Junaid Jamshed
Junaid Jamshed
Nimra Arshad
MBA.V
Brand IDEA
The very idea of starting the brand, came up in the year 2000 in
Birmingham.
The Idea was to make somebody look glamorous in a shalwar kameez.
We Have To make sure whatever clothes we make, Our Mother,
daughter and sister would wear them too.
Introduction
PEST Analysis:
Political Forces:
Economic Factors:
• .
Cont…..
Social Factors:
Technological Factors:
Porter’s Five Forces Model
Internal Analysis
SWOT Analysis:
Strengths:
Good Quality & lower prices than competitors.
Eastern Fashion.
Wide product line.
Outlets locations easily accessible.
Award “Brand of the Year”
CONT….
Weaknesses:
• Promotion is less than other brands.
• High cost of production.
• Not arranging any kind of fashion shows
CONT……
Opportunities:
• Major focus of JJ designer in on eastern dresses.
• Also opened franchise in London.
• Enter new Product Market.
• Acquire more companies.
CONT………
Threats:
• Competitors like Maria b and deepak Parwani.
• Government policies.
• Customer needs changing
• Political instability.
BCG Matrix
Competitive Intelligence
Swot Analysis.
War Gaming.
Synthesis Reports.
Mission Statement Analysis.
Strategy Formulation
Corporate Strategy:
Introduce traditional clothes in Pakistan with a blend of modernism.
This company came with a simple philosophy i-e; “The greatest
“To continuously with innovative designs that provide prefer fit and
to follow by the quality, simplicity and authenticity
designs”
Competitive strategy: