DESIGN BRIEF

Most places are designed either for a single defined

program or as a neutral space that can receive any
program.
These are two extremes that leave a significant Spectrum
between to be explored.
What is this Spectrum?
The Spectrum is the realm of
INTRODUCTION: Mixed-Use Developments
MIXED USE
DEVELOPMENT  It is not a standardized product form.
 It can differ in location (urban setting or a suburban
setting).
2  The density levels vary.
 As defined by the MRSC of Washington,
Mixed-Use Development is defined as pedestrian-friendly
development that blends two or more residential,
commercial, cultural, institutional, and/or industrial uses.

Whatever the combination, it brings together several uses

within either one building or a small area giving rise to
Conflicting Programs and Overlapping Programs.
INTRODUCTION:
MIXED USE Mixed use is a planning strategy that seeks to foster
DEVELOPMENT community design and development that serves the
economy, community, public health, and the environment.

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 As urban populations boom, the pressure for buildings to
‘do more with less increases’. Therefore, rapid growth in
urban centers continues to spur planners to create new
solutions.
 The mixed-use building sustainably utilizes resources and
precious space.
 provides city inhabitants with neighborhoods that
NEED FOR integrate work, home, shopping, transportation and
MIXED USE green spaces.
DEVELOPMENT
 allows planners to flexibly adapt building uses as times
change.

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  Provides three or more significant wealth-creating usages
 Fosters integration, density, and compatibility of land
uses.
 Creates a walkable community with uninterrupted
pedestrian connections.
 Better energy efficiency and sustainability
NEED FOR  Stronger neighborhood character.
MIXED USE
 Better integration with city services, like public
DEVELOPMENT
transportation
 More flexibility to adapt to changing needs, thus
increasing the building’s life cycle.
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  What if spaces were designed to meet the specific ends
of two conflicting programs simultaneously? 
1. The major challenge of Design of Mixed-
Use Developments is to make two conflicting
programs co-exist harmoniously.
 How might the friction between the overlapping
programs redefine the function and meaning of each
CHALLENGES: program?
MIXED USE 2. Synergy: Redefining Spaces to cater for
DEVELOPMENT multiple overlapping Programs to address the
needs of different businesses.

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  How perceptions of users are affected by multiple
readings of a space? What happens when spaces are
ambiguous?

  3. The space evolved out of ambiguity should

address the needs of people directly. Public should be
more involved in design of such a space
rather than framed strictly by requirements,
CHALLENGES: rules, bye-laws etc.
MIXED USE  
DEVELOPMENT 4. The Design of Mixed-Use
Developments should be Humane, People-
Centric, rather than just functionally regimental.
 

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  How the crowd with diverse purpose be moved and
managed?
  5. Means of egress and exit for both
inhabitants and visitors, moving in and out for
different purposes, at the same and different hours of
the day and in all modes.
6. Internal Circulation unambiguous to make
people orient themselves easily.
CHALLENGES:
MIXED USE  Open Spaces vs Built Mass:
DEVELOPMENT 7. Open Spaces are as important as the built
mass, if not more. They need to contribute to the
experience not as a contrast but as a partner.

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  To keep the Development Live and Vibrant in day and
night:
8.  Work and Play: Balance of Space and Time to
make the Development look vibrant all the time.
9. The Project has to transform a district
that closes down at night, into an area that is as
vibrant as in the day time. It must bring people
CHALLENGES: together who normally wouldn’t
MIXED USE meet, and provide much-needed oases of nature.
DEVELOPMENT 10.To formulate and execute passive
strategies for Energy Efficiency.

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  To introduce Site Planning Principles for a multi-block,
multi-functional project and juxtaposition of blocks
(built forms) in reference to site context (including bye-
laws) and meaningful exterior space.

 Recapitulation of passive design strategies with effective

response to the climatic and environmental contexts.

COURSE  Shall be able to understand the data collection and

OBJECTIVES: simulation softwares and AI to reinforce the design
strategies.

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  Students will recapitulate the knowledge of functional and spatial relationships for
any building:
1. Integrate space components of two or more conflicting or
overlapping programs
2. Open spaces and built mass: relationship,
interdependence, dynamism
 Students will apply the knowledge on functional and spatial relationships within the
site conforming to by-laws, building codes and technical requirements.
3. To learn to use by-laws to spatial advantage and play of
built-mass and voids
 Students will be able to demonstrate comprehension of the Site Planning Principles
to evolve the design responding to the Site Conditions & Context.
COURSE 4. Responding to Site Conditions & Context.
5. Understanding seamless egress and exit
LEARNING 6. Pedestrianism and Orientation in the site
OUTCOMES: 7. Project to remain vibrant round the clock
 Students will be able to demonstrate their ability to apply the knowledge of
climatology and simulation programs to develop a climate responsive and energy
efficient design.
8. To Formulate and execute Passive Design Strategies
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'Design thinking is a human-centered approach to innovation that integrates the needs of people, the
possibilities of technology, and the requirements for business success.'
- Tim Brown, CEO, IDEO

 Design thinking is a powerful process of problem solving.

 It involves Understanding unmet customer needs and
resolving them.
 From the understanding of ‘unmet customer needs’
emerges a process for innovation that encompasses
NEW CONCEPT:
concept development, applied creativity, prototyping, and
DESIGN
experimentation.
THINKING
 Improves success rate for innovation substantially.

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DESIGN
THINKING:

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 Four Process of ‘Design Thinking’ to be adopted in this
Studio:
 Understand the design thinking process.
 Identify and assess opportunities to improve the
Project as ‘unmet customer needs’ through
customer needs analysis.
DESIGN  Create clear product specifications based on
THINKING: customer needs (including unmet needs) that are
desirable and viable.
 Generate and evaluate new product and service
concepts through applied creativity.
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DESIGN
CRITERIA
DESIGN Our Project:
CRITERIA
 For this Project, people should be more involved in design, rather
than this being framed by requirements, rules, bye-laws etc. This
would be a Humane, People-Centric Project. This method of
evolution remind us that it is the community, that enables
innovators, educators, artists and musicians, filmmakers and
entrepreneurs to pursue their projects and dreams. Its where in a
country full of hopes and dreams, the community steps in to
OUR PROJECT: make those dreams happen.

 It is the time to build a PEOPLE involved business center where

good projects can get realized, innovations can occur and the
community can evolve.

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DESIGN  Conceiving the building with its various parts and outdoor areas as one
CRITERIA interconnected, harmonious structure.

 Openness and Accessibility.

 A pleasant, inviting space that encourages lengthy visits and frequent use.

 A space that encourages human interaction.

 Functionality: The functionality of the building as a whole and of each of

OUR PROJECT: its components is an essential requirement that has to guide the design.

 The building as part of its surroundings reflecting the major purpose of

the building in its design.

 The building design should be specific not generic in terms of Concept,

Evolution, Material etc.

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DESIGN Neighboring Context
CRITERIA  Demographics, Communities & Culture
 Type of building in the vicinity
 Existing product mix offered by developers around
 Infrastructure support
 Traffic analysis

Local Climate
 In depth analysis of all the parameters of climatology
 Impact of the same as per site Context
 Formulate & Execute Passive Strategies
 Create and follow the design principles accordingly

Development Control Norms & By-Laws

 Study of the building bye laws of relevant authority
CONTEXT  NBC guidelines

Social parameters to be considered

 Interactive spaces
18  Space for performing social and cultural activities
DESIGN  The principles of sustainable (green) building should be
CRITERIA taken into account, so that the building may comply with
the LEED Gold Standard.
 The planning should facilitate Optimized Efficiency of
energy usage for lighting, air-conditioning, ventilation
etc., and should strive for maximum exploitation of
natural resources (such as sunlight, rainwater, and wind).
SUSTAINABILITY  Utilization of recycled water as far as possible; the use of
environmentally friendly materials and recycled
materials; and combining traditional building methods
with innovative technologies of green building.

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DESIGN  Incorporate on-site renewable energy sources such as solar
CRITERIA panels and geothermal etc.
 Create rainwater harvesting system and treated water recycling
system which distributes grey water for flushing toilets and
irrigation.
 Reduce heat island effect by incorporating green roofs on flat
surfaces and tree islands in parking areas.
 Utilize sustainable low embodied energy options for building
SUSTAINABILITY
materials.
 Provide public spaces for passive or active use to encourage
public health.
 Public open space to which the public is generally admitted.

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DESIGN WAYFINDING AS A DESIGN TOOL
CRITERIA
 It is essential that the Project be perceived by users,
visitors and employees as friendly, attractive and easily
accessible.
 Among other things, this objective demands meticulous
planning that will enable people to orient themselves
easily in the building and to move comfortably and
CIRCULATION,
efficiently between and within its various parts.
ORIENTATION &  In planning the circulation in the building, one should
GUIDANCE: take into account the different functions of the sections
and the various needs of the major population groups that
will use them.

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DESIGN WAYFINDING AS A DESIGN TOOL
CRITERIA
 One should also bear in mind the crowding that is
expected to occur at certain times and around various
events (there are visitors in the morning, before and after
events in the auditorium, during popular exhibitions,
etc.), the operations must be smooth inside the campus
and without the perception of ‘overcrowding’.
 In view of the complexity of the task and the multiplicity
of needs, it would be inappropriate to attempt to impose a
CIRCULATION,
single movement pattern. However, it is advisable to opt
ORIENTATION & for circular movement, whenever such pattern is
GUIDANCE: advantageous and feasible.

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DESIGN WAYFINDING AS A DESIGN TOOL
CRITERIA
 One should use all possible means to facilitate orientation
inside the building.
 Clear nodes/islands/signposting in the Exterior Spaces
and other basic urban design principles included.
 Nevertheless, it is desirable that the architectural logic
and the method of positioning and indicating the
CIRCULATION, circulation elements (foyers, intersections, passages,
ORIENTATION &
staircases, etc.) should be sufficiently coherent to enable
GUIDANCE:
easy orientation without the constant need to rely on
signposting.

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DESIGN  Community Connectivity
CRITERIA
 Create a seamless transition between the neighbourhood
and Noida metro/Gurgaon rapid metro station site with a
continuous streetscape.
 Define a network of streets and pedestrian links to
surrounding areas which facilitates easy access for
people.
 Consider how building relates in terms of scale and
CIRCULATION, design to the surrounding context and plan appropriate
ORIENTATION & transitions of scale.
GUIDANCE:
 Establish a street hierarchy internally.

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DESIGN  Creative Approach
CRITERIA The design response shows originality and creative thinking.
 Response to Site-
The design responds to the physical/ life style aspects of its
site
The design responds to the environmental aspects of its site.
 Sustainability
The design considers the building’s environmental impact and
energy usage (design for LEED GOLD rating).
ASSESSMENT
 Functionality
CRITERIA
Planning and building organization is clear and appropriate.
There is a clear structural, technical, and constructional
rationale.

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THANK YOU