Heritage and Conservation Pp.

HERITAGE AND CONSERVATION
STRATEGIES
Good heritage conservation strategies require (a)

better appreciation of the value of heritage assets
(both tangible and intangible), and (b) integration
of such strategies within the larger processes of
planning and development of a city or urban area.
Why heritage conservation?
 But, in the long run, effective conservation of
heritage resources not only helps in preserving and
safeguarding the resources, but also in revitalizing
local economies, and in bringing about a sense of
identity, pride and belonging to residents.
 Heritage conservation and urban identity / pride
 Heritage conservation is more than history
 Heritage conservation needs community participation and
involvement
 Heritage conservation leads to well-being / human security
 Heritage conservation is critical to job creation and poverty
alleviation
 Heritage conservation helps preserve intangible local
cultures
 Heritage conservation strongly influences sustainability
goals
 Heritage conservation through localization,
contextualization& and customization
The elements of a good strategy
 A typical heritage conservation strategy will take into consideration a
number of elements, including: understanding the value and need of
preserving and conserving local heritage assets for the local
community, placing an appropriate balance between the cultural,
natural, historical and other heritage assets, both tangible and
intangible. defining the role and purpose of heritage conservation,
including issues related to governance, education and awareness,
finance, technology and related aspects. building local stakeholder's
partnerships to identify and act on roles and responsibilities of each
stakeholder identifying the risks, challenges, or barriers facing heritage
conservation. opportunities or actions to strengthen heritage
conservation for different stakeholders, and its monitoring and
evaluation. Ultimately, it will be the strategy's localization,
contextualization and customization that will ensure its short and long
term success in preserving the local heritage.
 Heritage Conservation strongly influences sustainability goals -
A good heritage conservation strategy inherently takes into
account, the long term sustainability goals of the region.
 Developing a local meaning to sustainability
Much as a small local problem cumulatively becomes a global
problem, sustainability also starts with small, local actions taken
individually and on a daily basis. It is these small actions that
eventually helps attain broad sustainable development goals.
Sustainable development, by its very definition, is local in its
meaning!
 But sustainability is about people
That is why, at the center of the sustainability thrust, is the
ordinary citizen, lending a lifestyle, sustainable or not, that has an
eventual influence on the global environment. Sustainability is
about changing individual behaviours, about lifestyles choices and
about reducing our ecological impacts.
 Conservation is historical, cultural, and also ecological.
Using sustainability as an eventual goal in conservation strategies has the
added, multiplier benefits that will accrue over time. Conservation has to
therefore include issues related not only to cultural and historical, but to
ecological and natural assets of the locality as well.
 Promoting heritage conservation through sustainability goals
Putting a value to the local assets that we appreciate - historical, cultural
and ecological - is the starting point for heritage conservation and
preservation.
 Heritage localization
"Localizing" heritage action refers to the scale of the action. A good
heritage conservation strategy will have to ensure that the scale of the
action is local and micro in nature, and is - first and foremost - relevant to,
and benefits, the local community.
 Heritage contextualization
"Contextualizing" heritage action refers to the situation of the action. A
good heritage conservation strategy will have to ensure that the situation
of the local area where the intended action is to take place, is well
understood, and is - first and foremost - relevant to, and benefits, the local
community.
 Heritage customization
"Customizing" heritage action refers to the need for action. A good
heritage conservation strategy will have to ensure that the need for action
is understood, and is - first and foremost - relevant to, and benefits, the
local community.
Heritage Conservation and urban identity/pride - A good heritage
conservation strategy is critical to build a strong urban identity and pride in
our cities and towns.
Heritage Conservation and urban identity/pride - A good heritage
conservation strategy is critical to build a strong urban identity and pride in
our cities and towns.
 Urban Growth
Cities, particularly in developing countries, have been steadily growing at a
high rate, far outstripping population growth rates at the national or
regional levels. This growth has also been a result of rural population
migrating to urban areas to search for jobs and economic opportunities.
 Multi-cultural diversity
Cities therefore simultaneously present both a challenge and an
opportunity for their sustainable growth, and for building a good quality of
life. Most decision-makers fail to see the people themselves as a resource -
as most of them come from different regions and cultures, bringing with
them a broad multi-cultural diversity that can add to the 'salad bowl' of a
city (and not the 'melting pot' as we always think it is!!)
 Urban anonymity
But without the necessary economic opportunities and jobs sought by
urban populations, this has lead to a divided society of have's and have-
nots, of skills, finances and access to resources.
 Need for a 'handle’
Providing opportunities for cultural and heritage expressions in a multi-
dimensional society is a critical first step in any sound heritage
conservation strategy. This requires a 'handle' - an anchor of sorts - to
which people and their talents can revolve around.
 Urban identity
Many cities have reinvented themselves to develop this heritage
platform by building and emphasizing their historical roots and cultural
assets.
 City pride
The ultimate goal of all of the above actions - one that will ensure
success of a heritage conservation strategy - is to develop pride in
the residents of the city towards their culture and heritage.
Heritage Conservation is more than just history - A good heritage
conservation strategy incorporates all aspects of a region's heritage
- historical, but also natural and cultural.
 Current emphasis of heritage plans

Much of local and national government's plans for preserving 'heritage'
deals almost exclusively with physical assets, such as historical sites and
buildings - Palaces, temples, churches, mosques, tombs, and similar sites.
o But heritage is more than that
We need to remember that heritage is in fact more than just physical

buildings. The true heritage of an area is to comprehensively look at not
only the tangible assets, but intangible ones as well.
 Need for a broader outlook
A problem that is faced in heritage conservation is the vertical
demarkation of natural, cultural and historical heritage assets
between different departments and agencies, with little, if any,
coordination or integration among them.

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HERITAGE AND CONSERVATION

Good heritage conservation strategies require (a)

 Current emphasis of heritage plans

We need to remember that heritage is in fact more than just physical

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