Motion Media: Prepared By: Rayan M. Mamadra

MOTION MEDIA
PREPARED BY:
RAYAN M.
MAMADRA
What is motion media?
Motion Media
- a form of media that has the appearance
of moving text and graphics on a display.
Its purpose is to communicate information
in multiple ways (Roblyer, 2006).
- an integrated sight-and-sound kinetic
media (Shelton, 2004).
General Characteristics of
Motion Media
1. It communicates message to large, heterogeneous, and anonymous
audiences;
2. It communicates the same message to mass audiences simultaneously,

sometimes in public, other times in private;
3. It embodies messages that are usually impersonal and transitory;
4. It is multisensory such that the audience’s sight and hearing are

stimulated in concert. Such a combination of sensory stimuli forms a
complex synergism that can significantly enhance communication. This
powerful double-barreled combination of dual-sense stimulation
contributes in large measure to the compelling influence of motion
media;
5. It is a formal, authoritative channel of
communication. Accordingly, its power in informing
and entertaining lies in the communicator’s ability to
control visual and aural stimuli;
6. It is instrumental in behavior and attitude

modification – that is, attitude formation, change,
conservation, and canalization (directing a performed
attitude to a new direction);
7. It confers status upon issues, persons, organizations,

or social movements.
What are the different motion
media?
1. Film- also called a movie or motion picture, is a series of still or moving images
a.) Short Film
b.) Documentary Film
c.) Animation
2. Motion Pictures in Television

Television (TV) is a telecommunication medium for transmitting and receiving
moving images that can be monochrome (black-and-white) or colored, with or
without accompanying sound.
a.) Commercial Advertisements on TV
b.) Philippine Drama
c.) Reality Shows
d.) Game Shows
e.) Talk Shows
f.) Television News
3. Interactive Video - usually refers to a technique used to
blend interaction and linear film or video.
Example:
a. "Customizable" Online Interactive Videos
b. "Conversational" Online Interactive Videos
c. "Exploratory" Online Interactive Videos
4. Others (i.e. phone gaming, computer games, cinema)

Example:
d. Live Stream
e. Youtube
Advantages of Motion Media
 Motion: Better mastery of procedures, as opposed to stagnant images.
 Processes: Operations where sequential movement is needed can be shown.
 Safe Observation: Observing phenomena that might be dangerous to view directly.
 Skill Learning: Videos can be viewed over and over, so repeated observation of
skills is possible.
 Dramatization: Recreations of history and personalities; observing and analyzing
human relations problems.
 Affective Learning: Films for shaping personal and social attitudes; documentaries
and propaganda films to affect attitudes.
 Problem Solving: Open-ended dramatizations can leave viewers to solve problems
themselves.
 Cultural Understanding: Appreciation for other cultures by seeing video
depictions of them.
 Establishing Commonality: People with different backgrounds can discuss topics
after watching a video.
Limitations of Motion Media
 Fixed Pace: cannot be interrupted
 Still Phenomena: Motion media is sometimes unsuitable to other

topics such as those involving a map, a wiring diagram, etc.
 Misinterpretation: In documentaries and dramatizations especially,

intended messages are quite deep and complex. Because of that,
young viewers who lack maturity tend to misinterpret the message.
 Cost: Equipment and materials for motion media are expensive.

(e.g. DVD player, television, computer, etc.)
Application to Education
 video-based learning materials
 how-to videos (problem-based topics)
 public broadcast archives (current events, important events
like SONA, public speeches)
 educational films
 documentaries
 multimedia essays
 video call/video conference
 Interactive Videos

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MOTION MEDIA

2. It communicates the same message to mass audiences simultaneously,

3. It embodies messages that are usually impersonal and transitory;

4. It is multisensory such that the audience’s sight and hearing are

6. It is instrumental in behavior and attitude

7. It confers status upon issues, persons, organizations,

2. Motion Pictures in Television

4. Others (i.e. phone gaming, computer games, cinema)

 Still Phenomena: Motion media is sometimes unsuitable to other

 Misinterpretation: In documentaries and dramatizations especially,

 Cost: Equipment and materials for motion media are expensive.

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