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    Zia Fyp-3

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    alif noon
    This document proposes a school activation campaign to increase brand awareness for Family Food Products. It outlines direct and indirect competitors in the market. A survey was conducted with 150-200 individuals, including children, across Pakistan to understand brand awareness and purchasing preferences. The proposed campaign would include gifts, food samples, and activities at 50 schools over 4 months. It provides an operational plan and financial feasibility analysis, estimating a total cost of 1.5 million PKR and projected sales growth of 6.9 million PKR, yielding a return on investment of 3.9 times.

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    Zia Fyp-3

    Uploaded by

    alif noon
    16 views28 pages
    This document proposes a school activation campaign to increase brand awareness for Family Food Products. It outlines direct and indirect competitors in the market. A survey was conducted with 150-200 individuals, including children, across Pakistan to understand brand awareness and purchasing preferences. The proposed campaign would include gifts, food samples, and activities at 50 schools over 4 months. It provides an operational plan and financial feasibility analysis, estimating a total cost of 1.5 million PKR and projected sales growth of 6.9 million PKR, yielding a return on investment of 3.9 times.

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    This document proposes a school activation campaign to increase brand awareness for Family Food Products. It outlines direct and indirect competitors in the market. A survey was conducted with 150-200 individuals, including children, across Pakistan to understand brand awareness and purchasing preferences. The proposed campaign would include gifts, food samples, and activities at 50 schools over 4 months. It provides an operational plan and financial feasibility analysis, estimating a total cost of 1.5 million PKR and projected sales growth of 6.9 million PKR, yielding a return on investment of 3.9 times.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16 views28 pages

    Zia Fyp-3

    Uploaded by

    alif noon
    This document proposes a school activation campaign to increase brand awareness for Family Food Products. It outlines direct and indirect competitors in the market. A survey was conducted with 150-200 individuals, including children, across Pakistan to understand brand awareness and purchasing preferences. The proposed campaign would include gifts, food samples, and activities at 50 schools over 4 months. It provides an operational plan and financial feasibility analysis, estimating a total cost of 1.5 million PKR and projected sales growth of 6.9 million PKR, yielding a return on investment of 3.9 times.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 28

    TOPIC

    DESIGNING & EXECUTION OF SCHOOL ACTIVATION CAMPAIGN FOR


    Family Food Products

    Presented by
    Ahmad Jahanzaib (183300)
    Nameer Hassan (183136)
    Umer Mushtaq (183192)
    Supervised by
    Dr. Nabeel Younis Ansari
    Product
    Direct Competitors
    Indirect Competitors
    80
    74

    70
    Supercrisp; 84

    60 Lays; 120

    50

    40

    30
    Snackcity; 64

    20
    13
    10

    Market Survey Availibility


    Kolson; 82
    0
    Positive response Negetive Response Chart Title
    300
    8%
    Series1 Chart Title
    250
    1%

    15% 200

    Low sales ratio / No one ask for


    150 Don’t know about the product
    Highly Satisfying Salesman behavior
    Neutral 38% 54%
    Not Satisfying
    100

    50

    0
    84% 1 2

    YES No
    Problem
    What is Salona

    Lack of brand awareness

    Zero brand awareness can kill a business


    before it even gets started. If no one
    knows you exist, no one will come to you
    for your product or service. If this is a
    problem for your company, the solution is
    simple to make people aware
    This was an applied research to find a feasible solution for a
    specific problem i.e. ‘’lack of brand awareness’’. The data was
    to be collected by individuals (children’s were main target)
    living in different regions of Pakistan the data was collected
    from a sample of 150-200 individuals. The sampling technique
    used was non-probability convenient sampling through
    questionnaires.

    The questionnaire was not very lengthy


    because we were supposed to collect
    data from children’s and it’s hard to
    keep them focused on such activities.
    Gam es Pr ior ity Pock et m oney
    Physical Digital <50 50-100 >100

    24 24
    38

    116

    Customer Survey
    78

    A ge Gr oup
    Under 18 18-35 35-50 Above 50 A war enes s
    Gam e acti vity in School
    5 Know Don’t know
    Yes No
    28

    62

    45

    62
    Use Influencer Marketing.

    Create more Video Content.

    Remember to also Focus on Offline Campaigns

    Billboards.

    Brochures.

    Activation Campaigns
    One of the many benefits of physical marketing is that it's more likely to stick with the
    viewer.
    Another benefit of physical marketing is in its direct visual impact. The immediacy and
    tactile nature of physical marketing products give your business an opportunity to provide
    an instant visual impact for your business
    Marketing Models
    Creating Brand Awareness through School
    Activation Campaign
    • Imagine your company just launched yesterday.
    • You know your target audience, but they don’t know you.
    • In order to get your brand off the ground, you need to make a splash.
    • You need to generate engagement.
    • You need to give your audience a reason to be excited about your company.
    • In short, you need to activate your brand.
    Proposed Design
    Execution
    Operational Plan
    Financial Feasibility
    Description Units Cost/unit Cost/item
    Expenses per School
    (1200*4)+15
    HR Pre-hype & activation 5 00 6300
    For Equipments 1 4000 4000
    For Staff 1 1500 1500
    Gifts
    Lunch Boxes 5 600 3000
    Water Bottles 5 700 3500
    Coloring books 10 150 1500
    Colour Markers 10 150 1500
    Rc Cars 4 850 3400
    Free Samples distribution 750 10 5000
    Total Cost per School 29700
    Fixed Cost
    Branding Cost
    Panaflex, Backdrop,Kiosk etc 15000

    Project Target
    50 Schools

    (50*29700)+1
    Total Project Cost 50 schools 5000 1500000
    Sales Growth ROI

    Sales before Activation 0 Project Duration 4 months


    Sales After 2 days 920 avg Target 50 Schools
    Expected Sales after one month
    Schools per month 50/4 = 12-13
    per school 13800

    Project target (50 School) Project Cost per month 13

    schools 390000
    Expected Sales Growth After

    Project 690000 Revenue Growth in 25 Schools 1911000

    Price per unit 10 ROI

    Revenue Growth 6900000 (Sales growth-Cost)/Cost 3.9

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