Developing Online Marketing Activities For Co Mem HomeLab Company's Coconut Coffee Scrub Product
Developing Online Marketing Activities For Co Mem HomeLab Company's Coconut Coffee Scrub Product
Developing Online Marketing Activities For Co Mem HomeLab Company's Coconut Coffee Scrub Product
activities
for Co Mem Homelab Company’s
Coconut Coffee Scrub product
Present by Group 9
Company Overview
Established in 2015 by pharmacist Trinh
Dang Thuan Thao
Prices of competitors
Average price
Production costs
250,000 VND to 400,000 VND
Pricing goal
Direct Distribution
Indirect Distribution
12%
88%
Direct Marketing
Catalog Telemarketing
Eye-catching images Used frequently, consult and
Full product information, ingredients respond to customers
Displayed in stores, fairs, and seminars
Opportunities Threats
• The trend of using natural, benign, and safe products • The natural environment has many difficult factors
for health
• Many competitors and substitute products
• The Vietnamese government encourages the • Competing on prices and promotions
development of natural products
• Customer needs and tastes are always changing
• Technology development trend
Proposing Solutions
Short-term Strategy
Mid-term Strategy
Long-term Strategy
Short-term Strategy
Improve product quality
The product needs to provide nutrients to help restore and keep the skin healthy when environmental pollution,
climate change are big threats to people's thin skin
Promote PR tools
Cooperate with KOLs, influencers, bloggers with a green, sustainable lifestyle, using natural products