Retail

FASHION
RETAILING
BY:- ADARSH
KUMAR
What is Retailing??...

 Retailing involves selling products and services to consumers for their
personal or family use.
 It is a distribution channel function where one organization buys

products from supplying firms, and then sells these directly to
consumers.
 Therefore it involves marketing of goods and services directly to the

consumers for their personal, family or household use.
 Retailing is the last stage in the movement of goods and services to the
consumer
 Department stores, like Macy's, discount stores like Wal-
Mart and specialty stores like The Gap, Zales, are all
examples of retail stores.
 Service providers, like dentists, hotels and hair salons,

and on-line stores, like Amazon.com, are also retailers.
Who is a Retailer??...
A retailer is the one who:
 Sells goods or commodities directly to consumers.
 Purchases these items from the manufacturer or wholesaler and then

sells to the end user at a marked up price.
 Function as both the industry’s interface with the community, and

also as the consumer conscience of the community
-acts as a link between manufacturers and consumers.
 Are at the end of the supply chain providing customers the choice to
choose and offer variety of products under one roof.
Manufacturer Distributors/Wholesalers Retailers
Consumers
Evolution of the indian retail
sector
 Historical retail market consisted of weekly markets, village fairs and
melas.
 19th century gave birth to the retail outlets which took the form of
convenience stores, Mom and Pop stores/ kirana stores.
 And in the 1980’s people have seen the new formats like supermarket,
departmental stores and discount stores entering into the Indian retail space.

 In less than a decade hypermarkets have gained all the applause of the retail
market and stood above all the other formats by bringing in the concept of
“one stop shopping.”
 And very soon the malls became the trend setters in the new millennium .
Phases in evolution
Weekly Markets, Village and Rural Melas
Source of entertainment
commercial exchange
Convenience stores, Mom-and-pop / Kirana

shops •Neighborhood stores/convenience
•Traditional and pervasive reach
PDS outlets, Khadi stores, Cooperatives
•Availability/low costs/distribution
•Government supported
Hypermarkets and supermarkets,

department stores and shopping malls
•Shopping experience/ efficiency
•Modern formats/ international
Types of Retailers
There are basically two types of
retailers:
I. Store retailers
II. Non-store
retailers
Store retailers
-engaged in the sale of products from physical locations with the intent
of attracting customers to make purchases on site.
-and depending upon the certain criteria they are divided into:-
 Convenience Store
 Departmental Store
 Discount Store
 Specialty Store
 Category Killers
 Hyper Market
 Shopping mall
 Warehouse Clubs.
Convenience store
 is a small store or shop that sells items such as candy, ice-cream, soft
drinks, lottery tickets, newspapers and magazines, along with a
selection of processed food and perhaps some groceries.
 They are often located alongside busy roads, in densely-populated

urban neighbourhoods, at gas/petrol stations or near railway stations or
other transportation hubs
 most convenience stores have longer shopping hours, some being open
24 hours.
 The size of store is app. 2500-7500 sq.ft.

 eg:- In and Out , HP speed mart
Departmental store
 is a retail establishment which specializes in satisfying a
wide range of the consumer's personal and residential
durable goods
 usually sell products including apparel ,furniture, home

appliances, electronics and additionally select other lines
of products such as paint , hardware, toiletries, cosmetics
and sporting goods
 Its store size is app. 20,000-35,000 sq.ft

 Eg:- Pantaloons, Westside, Lifestyle
Discount store
 is a type of department store, which sell products at prices
lower than those asked by department stores and other
traditional retail outlets.
 offer a wide assortment of goods; others specialize in such

merchandise as jewelry, electronic equipment, or electrical
appliances.
 They aren’t variety store which sell goods at a single

price-point .They sell many name-brand products, and
because of the wide price range of the items offered.

Speciality store
 are small stores which specialize in a specific range of
merchandise and related items.
 Most stores have an extensive width and depth of stock in

the item that they specify in and provide high levels of
service and expertise.
 the pricing policy is generally in the medium to high

range, depending on factors like the type and exclusivity
of merchandise and ownership
 the size of this store is app.7000-9000 sq.ft.

 Eg:- Reliance Trends ,Reliance footprints ,Reliance
Category killers
 Are large retail chain store that is dominant in its product
category.
 This type of store generally offers an extensive selection of

merchandise at prices so low that smaller stores cannot compete.
 These focus on one product category, and by stocking deeply,

dominate the product category.
 Its store size varies from 30,000 to 1 lakh sq.ft.

 Eg:- Best Buy, Toys Kemp, The loft
Hyper market
 is a superstore which combination of a supermarket and a
department store.
 The result is a very large retail facility which carries an
enormous range of products under one roof, including full lines
of groceries and general merchandise
 Its non grocery products includes clothes , jewellery , hardware
, sports equipment , books , CD’S /DVD’S , Video’s , TV ,
electric equipments .
 It allows customers to satisfy all their routine weekly shopping
needs in one trip.
 It has a large store size from 90,000-2,00,000 sq.ft.
 Eg:- Spencers, Vishal Mega Mart, Kolkata Bazaar,Big Bazaar
Shopping malls
 is one or more buildings forming a complex of shops, with
interconnecting walking enabling visitors to easily walk
from unit to unit, along with a convenient parking area.
 It’s the largest form of retailing today, located mainly in

metro cities,in proximity to urban outskirts.
 they lend an ideal shopping experience with an

amalgamation of products, service and entertainment all
under one roof
 Its size ranges from 70,000 to 6.5 lakh sq.ft.
Warehouse clubs
 Is a retail store, usually selling a wide variety of merchandise ,
in which customers are required to buy large, wholesale
quantities of the store's products.
 It therefore makes these clubs attractive to both bargain

hunters and small business owners.
 In addition, customers may be required to pay annual

membership fees in order to shop.
 Its store size is from 8,000-12,000 sq.ft

 Eg:- Sam’s Club, Cash and Carry
Non store retailers
 use various methods such as broadcasting of
"infomercials" direct response advertising .
They are categorized as :-
 Direct Selling
 Street Peddling
 Interactive TV
 Mail-Order
 Internet
THANK YOU
FOR YOUR PATIENCE

Retail

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FASHION

 It is a distribution channel function where one organization buys

 Therefore it involves marketing of goods and services directly to the

 Service providers, like dentists, hotels and hair salons,

 Sells goods or commodities directly to consumers.

 Purchases these items from the manufacturer or wholesaler and then

 Function as both the industry’s interface with the community, and

Convenience stores, Mom-and-pop / Kirana

Hypermarkets and supermarkets,

 They are often located alongside busy roads, in densely-populated

 The size of store is app. 2500-7500 sq.ft.

 usually sell products including apparel ,furniture, home

 Its store size is app. 20,000-35,000 sq.ft

 offer a wide assortment of goods; others specialize in such

 They aren’t variety store which sell goods at a single

 Most stores have an extensive width and depth of stock in

 the pricing policy is generally in the medium to high

 the size of this store is app.7000-9000 sq.ft.

 This type of store generally offers an extensive selection of

 These focus on one product category, and by stocking deeply,

 Its store size varies from 30,000 to 1 lakh sq.ft.

 It’s the largest form of retailing today, located mainly in

 they lend an ideal shopping experience with an

 It therefore makes these clubs attractive to both bargain

 In addition, customers may be required to pay annual

 Its store size is from 8,000-12,000 sq.ft

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