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    Milk Tea

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    April Caringal
    This document summarizes the results of a survey about factors that influence first year accounting students' preferences for milk tea products. It found that over 50 students were surveyed, most were aged 18-19, female, and had daily allowances of ₱100-₱150. Most drank milk tea as a snack and preferred cold, wintermelon flavored tea. Friends and social media most influenced their choices. Students were willing to spend ₱51-₱100 on milk tea and enjoyed it with friends. Flavor, varieties, availability, and visual packaging were the most important factors in their purchasing decisions.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Milk Tea

    Uploaded by

    April Caringal
    685 views22 pages
    This document summarizes the results of a survey about factors that influence first year accounting students' preferences for milk tea products. It found that over 50 students were surveyed, most were aged 18-19, female, and had daily allowances of ₱100-₱150. Most drank milk tea as a snack and preferred cold, wintermelon flavored tea. Friends and social media most influenced their choices. Students were willing to spend ₱51-₱100 on milk tea and enjoyed it with friends. Flavor, varieties, availability, and visual packaging were the most important factors in their purchasing decisions.

    Original Title

    MILK TEA PPT

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    This document summarizes the results of a survey about factors that influence first year accounting students' preferences for milk tea products. It found that over 50 students were surveyed, most were aged 18-19, female, and had daily allowances of ₱100-₱150. Most drank milk tea as a snack and preferred cold, wintermelon flavored tea. Friends and social media most influenced their choices. Students were willing to spend ₱51-₱100 on milk tea and enjoyed it with friends. Flavor, varieties, availability, and visual packaging were the most important factors in their purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    685 views22 pages

    Milk Tea

    Uploaded by

    April Caringal
    This document summarizes the results of a survey about factors that influence first year accounting students' preferences for milk tea products. It found that over 50 students were surveyed, most were aged 18-19, female, and had daily allowances of ₱100-₱150. Most drank milk tea as a snack and preferred cold, wintermelon flavored tea. Friends and social media most influenced their choices. Students were willing to spend ₱51-₱100 on milk tea and enjoyed it with friends. Flavor, varieties, availability, and visual packaging were the most important factors in their purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    Factors Affecting the Preference on

    Milk Tea Products of the Selected


    First Year BS Accountancy Students
    of LSPU-SPCC A.Y. 2019-2020
    PURPOSE OF THE SURVEY

    To know the preference of the


    consumers towards milk tea
    products

    To unveil factors presently


    considered by the consumers
    IMPORTANCE OF THE SURVEY
    For consumers:
    T o be aware of the factors manipulating the decision of the
    consumers purchasing Milk Tea products

    For businessmen/entrepreneurs:
    To be aware of the factors as well as the current market trend to
    oversee opportunities presented in the market
    POPULATION

    The researchers conducted the


    survey with the respondents of fifty
    (50) first year BS Accountancy
    Students of LSPU-SPCC. It is done by
    random selection.
    I. Profile of the Respondents
    Only 1 of the respondents was aged 17.

    AGE 20 of the respondents were aged 18.


    2%
    6%
    26 of the respondents were aged 19.

    3 of the respondents were aged 20.


    17
    40% 18
    19
    20
    52%
    GENDER
    16 of the respondents were Male.

    34 of the respondents were Female.


    32%

    Male
    Female

    68%
    Daily Allowance
    Chart Title 4 of the respondents have daily allowance of ₱50 and below.

    10 of the respondents have daily allowance of ₱ 100 - ₱51.


    8%
    12%
    22 of the respondents have daily allowance of ₱ 150 - ₱ 101.

    20% 50 & below 8 of the respondents have daily allowance of ₱ 200 - ₱151.
    16% 100-51
    150-101
    200-151 6 of the respondents have daily allowance of ₱ 250 - ₱ 201.
    250-201

    44%
    II. Cultural Profile of the Respondents
    38 of the respondents consumed their Milk Tea beverages during their snacks.

    Time of Drinking Milk Tea


    10% 7 of the respondents consumed their Milk Tea beverages during their lunches.

    5 of the respondents consumed their Milk Tea beverages during their dinners.
    14%

    None of the respondents consumed their Milk Tea beverages during breakfast.
    Snack
    Lunch
    Dinner

    76%
    Way of Drinking Milk Tea 10 of the respondents like their Milk Tea to be served
    hot.

    20%
    40 of the respondents like their Milk Tea to be
    served cold.

    Hot

    80%
    Preference of Flavors
    11 of the respondents preferred Okinawa flavor of Milk Tea.
    of Milk Tea
    5 of the respondents preferred Hokkaido flavor of Milk Tea.

    22% 14 of the respondents preferred Wintermelon flavor of Milk Tea.

    36% Okinawa 2 of the respondents preferred Thai flavor of Milk Tea.


    Hokkaido
    WM
    10% 18 of the respondents preferred other flavors of Milk Tea
    Thai
    Other

    4% 28%
    III. Social Profile of the Respondents
    37 of the respondents were influenced by their friends/peers.
    Reference Group
    on Milk Tea 1 of the respondents was influenced by advertisements.

    6% 4 of the respondents were influenced by their family.

    10%
    5 of the respondents were influenced by their colleagues.
    Friends/Peers
    8%
    Advertisements
    Family 3 of the respondents were influenced by others. ( social groups)
    2%
    Colleagues
    Other
    74%
    Marketing form of
    5 of the respondents were informed thru banners.
    Advertisements of Milk Tea
    8% 10% 26 of the respondents were informed thru Social Media.

    15 of the respondents were informed thru “Word of Mouth”.

    Banners 4 of the respondents were thru other means.


    30%
    Social Media
    Word of Mouth
    Other Zero Newspaper, TV/Radio

    52%
    Companion when drinking
    33 of the respondents enjoyed their Milk Tea with friends/peers
    Milk Tea
    4% 5 of the respondents enjoyed their Milk Tea with family.

    20% 10 of the respondents enjoyed their Milk Tea with schoolmates.

    Friends/Peers
    2 of the respondents enjoyed their Milk Tea with other companion.
    Family
    Schoolmates
    10% Others

    66%
    IV. Psychological Profile of the Respondents
    23 of the respondents rarely visit the Milk Tea shops.
    Regularity of Visit
    15 of the respondents visit Milk Tea shops once/twice a week.

    2% 6%
    11 of the respondents visit Milk Tea shops once/twice a month.

    21% Rarely 1 of the respondents visits Milk Tea shops other than those presented
    schedule.
    43% Once/twice a
    week
    Once/Twice a Zero Once a day / Zero More than Once a day
    month
    Other

    28%
    Amount of Money Willing 5 of the respondents spend ₱ 50 and below for Milk Tea.

    to Spend on Milk Tea


    25 of the respondents spend ₱51 – ₱100 for Milk Tea.
    4% 10%
    8%
    14 of the respondents spend ₱101 – ₱150 for Milk Tea.

    50&below 4 of the respondents spend ₱151 - ₱200 for Milk Tea.


    51-100
    28% 101-150
    2 of the respondents spend ₱200 and above for Milk Tea.
    151-200
    200&above

    50%
    Reasons that influences on
    consumption Of Milk Tea 9 of the respondents drink Milk Tea for Social occasion/ Entertainment.

    9 of the respondents drink Milk Tea for refreshment.

    14% 18%
    18 of the respondents drink Milk Tea because it tastes good.
    Social
    Occasion/Entertainm
    ent
    14%
    Acts as a 7 of the respondents drink Milk Tea to satisfy their thirst.
    Refreshment
    18% Tastes Good
    Satisfies basic thirst 7 of the respondents drink Milk Tea for having bandwagon state of mind.
    Bandwagon state of
    mind

    36%
    INTERPRETATION SCALE

    4.00 – 3.26 – Strongly Agree


    3.25 – 2.51 – Agree
    2.50 – 1.85 – Disagree
    1.75 – 1.00 – Strongly Disagree
    IV. Importance of the Following Factors in Purchasing Milk Tea
    FACTORS 4   3   2   1     MEAN REMARKS
    1. Flavor/Taste 31 124 17 51 2 4 0 0 50 3.58 SA
    2. Varieties 23 92 27 81 0 0 0 0 50 3.46 SA
    3. Availability 25 100 19 57 6 12 0 0 50 3.38 SA
    4. Price 17 68 21 63 12 24 0 0 50 3.10 A
    5. Nutritional
    Value 17 68 24 72 9 18 0 0 50 3.16 A
    6. Visual
    Packaging 22 88 26 90 2 4 0 0 50 3.64 SA
    IV. Importance of the Following Factors in Purchasing Milk Tea
    FACTORS 4   3   2   1     MEAN REMARKS
    7.
    Advertisement 17 68 30 90 3 6 0 0 50 3.28 SA
    8. Promotion 18 72 26 78 6 12 0 0 50 3.24 A
    9. Scheme 17 68 28 84 5 10 0 0 50 3.24 A
    10. Serving
    Size 25 100 23 69 2 4 0 0 50 3.46 SA
    11. Shelf Life 20 80 25 75 3 6 2 2 50 3.26 SA
    12. Overall
    Quality 20 80 29 87 0 0 1 1 50 3.36 SA
    V. Satisfaction of the Following Factors in Purchasing Milk Tea
    FACTORS 4   3   2   1     MEAN REMARKS
    1. Flavor/Taste 31 124 19 57 0 0 0 0 50 3.62 SA
    2. Varieties 20 80 28 84 1 2 1 1 50 3.34 SA
    3. Availability 27 108 22 66 1 2 0 0 50 3.52 SA
    4. Price 15 60 24 72 11 22 0 0 50 3.08 A
    5. Nutritional
    Value 17 68 26 78 7 14 0 0 50 3.20 A
    6. Visual
    Packaging 24 96 21 63 4 8 1 1 50 3.36 SA
    V. Satisfaction of the Following Factors in Purchasing Milk Tea
    FACTORS 4   3   2   1     MEAN REMARKS
    7.
    Advertisement 19 76 25 75 6 12 0 0 50 3.26 SA
    8. Promotion 19 76 20 60 11 22 0 0 50 3.16 A
    9. Scheme 19 76 22 66 8 16 1 1 50 3.18 A
    10. Serving
    Size 22 88 20 60 10 20 0 0 52 3.36 SA
    11. Shelf Life 16 64 26 78 7 14 1 1 50 3.14 A
    12. Overall
    Quality 24 96 23 69 3 6 0 0 50 3.42 SA
    THANK YOU

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