Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 94 views

    Struggling To Make The Best Buy

    Uploaded by

    Nishant Tirkey
    The document discusses choosing a gift for Andrew's boyfriend Kade's birthday between two MP3 players: the Creative Zen Stone Plus for $59.99 and the Rio Carbon 5 for $49.99. It analyzes reviews from three websites, assigning weighted scores across criteria like looks, cost, features and reliability. The Creative Zen Stone Plus receives a higher total weighted score of 420 compared to 380 for the Rio Carbon 5. Based on this analysis, the document recommends buying the Creative Zen Stone Plus for Kade as it aligns better with his preferences and history of liking products from that brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Struggling To Make The Best Buy

    Uploaded by

    Nishant Tirkey
    94 views8 pages
    The document discusses choosing a gift for Andrew's boyfriend Kade's birthday between two MP3 players: the Creative Zen Stone Plus for $59.99 and the Rio Carbon 5 for $49.99. It analyzes reviews from three websites, assigning weighted scores across criteria like looks, cost, features and reliability. The Creative Zen Stone Plus receives a higher total weighted score of 420 compared to 380 for the Rio Carbon 5. Based on this analysis, the document recommends buying the Creative Zen Stone Plus for Kade as it aligns better with his preferences and history of liking products from that brand.

    Original Description:

    Best Buy Case study analysis Consumer Behavior

    Original Title

    best buy

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses choosing a gift for Andrew's boyfriend Kade's birthday between two MP3 players: the Creative Zen Stone Plus for $59.99 and the Rio Carbon 5 for $49.99. It analyzes reviews from three websites, assigning weighted scores across criteria like looks, cost, features and reliability. The Creative Zen Stone Plus receives a higher total weighted score of 420 compared to 380 for the Rio Carbon 5. Based on this analysis, the document recommends buying the Creative Zen Stone Plus for Kade as it aligns better with his preferences and history of liking products from that brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    94 views8 pages

    Struggling To Make The Best Buy

    Uploaded by

    Nishant Tirkey
    The document discusses choosing a gift for Andrew's boyfriend Kade's birthday between two MP3 players: the Creative Zen Stone Plus for $59.99 and the Rio Carbon 5 for $49.99. It analyzes reviews from three websites, assigning weighted scores across criteria like looks, cost, features and reliability. The Creative Zen Stone Plus receives a higher total weighted score of 420 compared to 380 for the Rio Carbon 5. Based on this analysis, the document recommends buying the Creative Zen Stone Plus for Kade as it aligns better with his preferences and history of liking products from that brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Struggling to make the

    best buy
    Arjun Raj MBA06029

    Esvara Prasanna K MBA06050

    Guru Kishore K MBA06055

    Nadeem Suhaib P K MBA06086

    Nikhil Raj MBA06092

    Nishant Tirkey MBA06094

    Nitin Kumar MBA06095


    Part A
    ● Andrew’s Boyfriend Kade Birthday
    ● Last birthday - disappointing and returned the gift
    ● Sandisk Sansa Clip - Small and priced at $49.99 but discontinued
    ● Creative Zen Stone Plus - $59.99, Old MP3 player also same brand
    ● Chuck - salesperson- $40 - $60 - Rio Carbon 5 - $49.99
    ● Poor performance of Creative Zen - low battery, poor service

    Creative Zen Stone Plus Rio Carbon 5

    $59.99 $49.99

    More Aesthetically pleasing Expert suggestion

    Blue Colour Pearl Colour


    Part B

    Site 1: WWW.MP3FORUMDEBATE.COM

    ● An informal, peer-to-peer site.


    ● Features variety of customer reviews and testimonies on latest mp3 player.
    ● Rio Carbon 5 received a rating of 9/10
    ● Creative Zen Stone Plus received a rating of 7.5/10
    ● More people wanted to own Creative Zen Plus
    ● Ratio of Creative Zen Plus to Rio Carbon 5
    ○ Owners -> 3:2
    ○ People who desired -> 3:1
    Site 2: WWW.TECHNONETREVIEWS.COM

    ● A tech media website.


    ● Publishes news, articles and podcasts on consumer electronics.
    ● Ratings:
    ○ Consumers
    ■ Rio Carbon 5 -> 4.2/5 (94 reviews)
    ■ Creative Zen Stone -> 3.5/5 (244 reviews)
    ○ TNR expert
    ■ Rio Carbon 5 -> 4.5
    ■ Creative Zen Stone -> 3.8
    ● Creative Zen Stone was the more popular product
    ● Creative Zen Stone consistently outperformed Rio on a weekly basis
    Site 3: WWW.GIFTGIVERSANONYMOUS.COM

    ● A website which provides suggestions and reviews of a variety of gifts


    based on personality test of the person being gifted.
    ● Choice of Gift:
    ○ Creative Zen: 101,
    ○ Rio: 38
    ● Satisfaction Rating:
    ○ Creative Zen: 3.5/5
    ○ Rio: 4/5
    ● Creative Zen was the more popular product while Rio had more satisfaction
    ratings.
    Evaluation Parameters with Weightage
    Parameter Weightage out of 100

    Looks and colour 20

    Cost 5

    Features 20

    Brand Value 20

    Reliability 20

    Size 10

    Time Available 5
    On Scale of 1-5 for each product weighted score
    Parameter Weightage Zens Zen Weighted Rio Rio Weighted
    Score Score

    Looks(Colour) 20 5 100 1 20

    Cost 5 4 20 5 25

    Features 20 3.5 70 4.5 90

    Brand Value 20 4.5 90 4 80

    Reliability 20 3.5 70 4.5 90

    Size 10 4.5 45 5 50

    Purchase 5 5 25 5 25
    Time

    Total 100 420 380


    Recommendation

    Buy Creative Zen Stone,


    Reasons

    ● proposed by Kade’s closest friend, who claims that this mp3 player fits his lifestyle. He also emphasized
    the point that Kade’s previous player was also produced by the same brand, he was satisfied by that
    product, and this device has a wide range of features Kade might like.
    ● Creative Zen is sold in Kade’s favourite colour
    ● Chuck’s statement about complaints about Creative Zen is not trustworthy, owing to the possibility
    that he is a shopkeeper and it might be he is trying to sell the last stocks he has.
    ● Kade’s already a loyal customer of Creative Zen
    ● Since we humans are pretty complex so one can tend to sacrifice a little bit of performance for sake of
    one’s taste and popularity

    You might also like