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    KSS Slides

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    Nimra Shahzad
    This presentation discusses micro-moment marketing and the four types of micro-moments: I-want-to-know moments, I-want-to-do moments, I-want-to-go moments, and I-want-to-buy moments. A micro-moment is when a customer searches for information, products, or services. The presentation provides examples of each micro-moment and how companies can leverage them through their digital content and platforms. It suggests optimizing sites for common customer intentions that occur during micro-moments in order to increase brand awareness and sales.

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    KSS Slides

    Uploaded by

    Nimra Shahzad
    29 views15 pages
    This presentation discusses micro-moment marketing and the four types of micro-moments: I-want-to-know moments, I-want-to-do moments, I-want-to-go moments, and I-want-to-buy moments. A micro-moment is when a customer searches for information, products, or services. The presentation provides examples of each micro-moment and how companies can leverage them through their digital content and platforms. It suggests optimizing sites for common customer intentions that occur during micro-moments in order to increase brand awareness and sales.

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    This presentation discusses micro-moment marketing and the four types of micro-moments: I-want-to-know moments, I-want-to-do moments, I-want-to-go moments, and I-want-to-buy moments. A micro-moment is when a customer searches for information, products, or services. The presentation provides examples of each micro-moment and how companies can leverage them through their digital content and platforms. It suggests optimizing sites for common customer intentions that occur during micro-moments in order to increase brand awareness and sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views15 pages

    KSS Slides

    Uploaded by

    Nimra Shahzad
    This presentation discusses micro-moment marketing and the four types of micro-moments: I-want-to-know moments, I-want-to-do moments, I-want-to-go moments, and I-want-to-buy moments. A micro-moment is when a customer searches for information, products, or services. The presentation provides examples of each micro-moment and how companies can leverage them through their digital content and platforms. It suggests optimizing sites for common customer intentions that occur during micro-moments in order to increase brand awareness and sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Strategic Marketing

    Knowledge Sharing Session


    Presentation Topic: Micro-Moment

    Presented by: Nimra Shahzad (LCM-4013)


    Zoha Imran (LCM-4022)
    Presented to:
    Mam Sadia Iftikhar
    Micro-Moment Marketing
     A micro-moment is the point when
    customers look for information, products
    or services.

     During a micro-moment, customers have


    different intentions: to do, to learn, to go,
    to buy, etc. Now this is called a customer
    intent.
    EXAMPLE OF MICRO-
    MOMENT
     Suppose you are travelling and
    wanting to get into your hotel room
    without wanting to wait in a long
    queue to check-in. With the
    Starwood app, you can make a
    check-in right from the app.
    Micro-Moment in Marketing
     With micro-moment marketing, you can
    increase brand awareness among your target
    audience. Building brand awareness can help
    your company stay top-of-mind for users in I-
    want-to-know moments, which is helpful for
    when they enter an I-want-to-buy moment.
    FOUR MICRO-MOMENTS
     People generally make instant decisions within these four
    micro-moments:
     I-want-to-know moments
     I-want-to-do moments
     I-want-to-go moments
     I-want-to-buy moments
    I-WANT-TO-KNOW MOMENTS
    With this type of search, user seeks for information and this
    intent is called informational type of intent. This micro-moment
    might not have a purchase intent.
    Companies and brands leverage these moments by offering a
    blog, knowledge center, glossary or a landing page from their
    website. By doing this, it builds trusts in readers by fulfilling their
    informational needs and thereby creating a brand awareness.
    I-WANT-TO-DO MOMENTS
    With this type of search, consumers are looking for extra help
    for an activity, in order to do it correctly. Content related to
    these searches serves as a guidance for the reader.
    By answering these types of queries, companies introduce
    themselves and build trust with the audience.
    I-WANT-TO-GO MOMENTS
    With this type of search, consumers are looking for a nearby
    places and the intention to buy is high. In this case the content
    that plays an important part is the information presented on
    website such as price, hours, inventory and other offers.
    In short, fulfilling the customers’ information needs may be
    the best way to capitalize on customers’ intent to purchase.
    I-WANT-TO-BUY MOMENTS
    These moments mark the highest intent of the consumer to make a
    purchase. This moment is also known as transactional search.
    If a company’s website was already visited once (during another
    micro moment), consumers are more likely to recognize their brand
    and prioritize it in their list of options.
    For this type of search it is suggested to have a design friendly
    website or app, user friendly interface, easy payment system and clear
    pricing details.
    REFERENCE
    Website:
    https://www.twitchtime.com/blo
    gs/how-to-leverage-the-micro-
    moments-of-customers/

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