Ministry of Tourism

Government of India

“Adopt a Heritage”
‘Apni Dharohar, Apni Pehchaan’

Project for Development of Tourist Friendly Destinations

September 2017

PROJECT GUIDELINES WITH MOU

www. adoptaheritage.in

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 GOVERNMENT OF INDIA

MINISTRY OF TOURISM

ADOPT A HERITAGE
‘Apni Dharohar, Apni Pehchaan’

Project for Development of Tourist Friendly Destinations

September 2017

1 Rationale

India has always been renowned for its rich cultural heritage. India’s glorious past and cultural
diversity make a potent blend which attracts millions of tourists each year to its tourist
destinations. India's rich heritage is abundantly reflected in the form of numerous temples,
palaces, monuments, forts etc. This has led to the increase in India's tourism particularly in the
heritage sites.

Tourism in India has registered a considerable growth in the last few years, ever since
additional initiatives were taken by the government of India to boost India’s image as a
destination for tourism. This also comes in the form of promotion of tourism sector as a brand
name Incredible India.

The heritage sites are facing common challenges primarily related to the creation and
operations and maintenance of the various infrastructural as well as service assets. There is a
need to develop a robust mechanism for the provision of basic amenities on an immediate
basis and advanced amenities on a long term basis.

This project is envisioned to synergize with other Infrastructure development schemes in

collaboration with Ministry of Culture and other Ministries, with the idea of positioning tourism
as a driving force for targeting more Foreign Tourist Arrivals as well as Domestic Tourist
Arrivals, building synergy in the development of amenities across the identified heritage sites,
enhancing overall tourist experience and economic development of the region.

2 Vision Statement

Ministry of Tourism in close collaboration with Ministry of Culture and Archeological Survey of
India (ASI) envisages developing the heritage sites, monuments and any other tourist sites by
making them tourist-friendly to enhance the tourism potential and their cultural importance,
in a planned and phased manner.

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3 Objectives

Objectives of the project are to:

 Develop basic tourism infrastructure in and around heritage monuments and any other
tourist sites.
 Inclusive tourist experience for heritage site / monument or tourist site.
 Promote cultural and heritage value of the country to generate livelihoods of local
communities of respective heritage site / monument/ tourist site.
 Enhance the tourist attractiveness in a sustainable manner by developing world class
infrastructure at heritage site / monument or tourist site.
 Create employment through active involvement of local communities.
 Harness tourism potential for its multiplier effects in employment generation and
economic development.
 Develop sustainable tourism infrastructure and ensuring proper Operations and
Maintenance therein.

4 Approach

Ministry of Tourism in close collaboration with Ministry of Culture and Archaeological Survey
of India (ASI) envisages providing world class tourist facilities at the various heritage site /
monument or any other tourist site. across the country. Besides providing an inclusive tourist
experience it will help in giving due recognition and also in preserving the rich and diverse
heritage across the country. ASI as on date protects 3,686 ancient monuments and
archaeological sites including 36 world heritage sites, giving a glimpse of the sheer richness,
variety and diversity in India. These monuments form an integral part in promoting tourism by
attracting domestic and international tourists in the country. To tap the true potential of these
monuments, we need to provide basic and advanced amenities, illumination, night viewing
facilities with safety and security to tourists, adaptive use of heritage site within permissible
guidelines of ASI, and an overall enhanced tourist experience that will result in increase of
domestic and foreign tourist footfall.

The heritage site / monument or any other tourist site are selected on the basis of tourist
footfall and visibility. The project entails to handover heritage sites and monuments for
adoption to the private and public sector companies and individuals (who would be known as
“Monument Mitras”) for providing basic amenities and complete operation and maintenance
(O&M) initially for the 5 years subject to review at any time, regular monitoring and feedback
mechanism from all the stakeholders including tourists.

The assessment of need gap and existing service levels would be carried out for heritage sites,
monuments and any other tourist site which would be a joint exercise of the ‘Proposed
Monument Mitras’ with Ministry of Tourism, Ministry of Culture and ASI. The ‘Proposed

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Monument Mitras’ would be the ones who put forth their interest through ‘Expression of
Interest’ for selection of heritage site / monument or tourist site.

In the indicative list of sites, the heritage sites/monuments are categorized as green, blue and
orange on the basis of tourist footfall and visibility. Requirement of basic amenities would be
calculated based on the asset wise service level benchmarking. The Monument Mitras are
supposed to present vision for development of all necessary/mandatory basic amenities and
advanced amenities for each of the heritage site that they take up as a package (combination
of Green-Blue-Orange) enlisted and any other heritage sites, monuments and tourist site. The
most competitive and innovative vision would be considered as the successful bidding entity.
The interested parties selecting more numbers of monuments from orange and blue category
shall be given higher weightage. Bids would be primarily evaluated on the basis of capacity of
bidders, their success stories in delivering similar projects, value addition to the selected
heritage sites. This concept of innovative bidding is defined as ‘Vision Bidding’.

5 Management Structure

The management structure would consist of the following committees and stakeholders whose
functioning would be as such:

A. Oversight and Vision Committee:

Committee Composition:

1 Co-chaired by Secretary (Tourism) and Secretary (Culture) Chairperson

2 Director General (ASI) Member
3 Director General (Tourism) Member
4 Additional Secretary (Culture) Member
Convener of the
5 Additional Director General (Tourism) /Joint Secretary (Tourism)
committee
Representatives from other Ministries/departments who can be
6 Member
co-opted as and when required for co-ordination

Roles & Responsibilities:

 Enunciate the vision and chalk out the road map for the project and provide platform for
exchange of ideas.
 Coordinate to oversee all operations, steer, and review and monitor overall performance of
the project and provide guidance on specific issues relating to the project.
 Conduct the ‘Vision Bidding’ and select the ‘Monument Mitras’ from the bidders after
evaluation
 Oversee the planning, sanctioning and execution of the project sites and also the overall
monitoring.

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 Power of termination of MoU of Monument Mitras in case of noncompliance of guidelines
and EoI, or any other reason of non-performance.

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B. Implementation Committee:

Committee Composition:

1. Co-Chaired by Director General (Tourism) & DG, ASI Chairperson

2. Member Secretary, National Monument Authority Member
3. Additional Director General (Tourism) Convenor
4. Joint Secretary (Culture) Member
5. Additional Director General (ASI) Member
6. Director (Travel & Trade) Convener of the committee
To support Implementation
7. PMC (Project Management Consultant)
Committee

Roles & Responsibilities:

 Guide the selected ‘Monument Mitras’ for getting the necessary clearances, approvals and
NoCs.
 Assist the ‘Monument Mitras’ in the ‘joint inspection’ exercise in each of the heritage site /
monument or tourist site for the ‘Need-Gap Analysis’.
 Recommend mid-course corrections in the implementation tools.
 Periodical oversight and review of proposed/ongoing projects.
 Ensure co-ordination among the Ministry of Tourism, Ministry of Culture and ASI.

C. Monument Committee: (Composition & Functions)

Committee Composition:

1 Director (Travel & Trade) Chairperson

2 Assistant Director General (Travel & Trade) Convener
Superintending Archaeologist(s) of the various
circles involved / Representative of State Archeology
3 Member
Department / Concerned representative of State
Government.
4 Representative of the Monument Mitras Member
5 Concerned Regional Director of the India Tourism Member
Representative of Tourism & Travel Industry can be
6 Member
coopted as an when required for Industry Inputs
To support Monument
7 PMC (Project Management Consultant)
Committee

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Roles & Responsibilities:

 Providing NoC for executing planned interventions at the selected heritage

sites/monuments.
 Assisting the Executing/Implementing Agencies (of the selected ‘Monument Mitras’) in the
implementation of works.
 Assisting the Executing/Implementing Agencies (of the selected ‘Monument Mitras’) in the
Operations and Maintenance of the heritage site / monument / tourist site.

D. Monument Mitras

Public / Private sector companies or individuals successfully selected through the process of
‘Vision Bidding’, on a competitive basis for the project shall be called as Monument Mitras.
Various roles and responsibilities of the Monument Mitras shall be as mentioned below.

Roles & Responsibilities:

 Prepare detailed Vision Bidding document for all the heritage sites/monuments that they
plan to adopt (At least one monument from each category of the listed monuments forming
a package).
 Carry out need gap analysis in each of the heritage site / monument or tourist site that they
are taking up for adoption.
 Get the necessary approvals, clearances, NoCs etc. soliciting the guidance of the Monument
Committee.
 Do the entire end to end work of creation of assets and services of the required levels and
standards as per approved vision, proposal and MoU.
 Carry out Operations and Maintenance (O&M) of the assets and services created.
 Assist the Implementation Committee in the mid-course corrections and provide feedback
in a periodic manner.

E. Project Management Consultant

Other than the Roles & Responsibilities of the PMC as part/member of Oversight and Vision
Committee, Implementation Committee and Monument Committee, PMC has to adhere to
following roles and responsibilities:

 Coordination with the Monument Mitras for vision presentations and final preparation of
the Vision Bidding Document
 Assist the Oversight and Vision Committee in the evaluation of the Vision Bidding
Documents from the Monument Mitras
 Assist Implementation Committee in project implementation, periodic reporting of
implementation status and mid-course corrections if any

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 After completion, compilation and analysis of survey data of tourist experiences and
feedback and service level achievement details as provided by the Monument Mitras.
 Assist the Implementation Committee in the mid-course corrections and provide feedback
in a periodic manner.

6 Vision Bidding

Approach gives brief idea about concept of Vision Bidding. Monument Mitras (private and
public sector companies and individuals) shall have to prepare the resilient vision for each and
every monument under the project. The visions from all the bidders would be then evaluated
on the definite parameters. The bidders need to do detail existing situation analysis and vision
development for each and every individual monument or heritage site.

6.1 Existing Situation Analysis

Monument Mitras shall carry out need gap analysis of the basic amenities within and around
the monument site. Following studies and inter alia shall be imperative part of the existing
situational analysis:

 Existing and past trend of tourist footfall

 Projection of tourist footfall with short term, midterm and long term tourist infrastructure
requirements analysis
 Finalization of proposed interventions footprint based on the trend analysis and projections
 Prioritization of amenities and preparation of architectural area program for the proposed
interventions
 Analysis of available fund versus proposed amenities

6.2 Vision development

Private and public sector companies and individuals usually have strategies for CSR
expenditures. The ‘Monument Mitras’ need to finalize the Vision statement and its
implementation strategy for each and every monument and site they are bidding for.

Some of the representative visions are;

 Target balanced growth with increase in domestic and foreign tourist footfall to the heritage
site / monument or tourist site
 Provision of world class tourist amenities at the heritage site / monument or tourist site.
 Cleanliness- Swachh aur Sundar Paryatan Sthal
 Sustainable tourism development

The vision shall be clearly articulated to a granular detail of the project. The imperative
sections of the vision are mentioned below:

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 Transforming Vision in to the area program and development footprint
 Concept Master Plan (CMP) of the site area
 Pedestrian and vehicular movement regulations to be introduced (if any)
 Adherence of ASI norms and guidelines in construction and development on site
 Implementation Plan, phasing and costing
 Operation and maintenance plan and funding mechanism in the initial and further phases

6.3 Operations and Maintenance Plan

Monument Mitras shall provide detailed operations and maintenance plan for each
monument/ heritage site. The plan should include following parameters:

 Details of current operation and maintenance

 Whether Monument Mitras want to take the entire monument/ site for operation and
maintenance or not
 Quantification of Monument Mitras contribution in operation and maintenance in terms of
components and funds

6.4 Visibility Requirement and Plan

Monument Mitras shall provide detailed visibility requirement plan. The plan should include
below mentioned details:

 Requirement of visibility
 Analysis on whether the visibility is in sync with the ASI guidelines and not disturbing the
aesthetics, architectural style and ambience of the heritage site / monument or tourist site.
 Visuals of the visibility
 Quantifying the interventions and mapping them in the Site Master Plan

6.5 Evaluation of Vision Bidding

Vision bidding would be evaluated based on above-mentioned criteria in Vision Bidding

Due weightage will be given to the parameters given in the table below

Sl. No. Parameter for selection of Monument Mitras under Adopt a Weightage
Heritage (%)
1 Existing Situation / Need – Gap Analysis 10
2 Vision development 35
3 Adoption of sites having lesser visibility and footfall* 10
4 Operation and Maintenance Plan 25
5 Visibility Requirement and Plan 10

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 6 Credentials of Monument Mitras 10

*Note: It would be mandatory for Monument Mitra, who is opting for a monument from green
category to choose at least one site from either orange or blue category. However, the
Monument Mitra will have full flexibility to choose any number of monuments from orange
/blue without opting in green category. The interested parties selecting more numbers of
monuments from orange and blue category shall be given higher weightage.
The PMC would prepare the detailed checklist and toolkit for submission and evaluation of
Vision bidding and to make the process clear and transparent.

7 Identified Heritage Sites

The Project include heritage sites, monuments and any other tourist sites. Going forward to
further phases the list of heritage site / monument or tourist site may get amended and
expanded to other sites. As discussed in the approach the indicative list of monuments is
categorized based on visibility and tourist footfall. Indicative list of categorized heritage sites/
monuments can be accessed from project website www.adoptaheritage.in

8 Services Level Benchmarking for Assets (Annexure 1)

At present many heritage site and monuments lack basic tourist amenities. The heritage sites
and monuments shall be provided with basic and advanced amenities as per the tourists’
requirements ensuring world-class facilities.

The tourist amenities have been divided in to two categories as per the project guidelines:

A. Basic amenities

Basic amenities are important aspect in tourism as it triggers the popularity of the place; it
also facilitates repeated visits and mouth to mouth publicity as a promotional aspect. Basic
amenities at any tourist place are first and foremost right of the tourist as every single visit to
the monument gives impetus to the local economy. Basic amenities are important irrespective
of their financial feasibility in project structuring.

The basic amenities within and surrounding areas are categorized as below:

 Public conveniences
 Ease of Access
 Aesthetics and cleanliness of site
 Illumination
 Backlit signages

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Representative list of inter alia basic amenities:

 Public conveniences of international standard

 Clean drinking water facilities
 Swachh Monument (Cleanliness of the monument, including complete polythene ban)
 Barrier Free Monuments/ Accessibility for All: differently-abled friendly toilets, ramps,
wheelchair facility, braille signages, monument models
 Informatory and Directional Signages
 Wi-Fi
 App based Multi lingual Audio-Guide
 Cloak room, shoe-racks/covers etc.
 Point of Sale Terminal (PoS) machines at the Ticketing Counters to promote cashless
transactions
 Basic souvenir shop promoting local art and craftsmanship)
 Illumination

B. Advanced amenities

Advanced amenities shall be planned as per the identified monument’s tourist footfall and
financial feasibility of proposed interventions.

List of inter alia advanced amenities:

 Snack Counter ( Ready to Eat Snacks & Drinks )

 Facilitation of night visits to monuments under adaptive use within permissible guidelines
of ASI
 Advanced surveillance system (Like PTZ based CCTV cameras)
 Tourist Facilitation cum Interpretation Centre (Tourist Multi-Purpose Centre) with facilities
like museum, shopping/souvenir shop, cloakroom, toilet, drinking water, money exchange
etc.
 Digital Interactive Kiosk, Digital (LED) screening
 Light and Sound Shows with regular cultural shows
 Battery-operated vehicles
 Advanced tourist flow management system linked with carrying capacity of the
monuments

Monument Mitras interested in adopting monument shall be required to carry out the
need gap analysis for all the selected monuments which is a joint exercise. The vision
bidding should reflect the assessment of every individual monument. Further bidders also
have to prepare vision plan for all the opted monuments in a package. The proposed
amenities and facilities under the vision should be as per the service level guidelines
mentioned in Annexure 1.

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9 Promotional guidelines for Monument Mitras - (Visibility to the initiatives)

In addition to associated pride in adoption of the India’s key heritage monument, Monument
Mitras shall be provided with opportunities for their brand promotion in lieu of their CSR
initiatives under the project subject to approval by the Oversight & Vision Committee.

Selected monuments for the program are nationally and internationally known with highest
tourist footfall in the country. At present all the monuments are being taken care by
Archeological Survey of India (ASI). ASI has statutory guidelines and heritage bye-laws for
development within and around monument under the ‘Ancient Monument and Archeological
Site and Remains Act, 2010’ and other Acts and Regulations. The proposed promotional
material installation shall be strictly in adherence to these statutory guidelines. Visibility to the
Monument Mitras would be within the framework of statutory guidelines.

Further visibility would be given to the Monument Mitras in lieu of the advanced amenities
provided. They would also be given extra provision to work on cross subsidization model to
augment their financial resources.

10 Monitoring

The entire program would be 'service oriented’. Provision of basic and advanced amenities
would be assured to the tourists visiting the heritage sites. Targets for service delivery would
be pre-set and benchmarked before being accepted as yardsticks to measure. Monitoring
activities would be carried out during project implementation and also throughout its O&M
period.

 Oversight and Vision Committee would periodically monitor the project through
designated officers and Project Management Consultant (PMC).
 Both online & offline mode monitoring would be done.
 Monument Mitras shall submit the service delivery report with tourist feedbacks by 5th of
every month.
 Periodic audit will be carried out by the PMC.

11 Vision & Financial Structure

The project focuses on active participation of Monument Mitras (Public and Private sector
companies and individuals) to ensure a sustainable model formulation. The Project plans to
adopt the taglines as “Adopt a Heritage- Apni Dharohar, Apni Pehchaan” and invite them in
owning and partnering with Ministry of Tourism, Ministry of Culture and ASI in this initiative.

Major part of capital and recurring cost shall essentially be through private sector and public
sector participation essentially through CSR. The participation of individuals is also desired.

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In the latter phases resources can be channelized from various funding routes and by having
convergence of programmes/ schemes with other ministries.

Monument Mitras can associate pride with their CSR Activities and shall also get limited
visibility in vicinity of the heritage sites and Incredible India web portal subject to approval by
Oversight & Vision Committee.

12 Project Duration

This project is initially proposed to be implemented for 5 years subject to the review of the
performance at any time. In case of unsatisfactory performance and non-compliance of
guidelines the MoU is liable to be terminated.

13 Management Plan

The tentative operation and maintenance costs of the monument shall be worked out by
Monument Mitras at the time of ‘Vision Bidding’ as mentioned in their ‘Vision & Financial
Structure’ section and emphasis shall be given to working out options for sustainable
operation and maintenance models through innovative revenue generation options. In
maintenance of the assets created, the experience and expertise of delivering similar projects
by the respective Monument Mitras shall be leveraged.

14 Expected Outcomes

The outcome of the proposed development of tourist amenities at various heritage sites shall
be regularly evaluated and measured on the following parameters:

 Increase in tourist footfall.

 Improvement in overall tourism sector perception
 Increase in employment generation.
 Enhancement of awareness and development of skills & capacity to augment heritage
tourism with value added services.
 Increase in private sector and public sector participation at the identified monument sites.

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 ANNEXURE 1: ASSET SERVICE LEVEL GUIDELINES

The representative guidelines are mentioned in this Annexure 1, however the proposed asset
preparation should as per the heritage bye-laws of respective monuments. At any conflicting
juncture heritage bye-laws will supersede asset service level guidelines. Bidder shall also refer
national building code (NBC), urban development (URDPFI) guidelines, CPHO norms and
timesaver standards (TSS) for better planning of amenities and other relevant national laws,
regulations, guidelines etc. Also reference to the GAMASI guidelines (can be downloaded
separately from project website) prepared specially for this project to ensure ‘accessibility for
all’.

Toilet Facility

 The toilet building should have separate screened access for men and women, with
adequate supply of hot and cold water, liquid soap dispensing units, and automatic hand
dryers.
 Separate toilets should be provided for physically challenged persons with units planned
to provide level access and ease in usage of the facility.
 Toilets units should be well ventilated have exhaust fan and air fresheners.

S.No. Sanitary Unit For Male For Female Recommended Sizes

(see Figure 1) (indicative only) (indicative only) (SBM) (in mm)
(optimum) (minimum)
1. Water Closet 1 per 200 persons upto 1 per 100 persons
500 persons; for over upto 500 persons; for 900 x 1200 750 x 900
500 add at the rate of 1 over 500 add at the
per 500 persons or part rate of 1 per 500
thereof. persons or part
thereof.
2. Ablution Taps One in each W.C. One in each W.C.

3. Urinals (for male) One for 250 persons or - 575 x 675 500 x 600
part thereof.
4. Wash Basins One per W.C. and One per W.C. 1750 x 1500 x
urinal provided provided 1500 1200

5. Baths NIL (except at temple NIL (except at temple 1050 x 900 x 1050
complexes); can be 2 - complexes); can be 2 1200
5 in number - 5 in number

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6. Baby Changing 1 or 2 in number (see Figure 2)
Stations

Figure 1: Sample Toilet Design Figure 2: Baby dressing station

Drinking Water Facilities

 Drinking water facility should have automatic/ ergonomically designed automatic

dispensing units to minimize use of disposable glasses.
 Push-tap water dispensing outdoor units
 Mandatory RO based supply unit deployment.

Feature Indicative design specification

Drinking Water Fountain 1 per 200 persons or part thereof
Specification for differently-abled, children See Figure 3 (dimensions in mm)
and elderly

Figure 3: Indicative placement of drinking water facility for differently-abled

Waste Management and general cleanliness

 Deployment of two bin system (biodegradable/non-biodegradable or dry/wet). (see Figure

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 4)
 Strict restriction of food items inside the premises for personal consumption / feeding
animals etc. Complete polythene ban inside the premises.
 Deployment of semi-automatic path cleaning machines.
 Educating people on general etiquettes near Point of Sale through video walls/
Interpretation Centre/signages etc.

Colour Code Waste Type

(Paper Waste: Recyclable, Dry) – Paper,
Green
Plastic, Tins Cans, Metals, Cloth etc.
(General Waste: Bio-degradable, Wet) – Food
Blue
Items

Figure 4: Two Bin system

Accessibility for All

 Accessible Toilets (see Figure 5).

 Basic coverage of accessibility through easy ramps and railings (see Figure 6).
 Wheel chair facility with assisting personals if demanded.
 Select 3D based artworks / models for visually impaired tourists.

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Figure 5: Basic design specification for toilet unit

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Figure 6: Design specification for approach ramps for differently abled people

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Audio Guides

 Location based assisted guidance in different languages (conventional pre-recorded).

 App based software using location based guide system.
 Download link for App based online guide to be provide at PoS and Ticket. App shall be
capable of assisting tourists for information and directional assistance.
 Free Wi-Fi facility to be extended on downloading of Audio Guide App.

Wi-Fi Facilities/Net based facilities (see Figure 7)

 Free Wi-Fi facility for every ticket issued for initial thirty minutes. Payment-based beyond
thirty minutes.
 System shall be capable for both National and International mobile numbers (handsets)
for OTP generation.

Guiding Specifications from TRAI’s Public Open Wi-Fi framework Architecture & Specification
(Version 0.5) 12th July, 2017:

 Captive portal must allow standard connection and authentication as per this specification.
 Wi-Fi Provider must provide choice to user to select a package with clear details of the
package.
 Captive portal should respect and handle preferred payment scheme for users and allow
seamless collection of payment once the package is selected.
 Wi-Fi provider must comply and be certified with regulatory and security rules for payment
transactions, auditing, and storage/handling of any sensitive payment information.

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Figure 7: Key plan for Wi-Fi framework

Information Signage

 Material of construction to align/match/camouflage with monument architecture.

 Focus light on the display boards (see Figure 8).
 Signage to depict
 Historic Information related to heritage structure.
 Locations map of the asset / destination / current location/vis-à-vis other tourist places.

Figure 8: Sample design for information signage

Directional Signage (see Figure 9)

 “Heritage Heritage Site/ASI Ticketed/Protected icon along with “Incredible India” logo at
the entrance of the site which shall be clearly visible from a minimum distance of 250m
from the access road.
 Clear visible signage indicating the location and distance from the asset shall be displayed
at a distance of 5km, 2km, 1km, 750m, 500m and 250m from the access road.
 Directional signage for various facilities in the heritage site/monument complex.
 World Heritage Site (if applicable) signage design to be placed to have a brand value.

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Figure 9: Design guidelines for directional signage

Snack Counter

 Unit - Capacity to serve 35-50 persons at any time.

 Snack Counter to have modern kitchen including exhaust system.

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 Level access for differently-abled people.
 Snack Counter food should be FSSAI certified.
 Clean drinking RO water available
 Clean toilets.
 A minimum of 1 table without stools or seats attached to the floor for every 10 tables.
 Accessible Entrance
 Strict Adherence to CPWD Guidelines and Space Guidelines for Barrier Free Built
Environment.

Ticketing

 Smart ID based system which will be able to scan all National ID cards and all International
Passports and extract data for statistics (Capable of capturing basic data like Age and
Nationality / Passport Number). This will help in proper data collection.
 Bar code based computerized receipt given to all ticket holders.
 Security agencies or person deployed at entry and exit gates should be able to scan the
tickets using barcode reading device/Proper Checking.
 Real time tourist footfall counters communicating with State Tourism Department with
inbuilt facility of removing duplicity of tourist footfall in the city / destination.

Surveillance system

 Basic CCTV surveillance system with video walls and recording system.
 The cameras should be 360 degree rotatable with night vision capability and high
resolution (PTZ cameras).
 Dedicated control Room with full backup recording facility under local police control.
 No camera / infra deployment on the main heritage structure.
 Decrease in manual security personals and increased deterrence through CCTV system
deployment.
 Fine / Police reporting mechanism on occurrence of property mishandling / security cases
etc. CCTV feed to be relayed at nearest police station.

General Illumination

 LED based energy efficient illumination system.

 Uniform illumination as per required illumination intensity level.
 System with functionality of automatically switching on based ambient visibility levels.
 Intelligent sensors with capability of relaying information about system fault.

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Night Viewing

 Single shade (White / Yellow) façade illumination.

 Intervention aimed at increasing the appeal of the heritage structure keeping its ethos
intact to enable increased visiting time and increase the tourist footfall for the heritage
site/monument.
 To position heritage sites as a “Night Attraction” which can be viewed from outside while
taking a ‘night tour of the city’.
 Reference to National Lighting Code (NLC-2010), Part 6: Exterior Illumination, Section 4 –
Decorative Lighting (Monument, Park and Garden).

Interpretation Centre

 Facilities for dissemination of knowledge of cultural or natural heritage to tourists; it

provides the visitor an interpretation of the place of interest through a variety of media,
such as video displays and exhibitions of material.
 The Tourist Interpretation Centre shall offer a combination of educational activities that
are designed to reveal meanings and relationships through the use of presentations,
original objects, first-hand experience, graphic illustrations, activities, or media designed
to help people understand, appreciate, and care for the natural and cultural environment.
 Suitably located preferably in proximity of destination.
 Accessible for tourists and differently-abled visitors (wheelchair accessible).
 Provide interpretive and educational information to the visitors (including those with
physical, sensory, and cognitive impairments) about tourism, its diverse products, culture,
heritage, the various tourist projects/ destinations and its facilities, visitor security and
safety, the geographic area where the project is located, and the cultural and natural
resources of the area.
 Enable interpretation and education through alternative formats to accommodate the
needs of persons with disabilities.
 Structured to enhance the public understanding of tourism and its contribution to the
State, understanding of the archaeological, historical, human-made, natural, and cultural
features of the country.
 The Centre shall be spacious and designed for easy and convenient circulation of tourists
through the displays/ exhibits used for interpretation within the premises.
 All audio-visual presentations, photographs, taped messages, and other interpretive
materials shall be accurate, current, and communicated effectively to the visitors.
 Well-structured tour, evacuation routes and assembly points.
 May include facilities like souvenir shops, currency exchange, ATMs etc.

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Figure 10: Indicative plan for interpretation centre

Digital Interactive Kiosks

 Kiosks to assist in information dissemination in different languages related to history,

culture, tourism and facilities available in the campus.
 Location map including current location.
 Shall be equipped to guide nearby tourist destination and facilities such as ATMs, taxi/bus
stand, markets, hotels etc.
 To be located indoors, preferably inside the interpretation centre or ticketing lobby.

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Figure 11: Digital Interactive Kiosks

Miscellaneous

 First-aid facilities, fire-fighting system to be installed at a suitable point depending upon

the heritage site/monument complex.
 These should be regularly checked for functioning and validity

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 ANNEXURE 2: Draft MOU

Memorandum of Understanding

THIS TRIPARTITE MOU is executed on this ________day of ___________2017 at _____________

among
MINISTRY OF TOURISM, Government of India, having its office at Transport Bhawan, 1, Parliament
Street, New Delhi – 110001 acting through its Secretary, hereinafter called “MoT” which
expression shall, unless repugnant to the context of meaning thereof, include its successors and
permitted assigns of the FIRST PARTY
AND
MINISTRY OF CULTURE, Government of India, having its office at ‘C’ Wing, Shastri Bhawan New
Delhi – 110015 acting through its Secretary, hereinafter called “MoC” which expression shall,
unless repugnant to the context of meaning thereof, include its successors and permitted assigns
of the SECOND PARTY
AND
(choose one of the following out of three for becoming the Third Party)
ARCHAEOLOGICAL SURVEY OF INDIA (ASI), Department of Culture, Government of India, having its
office at 11, Janpath, New Delhi-110001 acting through its Director General (hereinafter called
“ASI” which expression shall, unless repugnant to the context of meaning thereof, include its
successors and permitted assigns) of the THIRD PARTY/OR

DEPARTMENT OF STATE ARCHAEOLOGY, MUSEUMS & HERITAGE/DEPARTMENT OF ARCHAEOLOGY

& MUSEUMS (or called by whatsoever name designated for the department), Government of
_______________ having its office at____________________________________ acting through
its Secretary/Commissioner (hereinafter called Department of State Archaeology which
expression shall, unless repugnant to the context of meaning thereof, include its successors and
permitted assigns) of the THIRD PARTY/OR

DEPUTY COMMISSIONER/ DISTRICT MAGISTRATE/COLLECTOR (or called by whatsoever name

designated for the post)______________________DISTRICT having its office at
__________________________________________acting through its Deputy Commissioner
(hereinafter called DC _____________ which expression shall, unless repugnant to the context of

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meaning thereof, include its successors and permitted assigns) of the THIRD PARTY (choose
whichever is applicable)
AND
______________________________________a Company/Trust incorporated under the
companies Act, 1956/Trust Act, having its registered office at
________________________________ (hereinafter referred to as __________________) of the
FOURTH PARTY to be called henceforth ‘Monument Mitras’.

WHEREAS:
(a) The Ministry of Tourism in collaboration with Ministry of Culture and ASI has announced a
project “Adopt a Heritage” for adoption of heritage sites/monuments in collaboration with
the Monument Mitras through Government Order No.________________ dated
_____________ which enables in the initial phase, adoption of 93 heritage sites/monuments
to provide and maintain various basic and advanced amenities as decided by the ‘Oversight
and Vision Committee’, such as public conveniences, drinking water, cleanliness of the
monument, accessibility for all, signage, WiFi, cloakroom, illumination and night viewing,
snack counter, surveillance system, tourist facilitation cum interpretation centre, digital
interactive kiosk, light and sound shows etc.,
(b) WHEREAS _____________________ through its Corporate Social Responsibility
Policy/PPP/other investment model, intends to take up the _______________ heritage
site/monument under “Adopt a Heritage” project.
(c) WHEREAS 93 destinations proposed in this project are under supervision of nodal
department: Archaeological Survey of India (in this phase)/Department of State Archaeology,
Museums & Heritage/any other department etc. (in the further phases),

1.0 DEFINITIONS
1.1 “Nodal Department” means Archaeological Survey of India, Department of State
Archaeology, Museums & Heritage, other departments etc.,
1.2 “Cost” means the cost of preparing a development plan, detailed project report as contained
in the estimate.
1.3 “Development” means the construction, landscaping, illumination, operation and
maintenance activities related to provision, development and maintenance of amenities and
tourist facilities.

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1.4 “Heritage Sites/Monuments” means a monument declared as of national importance by the
Central Government as per the Ancient Monument Archaeological Sites and Remains Act,
1958 and corresponding states’ acts related to it.
1.5 “Heritage Sites/Monuments” mean those that have been identified under the adoption
programme vide Government Order No.________________ dated ________________,
other places added as, and when the ‘Oversight and Vision Committee’ desires.

NOW THIS MEMORANDUM OF UNDERSTANDING WITNESSETH AS FOLLOWS:

2. M/s______________________ is interested to take up the cause of adoption of tourist

destinations as one of the Corporate Social Responsibility initiatives/ PPP/other investment
model and accordingly has identified ___________________________‘Package’ having the
following heritage sites/monuments
_______________________________________________________________________ for
the same and intends to provide various facilities in consultation with Nodal Department
(ASI/custodian of tourist site) (hereinafter called the “Project”)

3. The ‘Oversight and Vision Committee’ has consented to the developmental activities
proposed by the Fourth Party at the heritage site/monument and agrees to the same.
Accordingly, the above mentioned committee will not enter into any understanding of MoU
with anyone else for the performance or undertaking of any activity that is within the scope
of this understanding mentioned hereinabove during the tenure of this Memorandum of
Understanding.

4. Fourth party (Corporate/PSU/their Trust) shall prepare a comprehensive plan before

commencement of actual work at the destination by itself and undertake the execution work
directly or outsource the work through a component agency under its overall supervision and
that of Nodal Department.

5. Implementation Committee shall ensure display of name, logo and matter mentioning
contribution towards the developmental activities undertaken by the Fourth party at the site.

6. Implementation Committee will acknowledge the contribution by the fourth party towards
developmental activities by way of signage/plaques etc. at appropriate place. The placement,
contents and size of the signage/plaques etc. will be decided with mutual consent with the

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 ‘Oversight and Vision Committee’ while ensuring that the same is in tune with the aesthetic
value of the monuments and surroundings of destinations.

7. Details of the work cost and time schedule to be undertaken by the Fourth Party is as per
Annexure-4 (to be added).

8. FINANCING AND SCHEDULING

8.1 Fourth party agrees to finance the activities, operate and maintain the facilities on their own
as approved by the committee in Annexure-5 (to be added) rather than transfer of funds to
any Government body or department.
8.2 Fourth party agrees to ensure that adequate funding is provided to improve and maintain the
facilities for initial 2 years extendable up to 5 years as per the timelines explained in Annexure-
6 (to be added).
8.3 The adoption period is for initial 2 years. MoU shall be extendable up to 5 years with mutual
MoU between all the parties.
8.4 Implementation Committee agrees to appoint independent evaluator and to periodically
evaluate implementation of the project.
8.5 Monuments Committee agrees to facilitate and help in obtaining all approvals/consent from
the concerned departments in a time bound manner.
8.6 Fourth Party agrees during period of adoption that no revenue shall be generated from the
public as collection fee, convenience fee etc. However, in case any fees are planned to be
charged it will be subjected to specific clearance of the relevant Government parties to the
MoU.

9. It is mutually agreed that this MOU shall not in any way alter the legal status of the
monument/developmental activities that vests and shall always remain vested with the ASI
(Government of India)/State Department of Archaeology and Museums/concerned
department etc.

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10. DURATION OF MOU

10.1 This MOU shall be valid for a period of 5 years from the date of signing extendable to a period
of 5 years as decided by the parties to the MOU.

11. MANAGEMENT STRUCTURE

The management structure would consist of the following committees and stakeholders whose
functioning would be as such:
A. Oversight and Vision Committee:

Committee Composition:

1 Co-chaired by Secretary (Tourism) and Secretary (Culture) Chairperson

2 Director General (ASI) Member
3 Director General (Tourism) Member
4 Additional Secretary (Culture) Member
Convener of the
5 Additional Director General (Tourism) /Joint Secretary (Tourism)
committee
Representatives from other Ministries/departments who can be
6 Member
co-opted as and when required for co-ordination

Roles & Responsibilities:

 Enunciate the vision and chalk out the road map for the project and provide platform for
exchange of ideas.
 Coordinate to oversee all operations, steer, and review and monitor overall performance of the
project and provide guidance on specific issues relating to the project.
 Conduct the ‘Vision Bidding’ and select the ‘Monument Mitras’ from the bidders after
evaluation
 Oversee the planning, sanctioning and execution of the project sites and also the overall
monitoring.

B. Implementation Committee:

Committee Composition:

1 Additional Director General (Tourism) Chairperson

2 Joint Secretary (Culture) Member

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 3 Additional Director General (ASI) Member
4 Director (Travel & Trade) Convener of the committee
To support Implementation
5 PMC (Project Management Consultant)
Committee

Roles & Responsibilities:

 Guide the selected ‘Monument Mitras’ for getting the necessary clearances, approvals and
NoCs.
 Assist the ‘Monument Mitras’ in the ‘joint inspection’ exercise in each of the heritage
sites/monuments for the ‘Need-Gap Analysis’.
 Recommend mid-course corrections in the implementation tools.
 Periodical oversight and review of proposed/ongoing projects.
 Ensure co-ordination between Ministry of Tourism, Ministry of Culture and ASI.

C. Monument Committee: (Composition & Functions)

Committee Composition:

1 Director (Travel & Trade) Chairperson

2 Assistant Director General (Travel & Trade) Convener
Superintending Archaeologist(s) of the various circles
3 Member
involved
4 Representative of the Monument Mitras Member
5 PMC (Project Management Consultant) Convener of the committee
To support Monument
6 PMC (Project Management Consultant)
Committee

Roles & Responsibilities:

 Providing NoC for executing planned interventions at the selected heritage sites/monuments.
 Assisting the Executing/Implementing Agencies (of the selected ‘Monument Mitras’) in the
implementation of works.
 Assisting the Executing/Implementing Agencies (of the selected ‘Monument Mitras’) in the
Operations and Maintenance of the heritage sites/monuments.

D. Monument Mitras

Public / Private sector companies or individuals successfully selected through the process of
‘Vision Bidding’, on a competitive basis for the project shall be called as Monument Mitras.

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 Various roles and responsibilities of the Monument Mitras shall be as mentioned below.
Roles & Responsibilities:

 Prepare detailed Vision Bidding document for all the heritage sites/monuments that they are
plan to adopt (At least one monument from each category of the listed monuments forming a
package).
 Carry out need gap analysis in each of the heritage sites/monuments that they are taking up for
adoption.
 Get the necessary approvals, clearances, NoCs etc. soliciting the guidance of the Monument
Committee.
 Do the entire end to end work of creation of assets and services of the required levels and
standards as per approved vision, proposal and MoUs.
 Carry out Operations and Maintenance (O&M) of the assets and services created.
 Assist the Implementation Committee in the mid-course corrections and provide feedback in a
periodic manner.

E. Project Management Consultant

Other than the Roles & Responsibilities of the PMC as part/member of Oversight and Vision
Committee, Implementation Committee and Monument Committee, PMC has to adhere to
following roles and responsibilities:

 Coordination with the Monument Mitras for vision presentations and final preparation of the
Vision Bidding Document
 Assist the Oversight and Vision Committee in the evaluation of the Vision Bidding Documents
from the Monument Mitras
 Assist Implementation Committee in project implementation, periodic reporting of
implementation status and mid-course corrections if any
 After completion, compilation and analysis of survey data of tourist experiences and feedback
and service level achievement details as provided by the Monument Mitras
 Assist the Monument Committee in preparing ‘Rating Matrix’ for the heritage
sites/monuments.

12. ENFORCEMENT OF GUIDELINES

The scheme guidelines shall remain enforced for the entire period of contract.

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13. TERMINATION

13.1 This MoU once operative shall continue to be in full force until terminated.

13.2 This MoU can be terminated by any party giving not less than six months’ notice in writing
of intended termination to other parties hereto. The non-terminating parties shall be at
liberty to re-negotiate fresh MoU amongst them, as the circumstances may permit, to the
exclusion of the terminating party.

14. DISPUTE RESOLUTIONS

14.1 All disputes arising out of MOU shall be settled by discussion and failing which the
settlement, the decision of the ‘Oversight and Vision Committee’ shall be final and binding
upon the parties.

15. GOVERNING OF LAW JURISDICTION

The MOU will be governed by and construed and enforced in accordance with, the laws of
India/ rules and law promulgated by concerned State Government. Any action brought by
either party against the other concerning the transactions contemplated by this MOU shall
be brought only in the courts of Delhi or in the courts located in the respective State. All the
parties and individuals signing this Agreement agree to submit to the jurisdiction of such
courts.

16. INDEMNITY CLAUSES

First, Second and Third party will identify and hold harmless ………………………………… Fourth
party (company/Trust and its officers and employees), against any loss, costs and expenses of
any third party claims which the latter may suffer as the result of any claims or proceedings
brought against them arising from work performed in accordance with the scope of work and
performance of this understanding.

IN WITNESS THEREOF the parties set their respective hands on this MOU on the date, month and
year first written above.

1. SIGNED AND DELIVERED for and on behalf of the above First Party

By
Name:
Designation:

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WITNESS:
(i)___________________________
(ii)___________________________

2. SIGNED AND DELIVERED for and on behalf of the above Second Party

By
Name:
Designation:

WITNESS:
(i)___________________________
(ii)___________________________

3. SIGNED AND DELIVERED for and on behalf of the above Third Party

By
Name:
Designation:
WITNESS:
(i)___________________________
(ii)___________________________

4. SIGNED AND DELIVERED for and on behalf of the above Fourth Party

By
Name:
Designation:

WITNESS:

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(i)___________________________
(ii)___________________________

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