Session 01 Entr6012

Course : Innovation & Entrepreneurship
Effective Period : 2021
Requirements for successful

innovation
Session 01
Acknowledgement
These slides have been adapted from:
Christian Buchhloz & Benno Van Aerseen. (2020).

The Innovator’s Dictionary, Walter de Gruyter
GmbH.Wiley. ISBN: 3110677210, 9783110677218.
Learning Outcomes
• LO 1: Explain the methods type and the

innovation phases.
Requirements for successful
innovation
• Innovation does not work without the ‘Big
Picture’.
• Innovation does not work without the
management support.
• Innovation does not work without creative
people.
• Innovation does not work without inspiration.
• Innovation does not work without the right
mindset.
Big Picture
• People who want to develop innovations also

need an overview or basic knowledge of the
universe of innovation.
• The world “innovation” is often used in an
inflated generic way.
• Everything and everyone is innovative, or has to
be innovative.
Universe of Innovation
Big Picture
• You should ask yourself initial question on each

topic of innovation:
– What do we know about this subject?
– What do we not know about this subject?
– What don’t we know about the subject we know?
– How does it relate to other issues?
– What do best practices on and experiences of this topic
look like?
– What are the challenges and pitfalls for this topic?
– What relevance does this topic have for us?
Management Support
• The managers of a company also have a decisive
influence of the success of innovations and the
emergence of an innovation culture.
• However, it is not (only) strategic innovation
planning that is important, even more is the daily
behavior and attitude of a manager.
• Both can either accelerate innovation or slow it
down in such a way that employees’ ideas have
no chance.
Management Support
• Managers question: “What do I have to do with

innovation?”
• Greater potential lies in so-called process and
organizational innovations.
• The way employees work together, communicate
with each other or exchange information with
other departments.
Management Support
What should innovative managers do?

1. Identify innovation drivers
2. Create free space
3. Active problem search
4. Innovation digging method (Brainstorming)
Creative People
• Innovation success – it also needs people who

are creative, open and feel that way!
• Creativity was certainly not a competence that
was focused in professional development.
• We need new solutions to solved problem
Creative People
• People often react with the following behavior:

– they think hard and fail to come up with a
solution,
– they don’t think the problem can be solved and
they concentrate on other things,
– they delegate the problem to colleagues and
evade their responsibility to find a solution
themselves,
– the problem bothers them, and they get sick.
Creative People
Seven characteristics of creative personalities

1. Problem awareness
2. Self-motivation
3. Flexible thinking
4. Stubbornness
5. Expertise
6. Judgment
7. Train you creativity
Inspiration
• Innovation success – Inspiration is always needed

for people who want to develop new ideas.
• Innovation without inspiration is difficult
• The best innovation processes and methods are
of no use if the people who are to generate the
new ideas do not know what inspiration is and
don’t include it in their innovation process.
Inspiration
• Inspiration is for artists – it’s like hapiness, it’s

not business-compatible.
• The word ‘inspiration’ has not yet really arrived
in business as a tool for innovation, Inspiration
can definetely be coached and learned
perception.
Inspiration
• Let’s prove wrong the sentence ‘Inspiration is
only for artists’ by using the following causal
chain:
– There are many very successful artists with a million-
Euro business.
– All these artists always state that they have been
inspired.
– So there is no successful work without inspiration.
– Without successful work there is no successful multi-
million-dollar business.
– Ergo: Without inspiration there is no successful
business.
Inspiration
Seven exercises for more inspiration sensitivity:

1. Do something unsual and have fun
2. Strolling instead of always walking fast
3. Change old habits and go new ways
4. Think of your goals, always and everywhere
5. Experience the simple
6. Laugh for no reason
7. Googling inspiration
Mindset
• The best methods alone do not help to generate

innovation success – In addition, the right
mindset in an essential ingredient.
The Innovation Phases
1. Understand 6. Enrichment
2. Analyze 7. Evaluation
3. Observe 8. Early prototyping
4. Synthesize 9. Fighting for Ideas
5. Ideation 10. Implementation
P1 - Understand
• Identify innovation search fields, problem

solving, discover attractive problems,
understand developments and trends.
• Understanding the challenge.
• In the work phase of understanding we set out
to discover appealing innovation search fields
and challenges with great potential.
P2 - Analyze
• Analyze the problems, the environment,

people, products, services and processes.
• Especially in a rather complex business
environment, only good analysis leads to good
ideas and solutions.
P3-Observe
• Observe the people, the environment, product

use, service use and process use.
• Compare our own knowledge with the reality
of the outside world and try to gain further
important insights through targeted
observation or to realize that assumptions from
previous work phases are false.
P4-Synthesize
• Establishing guiding questions, deriving a

position, drawing conclusions.
• This work phase is intellectually challenging,
especially with complex tasks. Without
supporting tools, teams are often stressed or
take the wrong direction and the valuable work
of understanding and analysis is destroyed.
P5-Ideation
• Generation of ideas, creative phase, incubation,

generation of preliminary ideas, generation of
solutions, generation of offers, thinking in
possibilities and not in solutions.
P6-Enrichment
• Develop ideas, solutions, offers in more detail,

combine ideas, integrate ideas.
• Only teams and organizations that are just as
good at idea enrichment as they are at idea
generation can celebrate innovation successes.
P7-Evaluation
• Idea evaluation, filtering of ideas and deciding

of ideas.
• Visual assessment tools are a great help here
and make it possible to decide on the right
decisions in a short time.
P8-Early Prototyping
• Testing of ideas, test directly on the user, test
directly on the customer, with early prototypes.
• Early prototypes are really to be understood as
incomplete – often they are only sketches or
scenarios made of paper or other materials.
P9-Fighting for ideas
• Present ideas, inspire colleagues, build

commitment, generate funding, convince
decision-makers, generate critical mass,
lobbying.
P10-Implementation
• Implementation, execution of the idea.
• The implementation phase is the most visible
part of the life of an idea.
• This is where implementation and project
management starts to turn the idea into reality.
Reference
• Christian Buchhloz & Benno Van Aerseen. (2020).

The Innovator’s Dictionary, Walter de Gruyter
GmbH.Wiley. ISBN: 3110677210, 9783110677218

Session 01 Entr6012

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Course : Innovation & Entrepreneurship

Effective Period : 2021

Requirements for successful

These slides have been adapted from:

Christian Buchhloz & Benno Van Aerseen. (2020).

• LO 1: Explain the methods type and the

• People who want to develop innovations also

• You should ask yourself initial question on each

• Managers question: “What do I have to do with

What should innovative managers do?

• Innovation success – it also needs people who

• People often react with the following behavior:

Seven characteristics of creative personalities

• Innovation success – Inspiration is always needed

• Inspiration is for artists – it’s like hapiness, it’s

Seven exercises for more inspiration sensitivity:

• The best methods alone do not help to generate

• Identify innovation search fields, problem

• Analyze the problems, the environment,

• Observe the people, the environment, product

• Establishing guiding questions, deriving a

• Generation of ideas, creative phase, incubation,

• Develop ideas, solutions, offers in more detail,

• Idea evaluation, filtering of ideas and deciding

• Present ideas, inspire colleagues, build

• Christian Buchhloz & Benno Van Aerseen. (2020).

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