Playtech and 10bet Elevate Their Partnership to a New Level in Sweden

Playtech, an online gaming giant with a strong global presence, has launched its Sportsbook with 10bet in Sweden, extending the strategic partnership between the two companies to a new market. The latest agreement is a logical continuation of the successful cooperation that started last year when the internationally renowned betting platform welcomed the London-headquartered powerhouse as its exclusive sportsbook provider in the UK.

From now on, Swedish players will have access to Playtech’s state-of-the-art Sportsbook, which offers real-time news, stats, and analysis for the ultimate experience of sports bettors.

Strong Focus on Player Satisfaction

Soon after joining forces with Hollywoodbets, one of the most renowned sportsbook and casino operators in South Africa, Playtech has further strengthened its position in Sweden.

10bet will take advantage of the highly customizable Sportsbook to take communication with players to the next level and let them enjoy their favorite pastime to the fullest. The upgraded line-up of promotional tools will add to the player experience, providing a broader range of bonuses and rewards.

Sergey Harutyunyan, VP of Sales and Customer Development at Playtech:

“It’s fantastic to see the impact Playtech’s Sportsbook is having for both 10bet and its players. 10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players.

“With a strong focus on user satisfaction, they are committed to continuous innovation and responsible gambling practices, whilst providing an unparalleled gaming experience for their players. This has been an exciting development for our Sportsbook offer, and we can’t wait to see what our partnership will bring next”.

The Most Successful Bet

Calling its UK partnership with Playtech “truly remarkable”, 10bet looks forward to the successful cooperation in the Sweden market in the coming months and years. The brand has achieved a significant rise in monthly turnover, highlighting that Playtech’s Sportsbook has boosted the platform’s average revenue by a staggering 33.5% this year.

It is also worth noting that despite Sweden being a well-established market, 10bet has managed to increase its profit margins to 9.65%. Without a doubt, this great result was also aided by the ever-growing popularity of sports betting in Europe.

Yuval Klein, 10bet Spokesperson:

“We are truly amazed by the results we’re getting so far with the Playtech Sportsbook. It was one of the most successful bets we’ve made in recent years. From developing a smooth player experience to increasing bonus capability, incorporating Playtech’s Sportsbook has been a great move for 10bet players”.

Source: 

“Playtech and 10bet’s Partnership Expands into the Swedish Market”, playtech.com, February 1, 2024.