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    ddx

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    ddx

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    ddx

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    5 views29 pages

    Untitled Presentation

    Uploaded by

    Manish Vengurlekar
    ddx

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 29

    The Commercial Pipeline of 3D

    Product Animation
    What is 3D Animation?
    3D Animation is rapid display of a sequence of 3D artworks or models positions in order to
    create an illusion of movement.
    What is an animation pipeline?
    Animation workflow or pipeline is a system consisting of people, hardware, and software aligned to work in a specific sequential
    order to do pre-determined tasks in a predetermined time frame, which will lead to a 3D animation product or asset as the final
    output.
    An Example
    Let’s imagine, A Lipstick brand has reached you looking for a 3D animation for their product with following brief
    :

    Brand’s name : Amaranth

    Product : Lipstick

    Features of product : 24 hour stay, Long lasting, 6 different Color shades, Comfortable to wear

    For Promotion on : Youtube

    Required Length of video : 15 seconds

    Attached documents : Photos of product, Logo of brand, Label of product, Brand color schemes.

    To make an 3D animation in such a case 3D animator will have to follow certain

    key steps in 3D animation pipeline.


    Key components of 3D animation pipeline

    3D animation production pipeline has three main stages:

    1. Pre-production
    2. Production
    3. Post-production
    1- What is pre-production in the animation pipeline?

    When Client reaches an 3D animator for commission of product animation,

    The process of creating an animation starts from Pre-Production :

    Pre-production is the research, designing, and planning phase of the entire 3D project, which is split between two stages:

    1) The Idea stage where we create the idea & story of our animation.
    2) The Design stage where we write down the production plan & create a storyboard.

    The better the pre-production phase is done, the easier the production stage will be.
    Idea Generation :
    Every great story starts with a brilliant idea. Thus, it is essential for a successful animation to have a solid, well-thought idea. Your idea should
    generate emotion so that it creates a relationship with the audience.

    Idea generation for a 3D animation is the first step in the 3D animation pipeline, Here’s how you can get a good idea for animation :

    1) Look For Inspiration


    2) Collect references for shots and also look for suitable audio for 3D animation.
    3) Write down a script
    Storyboarding
    A storyboard is a non-moving visual version of the script. It basically looks like a comic book, including early ideas of camera
    staging, major character poses, or scene events.
    2- What is the 3D animation production process?

    The production stage is where all previous efforts must pay off and transform into action.
    3D Modeling:
    3D modeling is the process of developing a geometric surface representation of any object in a specialized 3D software. Here we’ll be
    using Blender as our software of choice.
    3D Texturing:
    The process of creating and applying textures (colors and surface properties) to a 3D model is called 3D texturing.
    3D Rigging:
    During the rigging process, a bone structure is put into the 3D object so that the animators can move different parts of the geometric
    object (in character rigging, for example) as quickly and efficiently as possible.
    3D Animation:
    The movements of the 3D objects or characters in a scene are created during the animation stage. Animation is usually the most crucial and
    time-consuming part of producing a 3D animated video.
    Lighting:

    Just like real-world lighting in photography or filming, 3D animation lighting is the stage at which the mood of a 3D scene or
    sequence is created through light based on the pre-production designs.
    Rendering:
    When dealing with a 3D animation, every scene is separated and rendered into multiple frames, These frames are rendered as image
    sequences in one folder. These image sequences will come together in compositing.
    3- What is the animation post-production process?

    At this stage, the final touches are added to the project to make it look polished and professional. Post-production artists have a
    number of tools that can make up the look of a project in whatever way they want. We will be using After Effects as a compositing
    and motion graphics software.
    Compositing:
    To make a final output, the layers rendered previously are put together again in compositing. The layering process can be as simple
    as putting 2 layers together or as complex as matching hundreds of layers and adjusting their properties.
    Motion Graphics & Sound :

    Addition information can be conveyed through use of motion graphics like typography animation, simple
    transitions, logo animations, effects, etc. Appropriate Sound is selected that plays as background audio.
    Final output:
    There are different options out there regarding the output format of the pipeline. However, the most common type is a digital video
    which is compatible with most digital devices and can be played on the internet which is .mp4 format.
    How to get started in animation production (FAQ)

    1. What do I need to get started in 3D animation production?


    The bare minimum is a mid-range computer (A PC or laptop with a graphic card is necessary) and some 3D animation software. Blender
    is a free 3D animation software that you can use for starting out in 3D animation. You can download Blender from their official website
    https://www.blender.org/

    2. Do you need to know how to draw to be a good animator?


    Not necessarily but it certainly helps, especially if you’re working as a smaller studio where lots of jobs in the animation pipeline are
    your responsibility.

    3. How can I make Animations like professionals in industry?


    By practicing and mostly trial and error. Start from creating animations which inspire you most to keep yourself motivated and develop
    your skills in area of your interest. Give yourself enough time to work on your project. 3d Animations can take from 5 days to
    months to complete. So plan accordingly.
    The Commercial Pipeline of
    2D Logo Animation
    What is Logo Animation
    Logo animation is the process of bringing a static logo to life by adding movement, sound, and other effects.
    It’s a great marketing tool that increases brand awareness and familiarity by making the logo more
    memorable and engaging.
    Workflow of 2D Logo Animation
    Concept > Storyboard > Preparation of Logo > Animation > Sound design > Rendering
    Concept for 2D logo animation
    Logo animation is a creative and effective approach to conveying the personality and uniqueness of your
    brand.

    For example, Amazon is a brand that delivers product to their customers and they need to present that

    through their brand identity then Logo animation can be a medium.


    Storyboard for 2D logo animation
    The process begins with the creation of a storyboard that specifies the intended movement and effects of the
    logo.
    Preparation of Logo for animation
    For the logo to be animated it first has to be converted to editable format, basically converting it to png or vector
    format and breaking it down into layers that are to be individually animated. Photoshop can be used for breaking
    down the logo into individual layers.
    Animating the Logo using effects
    After effects offers graph editor & wide range of effects for animation of texts, images, vector graphics and
    videos. These effects and graph editor can be used for creating eye catching animations.
    Sound Design and Rendering
    After the Animation part is done, Sound adds an extra dimension to the overall video. Rendering is part where the
    animation is converted from After effects to .mp4 sharable format ready to be uploaded on web.
    The End
    Thank you :)

    Have a Great Day!

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