes 32Red, Bingo.com, Bohemia Casino, Casinohuone, Kolikkopelit, iGame, Maria Casino, Roxy Palace…

…along with Unibet, Storspiller Storspelare, and Vlad Cazino.

Kindred Makes a Deal with Hard Rock in New Jersey

Kindred recently revealed that its flagship brand, Unibet, in New Jersey, will make its first commercial appearance in this US state.

From now on, gamblers in Jersey will have access to Kindred’s gaming products, with sports betting products being published soon.

The NJ market entry is secured thanks to its last year’s Casino Service Industry Enterprise License obtainment, together with Hard Rock Hotel and Casino Atlantic City.

Source:

“SportCaller announces major new partnership with Kindred Group”, George Miller, europeangaming.eu, June 12, 2019.