Marketing for Architects

Social Media for Architect Marketing

•Social media is a strategy that most architects have

been slow in adopting.
•It is the place where the public is talking about their
lives.
•Architects should be interested in joining that
conversation.”
•it allows firms to be more creative, and it sends
notifications to people’s personal profiles, alerting
them to new content you post.

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 Marketing for Architects
Build Trust in Your Brand

•Make it your website, which is a major

component of your brand.

•Everything you do becomes part of your

brand—not only your website, social media
presence, and elevator pitch but also the
clothes you wear, the car you drive, and the
way you present your office.

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 Marketing for Architects
Build Your Networking Skills

•Networking is all about planting seeds, and the

best way to plant a seed is to tell people what
you do.

•That means getting good at telling people what

you do.

•the key is to be real and authentic when talking

about your company and services or products.

• Relationships are the vehicle for all of life’s

endeavors, including your business interactions.

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 Marketing for Architects
•Use Newsletters to Keep Potential
Clients in the Loop

•One of the most effective low-cost online architect-

marketing tools is sending a regular email newsletter
to your client base and interested prospects.

•A newsletter keeps you top of mind when someone

in your circle may need an architect, and

•It increases the chances that a prospect will contact

you instead of someone else.

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 Marketing for Architects
Stay at the Forefront of Technology in
Architectural Marketing

•Many small-business architects have been slow to

adopt new technology, so learning 3D-visualization and
-modeling tools can give your firm an edge over others.

•With Autodesk Revit, we can make great renderings

and even produce animations, making for very
impressive and innovative presentations to clients.

•Being able to convey what you’re working on almost

instantly is the biggest advantage of the BIM process.

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 Marketing for Architects
Become Involved in the Community

•An offline, in-person strategy is to get involved

in community groups. “Pick a group that is in
alignment with your target market.
•It can either be your target market, or it can
connect you with people in your target market.
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•In architecture, it is used as an avenue to

include users in the design procedure and
partner up with non-professionals. This
participatory design process has a big impact on
community wellness.
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 Marketing for Architects
Keep Current Clients Happy

•When your clients are happy with you, they like to talk
about you.

•The word of mouth remains the most powerful

marketing tool for architects.

•And the best way to keep your existing clients happy is to

manage their expectations and deliver on what you
promise.

•Doing a good job with your existing projects is the best

way to market yourself because the most credible and
effective recommendation you can get is through a
satisfied client.
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 achieve customer satisfaction
•Communication with a client is important to avoid
misunderstandings during the work process, for
this you can potentiate online marketing tools or
use communication channels such as social
networks or contact forms.
•Be responsible with your client and treat or pay
attention as if it were the only one you have. Pay
special attention to the dates or times of delivery,
be responsible and try to comply with the agreed
deadlines.
•Interaction: have to be more personalized, clients
feel more satisfied and understood when they are
valued and treated more as people, than as a
client.
•Reward: In case that for some reason you have
failed in some aspect with the client, try to reward
him with something to generate a positive effect
on his level of confidence and satisfaction.
•Suggestions: it is important that you seek the
opinion of your clients about your work.
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