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Uma-L05 (The Human Memory)

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HUMAN MEMORY

Sensory memory
Short term memory
Long term memory
What is memory?
 It is the ability to store and retrieve the information
 Much of our everyday activity relies on memory
 We need to understand some of the capabilities and
limitations of human memory to answer these
 How does memory works?
 How do we remember some arbitrary list ?
 Why do some people remember more easily than
others?
Memory

There are three types of memory function:

Sensory memories

Short-term memory or working memory

Long-term memory

Selection of stimuli governed by level of arousal.


Sensory memory
 It act as “buffers” for stimuli received through
senses
 A sensory memory exists for each sensory channel
 iconic memory: visual stimulus
 echoic memory: acoustic stimulus
 haptic memory: touch stimulus
 Continuously overwritten by new information
coming in on these channels
Sensory memory
 It act as “buffers” for stimuli received through senses
 A sensory memory exists for each sensory channel
 iconic memory: visual stimulus
 echoic memory: acoustic stimulus
 haptic memory: touch stimulus
 Continuously overwritten by new information coming in on
these channels
 Examples
 Iconic memory: At firework displays where moving “sparklers” leave
a persistence image, 0.5 sec
 Echoic memory: brief “play back” of information
Sensory memory
 Information is passed from sensory memory into
short-term memory by attention
 Attention is the concentration of the mind on one
out of a number of competing stimuli or thoughts
 It is clear we are able to focus our attention to one
thing at a time
 This is due to the limited capacity of our sensory
memory
 Otherwise overloaded
Sensory memory
 We can choose which stimuli to attend to, and this
choice is our level of interest or need
 This explains the “cocktail party phenomenon”
 “We can attend to one conversation over the
background noise, but we may choose to switch our
attention to a conversation across the room if we here
our name mentioned”
 Information received by sensory memories is
quickly passed into more permanent or overwritten
and lost
Short-term memory (STM)
 It act as a “Scratch-pad” for temporary recall of
information
 Examples:
 Calculate the multiplication 35x6 in your head
 Comprehensive test
 rapid access ~ 70ms
 rapid decay ~ 200ms
Short-term memory (STM)
 STM also has limited capacity- 7± 2 chunks
 There are two methods for measuring memory
capacity
 Recall the sequence in order
 Recall the sequence in any order
Try this!
Try this!

212348278493202
Try this!

212348278493202

01 21 414 2626
Short-term memory (STM)
 The successful formation of a chunk is known as
“closure”
 In Design Focus: Cashing in
 ATM machine
Short Term Memory (STM):
 In design Focus: 7± 2 revisited
 List, menu and groups of items should be no more than
7 items long
 Command line interfaces
Short-term memory (STM)
 Patterns can be useful as aids to memory
Try this!
 Patterns can be useful as aids to memory
 HEC ATR ANU PTH ETR EET
Try this!
 Patterns can be useful as aids to memory
 HEC ATR ANU PTH ETR EET

 The sequence is easy to recall (the cat ran up the


tree)
Short-term memory (STM):
The “recency effect”
 Recall of the last words presented is better than
recall of those in the middle.
 This is known as the “recency effect”

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