SISTER CONCERN: RAGA DESIGNS

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 OVERVIEW OF THE BRAND

Yavi Design Studio is a new venture that has successfully served the
international market since 2016 , and in the current years it is also building
its hold in the Indian market. YAVI originates from the Sankrit word that
menas: “conjoining of the earth with the heavens”.
The company has been floated by the co-owners of RAGA DESIGNS, a well-
known brand for 25 years in the International market for fashion and Home
Furnishing. The company has been selling to up market boutique stores
all over U.K., France, Italy, Spain, Switzerland, Belgium and a few other
countries.
The brand also participates in the world’s supreme fashion fairs such as:
• WHO’S NEXT-Paris
• PURE-London
• THE WHITE-Milan
• TRANOI-Paris
• MAISON ET OBJET-Paris.

The brand has recently won the GRAZIA UPCOMING YOUNG FASHION
DESIGNER AWARD in India. The company has its showroom in Paris,
Milan, and planning a few others in London etc. The company is on a fast
track for growth with all its brands. It is looking for committed, young
professionals with exceptional dedication, punctuality, communication skills
and a desire to grow the company.
The combination of its unique sensibility, a profound understanding of textile
techniques and a strong commitment to support craft traditions has brought
new life and energy to the sector and transformed its possibilities. Through
her prodigy output she has generated an exciting and original extremely
contemporary while at the same time pushing forward the frontiers of the
traditionally skills.
The label’s textile jewellery and garments have been exhibited and sold at the
Victoria and Albert Museum in the UK and also the San Francisco Museum
of Modern Art for its rare textile.

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 www.yavistudios.com
1.Picture depicting the asthetic of the brand.

COMPANY PROFILE
MAIN COMPANY NAME: SPA ESSENTIALS

BRAND NAME: YAVI STUDIO

SISTER CONCERN: RAGA DESIGNS

OWNERSHIP: PRIVATE LIMITED COMPANY

ADDRESS: 210, SHAHPUR JAT VILLAGE, NEW DELHI,110049, INDIA

CONTACT: 00919811242178
00911126490219

E-Mail: studioyavi@gmail.com
apparels@spaessentials.in

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 VISION AND VALUES

A ‘UNIQUE’ IDENTITY

Absolutely new to the underground Independent scene, it is also making sure

it keeps itself close to its roots, and that’s something that sternly gives further
power to the Independent Music Scene.

Yavï products have a personality of their own, each with their own unique
story. We redefine indigenous traditional textile making to a contemporary
aesthetic in worn impressionism.

UNIQUE SELLING PROPOSITION

• Yavï re-works an array of indigenous textiles evocative of the
joy of nature and traditional handcrafting and hand painting
techniques.
• Each piece of hand painted fabric is unique and special,
developed by experimenting with layers and layers of pigment to
gather depth in the final print.
• The label’s conscience lies, in using traditional hand-crafting and
hand-painting techniques. Evolving them to create a state-of-the-
art aesthetic in worn impressionism; which brings formidable
substance and value to the brand.

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 PRODUCT RANGE

The brand offers various range of products in OUTER WEAR

diffrent categories which includes Apparels, Home • Jackets
furnishing,Accessories. • Shrugs
•
APPAREL: HOME FURNISHING:
TOP WEAR • Cushion Covers
• Tops • Curtains
• Kurta • Tea coasters
• Shirts
• Dresses ACCESSORIES:
• Necklaces
BOTTOM WEAR
• Bags
• Culottes
• Skirts • Pouches

www.instagram/yavi

2. A still from YAVI workshop held at Vasant Kunj.

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 Home furnishings and accessories arethe by-products of the wastages that the brand produce during the process of
manufacturing of the garments.The brand follows Waste Management Policy that helps the brands to produce products by
their wastages and add to the revenue.

TOP WEAR OVER WEAR BOTTOM

WE
A

R
AINS HION COVE TEA COASTERS
CURT CUS RS

I BAGS LACES TO
POTL NECK TE

BA
GS

3. Different products manufatured by the brand.

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 DESIGN CAPABILITIES

Kantha:

20. Kantha Embroidery on swatch for jacket.

Kantha is the indigenous household craft from Bengal. It is
the simplest form of embroidery done on layers, of fabric put
together. The brand uses the leftover selvedges, fabrics and
use them as the yarns for the Kantha embroidery.
21. Mohd. Ahmed weaving the ikat fabric.

www.facebook.com/yavistudio
Hand woven fabric:
Hand weaving enables us to design our own original designs.
This process includes, dyed yarns woven at right angles to
create decorative, artistic fabric.

Hand painted fabric:

22. Hand painted fabrics.

Fabric produced by this method are always one of a kind, as
each piece is manually painted with a hard brush and natural
dyes. Fabric goes through several dyeing bath before arriving
its final colours.

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 Ikat:
Ikat is an ancient resist dyeing technique used to develop
pattern textiles. Ikat are made by dyeing the warp threads or
weft threads or both and then weaving them.

23. Ikat fabric.

Shibori:
24. Shibori done on Viscose Linen.

Shibori is the traditional Japanese method involving a complicated

process of dyeing, pleating, stitching, folding, twisting or com-
pressing of fabric, each method providing a beautiful & unique
result.

digital printing:

25. Digitally printed fabric.

A relatively new technology digital printing comes with the
promise of endless opportunities, possibilities and ease of labour.
The entire speaks of the designers’s mastery over patterns barring
the labour’s work.

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 WASTE MANAGEMENT POLICY

PURPOSE:
The purpose of the policy is to manage the waste produced through various production process, its segregation and disposal.

SCOPE:
This policy is applicable to whole company.
The waste of the fabric at every step of the manufacturing process, from sample making, material receiving and inventory,
through cutting/knitting, sewing/linking, and finishing, to packing is collected from different divisions of the company and
are segregated of the basis of type of fabric, fabric weights and colours. They found waste at every stage. Using the waste
management policy, the brand adds to the value of the product and generates revenue.
The brand has put forward different measures to utilise the discarded fabric produced at different stages of garment production
by converting them into beautifully made products.
The products includes:

Home Furnishings
• Curtains
• Cushion Covers
• Tea coasters

Accessories
• Necklaces
• Tote Bags
• Pouches

www.facebook.com/yavistudio
26. Eco-friendy packaging designed by YAVI.

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 COASTER NECKLACES
TEA S

I BAGS
ON COVERS POTL
USHI
C

CURTAINS TOTE BAGS

27.Product manufactured using the discarded fabric.

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 TRADE FAIRS

Raga Designs and Yavi are majorly known for

their export market that caters to the number
of countries and has huge market outside India.
One the the mian marketing sources of the brand
is through trade fairs. The brand participates in
various trade fairs happening all over the world.

In this trade fairs various companies and byuing

houses come and witness the showcase of the
garments of the upcoming season and on the
basisi of their their requirement they place the
order to the brand asking for to manufacture the
garmnets they that want after the trade fairs.
After coming back to the company the sample is
made and is sent to buyer to check the deatils and
specifications of the garmentsthe customer needs.
Once the sample is approved by the buyes the
production is sarted .

There various world trade fair where the brand

participated to showcase their collections. Some of
them are listed below:

1.WHO’S NEXT-Paris
2.PURE-London
3.THE WHITE-Milan
4.TRANOI-Paris
5.MAISON ET OBJET-Paris.

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 Currently the brand is attending PURE FAIR in
London to shoecase their upcoming collection for
A_/W’19 and S/S’20.

www.instagram/yavi

28. YAVI at PURE Trade Fair- London.

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 EXPORT AND CLIENTS

The brand caters to the various client across the world with its potential to create loyalty among the customers.0
The whole process is handled and followed up online and takes around 20 to 25 days to finish
the entire process.
The process starts with the booking of the container which is done by finalising a deal with the
Shipping Agent.
It’s henceforth taken forward by them and the responsibility of safely shipping it to the final
destination is also on the Shipping Agent.
The Shipping Agent handles all transportation from the manufacturing unit to the Dockyard. The main functions in-
clude: Picking up containers from the manufacturing unit, loading and unloading at the preliminary dock, shifting etc.

LIST OF BUYERS:

• ABYSS- FRANCE
• ACANTHUS- UK
• ZARA COLLARD- LONDON
• BIBA- PARIS
• BLA BLA-FRANCE
• CATHERINE BOUTIQUE- FRANCE
• CORDULA WAGNER- LONDON
• BOOLIM GLOBAL- KOREA
• CECCI POALA-UK
• CHAPITER 2- FRANCE
• AMANDA OLIVER- EUROPE

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 PROJECTS

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 BRIEF 1

TO DEVELOP 4-6 PRINTS FOR SUMMER/SPRING’20 WOMEN’S WEAR KEEP-

ING IN MIND THE BRAND ASTHETICS AND THE FABRICS THAT CAN BE
USED FOR SUMMER COLLECTION.
THE PRINTS WERE TO BE DEVELOPED BY TAKING INSPIRATION BY SOME
ARTWORK THAT WAS PROVIDED(clicking pictures of the artwork was prohibited).

KEY POINTS:
• RAW ASTHETICS OF THE BRAND
• COLOR MATCHING THE BRAND ASTHETICS
• SUITABLE FABRICS

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 SOFTWARE USED:
PHOTOSHOP

PRINT-1 PRINT-2
BI-DIRECTIONAL PRINT UNI-DIRECTIONAL PRINT
SIZE OF PRINT PREPARED: 65*45 SIZE OF PRINT PREPARED: 65*45

PRINT-4 PRINT-3
UNI-DIRECTIONAL PRINT UNI-DIRECTIONAL PRINT
SIZE OF PRINT PREPARED: 65*45 SIZE OF PRINT PREPARED: 65*45
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PRINT1 PRINT4

PRINTED ON: PRINTED ON:

• TABBY 22 Gsm • TABBY 22 gsm
• VISCOSE SILK • VISCOSE SILK
• MOSS CREPE • MOSS CREPE

PRINT2

PRINTED ON:
• TABBY 22 and 30 Gsm
• VISCOSE SILK
• MOSS CREPE

PRINT3

PRINTED ON:
• TABBY 22 gsm
• VISCOSE SILK
• MOSS CREPE

*STRIKE OFF FOR ALL THE PRINTS WERE PRINTED ON MAL FABRIC* 17
 BRIEF 2

TO DEVELOP 5-8 SURFACES- EMBROIDERIES AND TYE-DYE

FOR SUMMER/SPRING’20 WOMEN’S WEAR KEEPING IN MIND THE BRAND
ASTHETICS AND THE FABRICS THAT CAN BE USED FOR SUMMER
COLLECTION.

KEY POINTS:
• COLOUR TREND RESEARCH
• RAW ASTHETICS OF THE BRAND
• COLOR MATCHING THE BRAND ASTHETICS AND ACCORDING TO THE
TRENDS.
• SUITABLE FABRICS FOR SUMMER
• COSTING OF THE SURFACES.

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TREND RESEARCH:

the Artificial hues have an

unnatural intensity designed
for a digital age, where
colours need to pop on screen
as much as they do in real
life.

core colours are the bedrock

tones to build your collections
around, but will also have
growing relevance for trend-
driven product as neutrals come
back into favour. Bright tones
with an artificial edge have
been emerging as a new colour
direction, and are already
starting to appear in catwalk
collections.

Orange and orange-infused hues

such as Oxy Fire will be key
for S/S 21, and so will yellow
and green, following their
popularity on the A/W 19/20
catwalks, and also noted in our
A/W 19/20 Buyers’ Briefing.
Newness for S/S 21 will come
with more saturated levels.

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 EMBROIDERY SURFACES

EMBROIDERY SWATCH 1 EMBROIDERY SWATCH 2 EMBROIDERY SWATCH 2.1

EMBROIDERY SWATCH 3 EMBROIDERY SWATCH 4

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TYE-DYE SURFACES

TYE-DYE SWATCH 1 TYE-DYE SWATCH 2 TYE-DYE SWATCH 3

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 TECHNIQUES USED:

EMBROIDERY: TYE-DYE:

SWATCH1-1 SWATCH1-1
FABRIC USED:CHANDERI FABRIC USED:SILK
TYPE OF EMBROIDERY: DOUBLR NEEDLE TECHNIQUE USED: THIN PVC WITH
THREAD USED:SILK THREAD(RESHAM) CRUMBLING
DYE USED: ARTIFICIAL DYES
SWATCH-2
FABRIC USED:CHANDERI SWATCH-2
TYPE OF EMBROIDERY: DOUBLR NEEDLE FABRIC USED:SILK
THREAD USED:SILK THREAD(RESHAM) TECHNIQUE USED: THIN DORI SHIBORI
DYE USED: ARTIFICIAL DYES
SWATCH-2.1
COLOR WAY OF SWATCH 2 SWATCH-3
FABRIC USED: HANDPAINTED FABEIC
SWATCH-3 MAL
FABRIC USED:TABBY 22gsm TECHNIQUE USED:TWIST DORI
TYPE OF EMBROIDERY: DOUBLR NEEDLE RANGKAAT THEN DYING
THREAD USED:ZARI THREAD DYE USED: ARTIFICIAL DYES

SWATCH-4
FABRIC USED:CHANEDRI
TYPE OF EMBROIDERY: ESINGLE
NEEDLE EMBROIDERY IVER THE
PATCHES
THREAD USED: SILK THREAD(RESHAM)

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 BRIEF 3

TO DEVELOP A COLLECTION OF 4-6 SEPARATES FOR TRANSITION SPRING/

SUMMER’20 BY USING DIFFERENT SURFACING TECHNIQUES USED IN THE BRAND
THAT CAN ASLO BE SHOWCASED AT THE PURE TRADE FAIR-LONDON 2019.THE
COLLECTION IS TO ACCORDING THE BRAND VALUES AND ASTHETICS.

• RAW ASTHETICS OF THE BRAND

• SUITABLE FABRICS FOR SUMMER
• COSTING OF THE SURFACES.
• COST OF THE GARMENT.

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 INSPIRATION

“And honestly life’s so much better when you start to ap-

preciate the little things, the small things that brings you
pleasure and realizing how blessed you are. Happiness is
a choice, choose it”.
EUPHORIA

If asked what is comfort, to some it will be an endless luxury, to some it

will be freedom and to some, it will be nothing but a popsicle. Comfort
is a very personal feeling which is different to everyone but little did we
realize that in our everyday life it is not those extravagant things that
make us happy. Happiness in our everyday life comes from things that are
minute yet important. It is all about that hidden luxury which we often
don’t acknowledge but definitely crave for it.

‘Euphoria is a transition womenswear collection which celebrates the

little joys of our life. The collection is inspired by ‘little things of joy’
in which comfort is the ultimate luxury. The comfortable garment feel,
silhouette provides the customer with a sense of satisfaction and relaxes
the person even when she is having a tough day at work. The range is very
young, bright, subtle but with an interesting element which makes it
refreshing.

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 ECSTASY

ELATION

GLEE
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 HAPPINESS

COMFORT
BLISS

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SURFACES:

DIGITAL PRINT DOUBLE NEEDLE

DEVEL0PE0D FABRIC MANIPULATION
ACCORDING TO THE AND MACHINE
THEME EMBROIDERY SURFACE
DONE ON CHIFFON
FABRIC.

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 SURFACES:

DUOBLE THREAD SHIBORI SURFACE.

EMBROIDERY DONE DOUBLE NEEDLE
ON HAND PAINTED EMBROIDERY DONE.
FABRIC.

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29
 FLATS:
SHIRT

FRONT BACK

• HALF SLEEVES • SIMPLE YOLK

• NOTCH COLLAR
• ROUNDED HEMLINE
• SIDE SLIT
• PATCH POCKET

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 LONG SHIRT

FRONT BACK

• NOTCH COLLAR FULL

SLEEEVES SHIRT
• RAGLAN SLEEVES BOXY
FIT
• ROUNDED HEMLINE

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 KIMONO JACKET

• BODICE EXTENSION TO
GIVE EFFTCT OF SHAWL
COLLAR
• BOXY FIT(A-LINE TYPE)
• SLEEVES HAVE A SEPARATE
STITCH LINE.

FRONT

BACK

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 KIMONO JACKET

• FULL SLEEVES
• SHAWL COLLAR
• STRAIGHT FIT

FRONT

BACK

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 SHRUG

BACK
FRONT

• STARIGHT FALL SHRUG

• KIMONO SLEEVES
• WAIST LENGTH SHRUG

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GARMENTS

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 GARMENT 1

FRONT BACK

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GARMENT 2

FRONT BACK

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 GARMENT 3

FRONT BACK

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GARMENT 4

FRONT BACK

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 GARMENT 5

FRONT BACK

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