You Exec - Value Proposition Free
You Exec - Value Proposition Free
You Exec - Value Proposition Free
EXCLUSIVE DESCRIPTION
How well does it highlight your competitive A description or your services
advantage & set you apart? and passions.
VALUE PROP
PAIN-FOCUSED INFORMATION
How will your product fix the customer’s Information about your company,
problem or improve their life? product and service.
SPECIFIC SLOGAN
What are the specific benefits Write some slogan or catchy phrase
your target customer will receive? for your brand.
VALUE PROPOSITION BUILDER
FRAMEWORK
The specific group of customer you Benefits minus costs, as perceived by The product and service mix
Substantiated credibility and How you are offering from How your offer delivers
believability of your offerings and better than alternatives clear customer value
COMPONENTS OF A STRONG VALUE
DIFFERENTIATION
DIFFERENTIATED SELLER
SELLER CUSTOMER
CUSTOMER
“No alternatives are as good” Value
Value Proposition
Proposition Value
Value Perception
Perception
SUBSTANTIATED
DECISION TO SELL DECISION TO BUY
“I trust” & “I believe”
CUSTOMER VALUE MAP
HIGH
Poor Value
Company 1
Company 3
Relative Price
NE
E LI
A LU
- V
A IR
Company 2 F
Company 4
LOW
Excellent Value
Describe how your products and services Benefits customers expect, desire, or
create customers gains would be surprised by.
Ideal customer:
Get the full version of this presentation and
access our library of hundreds of corporate
resources
Join You Exec Plus today and take your career to new
heights. Receive premium corporate resources in your
inbox every week.
Start today