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    Demystifying Digital Marketing: Online Advertising For Today's Hearing Practice

    Uploaded by

    Emre Bartın
    A digital marketing strategy for hearing practices consists of multiple elements working together, including modern responsive websites to attract patients and create a positive first impression; search engine optimization to help patients find the practice and appear in Google searches; online reviews to build credibility; paid advertising like Google AdWords to stand out from competitors and generate leads; and social media to connect with patients on a personal level. The strategy must be tracked and continuously improved to help the practice evolve online as the marketplace changes. A free website is being offered to conference attendees who sign up by October 31st.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Demystifying Digital Marketing: Online Advertising For Today's Hearing Practice

    Uploaded by

    Emre Bartın
    42 views15 pages
    A digital marketing strategy for hearing practices consists of multiple elements working together, including modern responsive websites to attract patients and create a positive first impression; search engine optimization to help patients find the practice and appear in Google searches; online reviews to build credibility; paid advertising like Google AdWords to stand out from competitors and generate leads; and social media to connect with patients on a personal level. The strategy must be tracked and continuously improved to help the practice evolve online as the marketplace changes. A free website is being offered to conference attendees who sign up by October 31st.

    Original Title

    Lugara 2019 Presentation

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    A digital marketing strategy for hearing practices consists of multiple elements working together, including modern responsive websites to attract patients and create a positive first impression; search engine optimization to help patients find the practice and appear in Google searches; online reviews to build credibility; paid advertising like Google AdWords to stand out from competitors and generate leads; and social media to connect with patients on a personal level. The strategy must be tracked and continuously improved to help the practice evolve online as the marketplace changes. A free website is being offered to conference attendees who sign up by October 31st.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    42 views15 pages

    Demystifying Digital Marketing: Online Advertising For Today's Hearing Practice

    Uploaded by

    Emre Bartın
    A digital marketing strategy for hearing practices consists of multiple elements working together, including modern responsive websites to attract patients and create a positive first impression; search engine optimization to help patients find the practice and appear in Google searches; online reviews to build credibility; paid advertising like Google AdWords to stand out from competitors and generate leads; and social media to connect with patients on a personal level. The strategy must be tracked and continuously improved to help the practice evolve online as the marketplace changes. A free website is being offered to conference attendees who sign up by October 31st.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 15

    DEMYSTIFYING DIGITAL MARKETING

    Online advertising for today’s hearing practice


    What’s ahead

    1. Meet

    2. Today’s Marketplace

    3. What is Digital Marketing?

    4. Modern Websites

    5. Search Engine Optimization (SEO)

    6. Online Reviews

    7. Pay-per-click (PPC)

    8. Social Media

    9. Track and Improve


    Meet

    Digital marketing for today’s hearing practice.

    • Hearing healthcare focused


    • 20+ years hearing industry experience
    • 20+ years digital media experience
    Today’s Marketplace
    Today’s hearing marketplace is fiercer than ever.

    • More competition
    • Traditional advertising methods ineffective
    • Changes in purchasing behavior
    • Internet has opened a world of options
    • More patients are online than ever before
    By the Numbers

    >80% >77%
    of Americans own a web-enabled device of Americans perform health-related searches online

    <1% 65+
    average ROI of Direct Mail campaigns fastest growing age group of social media users
    What is Digital Marketing?
    Digital Marketing is the promoting of a business or product online.

    A complete digital marketing strategy consists of


    many factors:

    • Modern Websites
    • Search Engine Optimization
    • Online Reviews
    • Paid Advertising
    • Social Media
    • and more
    Modern Websites
    A website is no longer just nice to have. It’s essential.

    All roads lead to your website:


    TV
    Radio
    • Positive first impressions
    • Branded Direct
    Mail
    • Mobile responsive
    • Relevant content
    • Website platform
    • Hosting
    Search Engine Optimization (SEO)
    Increasing the visibility of a business online by pushing it higher in relevant search results.

    • Top 5 Google results = 75% of all clicks


    • Algorithms
    • Two types
    • On-site SEO

    • Local SEO (Off-site)

    • Blogging
    1
    • 60%
    Success takes time
    2
    75% of all
    12%
    3
    clicks
    4
    <3% 5
    Online Reviews
    Online reviews can make or break a business.

    Online reviews:
    • Make up ~10% of Google’s SEO algorithms
    • Help more patients find a business online
    • Give credibility to a business

    ❑ 90% of consumers had their buying decisions influenced


    by a positive review.
    ❑ 86% of consumers had their buying decisions influenced
    by a negative review.
    Paid Advertising
    Pay-per-click (PPC): Pay only when your ads are clicked on.

    • Powerful lead generation


    • Google AdWords
    • Set a budget
    • Cost-per-click
    • Ad Copy
    • Dedicated Landing Pages
    • Continuous refinement
    Social Media
    Connect with your patients on a personal level.

    An effective social media strategy:

    • Localized
    • Consistent
    • Engaging
    • Drives patients to website with content
    Track and Improve
    A business evolves. A website should evolve with it.

    Any successful program should be tracked and updated.

    • Analytics
    • Content management
    • Support
    Summary
    A digital marketing strategy consists of many elements working together.
    Modern Websites

    SEO

    Paid Advertising
    Online Reviews
    • Attract patients • Help patients find • Build credibility • Stand out from the
    your business crowd
    • Create a positive first • Increase awareness
    impression • Appear in Google • Powerful lead
    searches • Appear in more generation
    • Properly built searches
    • Long-term strategy • Social media to
    connect on a personal
    level
    Special Offer
    For LAA conference attendees only.

    Get a FREE 20-page Website*

    • Be found by more patients online


    • 30 min. consultation and analysis
    • Sign up on iPads or scan QR code
    • Expires 10.31.19

    *Requires purchase of AudiologyPlus program. Free website offer applies to single-office location. Multi-site offices
    may incur additional charges.
    Thank You

    Continue the discussion: info@audiologyplus.com

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