Group 7 (Team Strong) Molejon, Clifford Namuag, Kimverly Pielago, Kaycel Ann Paul, Rica Quiñones, Queezy
Group 7 (Team Strong) Molejon, Clifford Namuag, Kimverly Pielago, Kaycel Ann Paul, Rica Quiñones, Queezy
Group 7 (Team Strong) Molejon, Clifford Namuag, Kimverly Pielago, Kaycel Ann Paul, Rica Quiñones, Queezy
MATERIAL SELF
OR ECONOMIC
SELF”
GROUP 7
(Team Strong)
Molejon, Clifford
Namuag, Kimverly
Pielago, Kaycel Ann
Paul, Rica
Quiñones, Queezy
• According to Mark Crispin
Miller, “Once a culture
becomes entirely advertising
friendly, it seizes to be a
culture at all.”
“I HAVE, THEREFORE I
AM”
THE MATERIAL SELF / ECONOMIC
SELF
• CONSUME
• • is defined as "use up, to spend wastefully, to destroy” (Gusdorf
1978). The definition shows that consumption has a positive and
negative connotation and meaning.
• • Behind every consumption, there is production. consumers keep
companies alive. These companies pay people whose earrings put
food on the table. Such is the pattern of consumption. Thus, it
cannot be denied that consumption is important.
CONSCIOUS CONSUMPTION
• As mentioned earlier, for many people these days (with the younger
generation as the vulnerable group) happiness seems to attached to
buying something.
• • Consumption has become an addiction many people have
forgotten the things in life that can bring true and lasting
happiness, such as spending time with family and/or friends; to
have “me” time; enjoy nature; to read etc.
IDENTITY AND CONSUMER CULTURE
1.1. It is intrusive.
2.2. It is manipulative.
3.3. It cannot provide many of the things that are important to
us.
4.4. It restricts our choices and lives.
5.5. It affects our worldviews and characters.
6.6. It is unsustainable.
LIST TO AVOID THE TRAP: