Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 13 views

    Drunken Monkey

    Uploaded by

    devamshah286
    The document describes Drunken Monkey, a business that sells over 200 varieties of healthy smoothies and smoothie bowls. It outlines Drunken Monkey's product development business strategy, which includes identifying the target market, conducting competitor and SWOT analyses, understanding customer needs, estimating market size and growth potential, determining distribution channels, developing a pricing strategy, and creating a marketing plan. It also discusses the 4Ps of marketing - planning, organizing, leading, and controlling - which are important for achieving organizational goals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Drunken Monkey

    Uploaded by

    devamshah286
    13 views9 pages
    The document describes Drunken Monkey, a business that sells over 200 varieties of healthy smoothies and smoothie bowls. It outlines Drunken Monkey's product development business strategy, which includes identifying the target market, conducting competitor and SWOT analyses, understanding customer needs, estimating market size and growth potential, determining distribution channels, developing a pricing strategy, and creating a marketing plan. It also discusses the 4Ps of marketing - planning, organizing, leading, and controlling - which are important for achieving organizational goals.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document describes Drunken Monkey, a business that sells over 200 varieties of healthy smoothies and smoothie bowls. It outlines Drunken Monkey's product development business strategy, which includes identifying the target market, conducting competitor and SWOT analyses, understanding customer needs, estimating market size and growth potential, determining distribution channels, developing a pricing strategy, and creating a marketing plan. It also discusses the 4Ps of marketing - planning, organizing, leading, and controlling - which are important for achieving organizational goals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    13 views9 pages

    Drunken Monkey

    Uploaded by

    devamshah286
    The document describes Drunken Monkey, a business that sells over 200 varieties of healthy smoothies and smoothie bowls. It outlines Drunken Monkey's product development business strategy, which includes identifying the target market, conducting competitor and SWOT analyses, understanding customer needs, estimating market size and growth potential, determining distribution channels, developing a pricing strategy, and creating a marketing plan. It also discusses the 4Ps of marketing - planning, organizing, leading, and controlling - which are important for achieving organizational goals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    CHAROTAR UNIVERSITY OF SCIENCE AND

    TECHNOLOGY
    INDUKAKA IPCOWALA INSTITUTE OF
    MANAGEMENT

    SUBJECT : ENTREPRENEURSHIP DEVLOPMENT


    AND INNOVATION MANAGMENT

    TOPIC: Drunken Monkey


    Submitted by : Mahendra prajapati -22BBA116(Devam shah)
    -22BBA077(Mann Patel)
    -22BBA078(Mantra Patel)
    -22BBA027(Khushi Faldu)
    -22BBA074(Krushant patel)
    • Overview :
    In times of the fast-paced, highly technology-driven
    lives, 'The Drunken Monkey' wishes to revisit some
    fundamental and basic human stimulations. Striving to
    take us back to an age where face-to-face conversations
    were the norm and not any emoticons and where board
    games rule and not touch screens, ‘The Monkey’ hopes
    to find a greater connotation in everything we do. The
    Monkey is definitely not a teetotaler but certainly
    knows to stay high on fresh fruit smoothies. It's an
    exciting time for Natural and Healthy Smoothies and
    Smoothie Bowls.
    • Products from Drunken Monkey :
    There are above 200 varieties of food products from Drunken
    Monkey under different categories. The benefit and
    ingredients of each product are clearly explained to the
    consumers. The consumers can learn about importance of
    healthy diet.
    Cucumber Cooler Beet the Root
    Crazy Carrot Super Veggie
    Coffee Meal Nutella Meal
    Dry Fruit Meal Iron Man Green Meal
    Dates and Cereal Meal
    • Dunkey Monkey product development business strategy :

    • Identify the Target Market: Determine the target demographic for Dunkey Monkey. Consider factors
    such as age, gender, income level, geographic location, interests, and preferences. This information
    will help tailor marketing efforts and product positioning.
    • Competitor Analysis: Identify competitors in the market who offer similar products or services.
    Analyze their strengths, weaknesses, pricing strategies, distribution channels, and market share.
    Understanding the competitive landscape will help identify opportunities and threats for Dunkey
    Monkey.
    • Market Trends and Dynamics: Research market trends, consumer behavior, and industry dynamics
    related to the product category. Consider factors such as emerging technologies, regulatory changes,
    consumer preferences, and economic conditions that may impact the market.
    • SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for
    Dunkey Monkey. Identify internal strengths and weaknesses of the product, as well as external
    opportunities and threats in the market.
    • Customer Needs and Preferences: Understand the needs, preferences, and pain points of the
    target market. Conduct surveys, focus groups, or interviews to gather feedback from potential
    customers. Identify key features or benefits that resonate with the target audience.
    • Market Size and Growth Potential: Estimate the size of the
    target market and assess the growth potential for Dunkey
    Monkey. Consider factors such as population demographics,
    market segmentation, and adoption rates for similar products.
    • Distribution Channels: Determine the most effective
    distribution channels to reach the target market. Consider
    options such as online sales, retail partnerships, direct sales, or
    distribution through intermediaries.
    • Pricing Strategy: Develop a pricing strategy based on the
    perceived value of Dunkey Monkey, competitive pricing, and
    pricing elasticity. Consider factors such as production costs,
    profit margins, and willingness to pay among target customers.
    • Marketing and Promotion: Develop a marketing plan to promote
    Dunkey Monkey to the target market. Identify key messaging,
    branding elements, advertising channels, and promotional
    tactics to raise awareness and drive sales.
    • 4p’s of Marketing :
    Planning:
    Planning involves setting organizational goals, defining strategies to achieve those goals, and developing plans to coordinate
    and guide the activities of the organization. This includes forecasting future trends, assessing risks and opportunities, and
    allocating resources effectively. Planning helps managers anticipate challenges, make informed decisions, and align efforts
    toward common objectives.
    Organizing:
    Organizing involves structuring the resources of the organization, including people, materials, and finances, to accomplish
    the plans and achieve the desired goals. This includes designing organizational structures, defining roles and responsibilities,
    establishing reporting relationships, and creating systems and processes for efficient workflow. Organizing ensures that
    resources are allocated effectively, tasks are coordinated, and responsibilities are clearly defined to facilitate smooth
    operations.
    Leading:
    Leading involves influencing and motivating people to work towards the organization's goals and objectives. This includes
    inspiring and empowering employees, providing direction and guidance, fostering teamwork and collaboration, and resolving
    conflicts. Effective leadership involves communication, coaching, mentoring, and setting a positive example to inspire
    commitment, engagement, and performance among team members.
    Controlling:
    Controlling involves monitoring performance, comparing actual results against planned objectives, and taking corrective
    action as needed to ensure that goals are achieved. This includes establishing performance standards, measuring progress,
    analyzing variances, and implementing adjustments to address deviations from the plan. Controlling helps managers evaluate
    Budget (Investment & returns breakup)

    Area Req. – 400 to 800 SQ. FT.


    TOTAL INVESTMENT – 16 – 18
    LAKHS
    Thank you : )

    You might also like