Endemol Shine Gaming and Pragmatic Play Sign Deal to Bring Hit Show Peaky Blinders to the iGaming World

Gamed developer, Pragmatic Play, has teamed up with rights-holder, Endemol Shine Gaming, to bring punters a taste of the roaring twenties.

The new partnership is set to result in a brand new slot game adaptation of the hit BBC and Netflix show Peaky Blinders.

This is a 5-year exclusive deal between the two companies which gives the casino supplier the right to produce various casino content based on the property.

Online slots, live casino, instant win, and virtual sports are all covered in the license.

The first of the bunch…

…and featuring characters from the acclaimed series will be a video slot which is expected to come to market in May 2020.

Anil Mistry, Director of Games & Gambling, Endemol said:

“It’s great to work with the developer to create brand new games with the Peaky Blinders IP. It’s one of our most iconic and promising brands and we are excited by the potential of this partnership.”

Melissa Summerfield at Pragmatic Play added:

“Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”

The Endemol Shine Group controls the rights to some of the most high-profile intellectual properties in television and film.

Award-winning dramas like Black Mirror and popular reality TV formats like MasterChef are just part of their expansive portfolio.

Peaky Blinders has just finished its fifth season…

…with two more expected to be released before the series is concluded. Featuring the talents of high-profile actors like Cillian Murphy, Helen McCrory, Tom Hardy, and others the series has collected many accolades including a BAFTA for Best Drama.

The show is aired by the BBC in the UK and is also available on the streaming platform Netflix.

Network Promotion to Kick Off 2020

The news of a new suite of branded products comes soon after the developer has kicked off the new year with a massive network promotion.

It’s a series of weekly slot tournaments and daily prize drops to the tune of €250,000 every month. Lasting until July, the company has committed a whopping €1,500,000 to celebrate the begging of another successful year.

More about the Company

A casino supplier known for innovative slots and promotional tools, Pragmatic is present in over 80 countries has a portfolio of over 100 games.

Mobile-friendly and available in over 30 languages their offerings are among the most popular in the igaming industry.

With releases like Magic Journey, Release the Kraken, and the recently unveiled Buffalo King the company founded in 2015 is growing quickly and expanding across many licensed markets.

Source:

“Endemol Shine Gaming Partners With Pragmatic Play For Peaky Blinders”, George Miller, europeangaming.eu, January 21, 2020.